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Mark Locke

Co-Founder and Chief Executive Officer, Genius Sports Limited

Search every verified Mark Locke interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Mark Locke, co-founder and CEO of Genius Sports, discussed the company’s focus on data aggregation and monetization across sports betting, advertising, and prediction markets in recent appearances. In an October 2026 interview, he described prediction markets as another stage in the evolution of betting, noting that they have demonstrated significant demand for wagering in the U.S., with a majority of increased bets coming from Texas and California. He stated that regulators have emphasized official data as a reference for settlement, and predicted that prediction markets will increasingly seek partnerships with leagues to create an organized environment. Locke also highlighted Genius Sports’ work with the NFL, including a partnership since 2021 and the NFL’s 8% ownership stake, and discussed using AI to deliver personalized fan engagement. In a separate October 2026 conversation, Locke reflected on the company’s growth from a small operation to its current scale, emphasizing that its core business of collecting and monetizing data remains unchanged. He described efforts to expand advertising services, including the acquisition of Legend, and explained how the company uses a “fan graph” identifying 250 million U.S. sports fans to deliver targeted messaging. He cited an example where a major food delivery company sees a 20% uplift in order prices when a fan’s team is losing, illustrating how game data and fan identity are combined for advertising purposes. Locke also noted that personalized advertising is approaching a point where individual viewers could receive distinct messages during major events like the Super Bowl.

Recent appearances

  • Episode 563: Genius Sports CEO Mark Locke on Prediction Markets and the Data Behind the Game

    October 19, 2026 · 📺 New York Stock Exchange

    Genius Sports supplies official data to sportsbooks, market makers, and prediction markets fighting for the same customers. CEO Mark Locke goes Inside the ICE House to discuss why regulation will evolve while demand for wagering endures. He explains why official league data is becoming the standard for settlement and what drove the launch of Prediction.com. Locke also shares how partnerships with Chris Paul and the NFL are bringing AI-powered data to fans.

    Watch on YouTube ↗

  • Genius Sports CEO Mark Locke in London

    October 08, 2026 · 📺 Sportico

    Sportico sits down with Genius Sports CEO, Mark Locke, ahead of their NYSE Ringing the Bell at Adweek.

    Watch on YouTube ↗

  • Why Genius Sports made its $1.2bn bet on Legend

    August 13, 2026 · 📺 SportsPro and 2 more

    Why did Genius Sports make a potential $1.2 billion acquisition and why does Mark Locke believe AI makes the deal even more valuable? The ‪@GeniusSports‬ CEO explains how Legend combines real-time consumer-intent data with access to approximately 118 million unique US users, creating a more direct route between sports fans and commercial partners. He also addresses the market’s initial reaction to the deal and explains why owning both proprietary data and

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  • The New Economics of Fandom with Genius Sports CEO Mark Locke

    August 13, 2026 · 📺 SportsPro and Genius Sports

    For decades, the sports industry has relied on broadcasters to fund growth, distribute content and monetise audiences. But what happens when that model starts to change? In this episode, SportsPro CEO Nick Meacham sits down with Mark Locke, CEO of ‪@GeniusSports‬, to explore how leagues, teams and technology companies are adapting to a new era of fan monetisation. Locke discusses Genius Sports' evolution from its betting roots into a global technology business, the company's acquisition of Legend, the growing role of AI and data ownership, and why he believes the next generation of sports…

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  • Mark Locke, Genius Sports CEO | Acquisition of Legend

    February 05, 2026 · 📺 Genius Sports

    Mark Locke, CEO of Genius Sports, discusses the company's acquisition of Legend, a global sports and gaming media network built to monetise attention. Mark explains who Legend is, the strategic rationale for the deal and how it brings forward the financial scale and profitability that Genius Sports, previously expected to reach in 2028, through to 2026. Genius Sports' mission is to be the operating system of modern sport, and Mark sets out how this acquisition brings more data, more audience and more inventory to power greater monetisation across the entire sports ecosystem.

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  • Mark Locke, Genius Sports CEO | Davos 2026

    January 22, 2026 · 📺 Genius Sports

    At Davos 26, Mark Locke, CEO of Genius Sports, discussed the company's role as the operating system of modern sport. As media fragments, technology accelerates, and audiences demand more personalised, immersive experiences, sport now sits at the intersection of culture, data and global connection. Mark Locke sets out how Davos showed that global sport is being reshaped by AI, new media models, and the expectations of a digital-first generation. For over 20 years, Genius Sports has provided vital technology that allows leagues, teams, sportsbooks and media partners to grow, monetise and enga…

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  • Q&A | Genius Sports Investor Day

    December 31, 2025 · 📺 Genius Sports

    Genius Sports' management team hosted a live Q&A to conclude the Investor Day. On stage were: Mark Locke, Chief Executive Officer Bryan Castellani, Chief Financial Officer Jack Davison, Chief Commercial Officer Josh Linforth, Chief Revenue Officer Matt Fleckenstein, Chief Product & Technology Officer

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  • CEO Closing Remarks | Mark Locke | Genius Sports Investor Day

    December 31, 2025 · 📺 Genius Sports

    Mark Locke, CEO, concludes the Investor Day by outlining Genius Sports' unique position connecting the ecosystem of sport, betting and media. Mark set out how the sports rights market has fundamentally changed, and leagues must find new and sustainable ways to monetise and engage their audiences. GeniusIQ elevates every part of the sporting experience as an end-to-end platform that monetises next-generation data across betting, media, advertising, sponsorship and fan engagement.

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  • NFL Partnership & Opportunities | Genius Sports Investor Day

    December 31, 2025 · 📺 Genius Sports

    NFL Commissioner Roger Goodell joins Genius Sports' CEO, Mark Locke, and President, North America, Steve Bornstein, to discuss the long-term partnership. Since 2021, Genius Sports has worked closely with the NFL to power enhanced fan experiences for millions of fans using the league's official data. Mark, Roger and Steve discuss how this partnership has evolved through BetVision and the Madden NFL Cast as well as the scope for future innovations.

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  • CEO Welcome & Introduction | Mark Locke | Genius Sports Investor Day

    December 22, 2025 · 📺 Genius Sports

    To kick off Genius Sports' 2025 Investor Day, Mark Locke, CEO, outlines the company's story so far since listing on the New York Stock Exchange and what is next. Mark Locke summarises Genius Sports' position as the operating system of modern sport, providing a single, connected technology platform that captures the action, understands the fan, distributes the data and powers every touchpoint. That platform is GeniusIQ, powering everything from semi-automated offsides to alternate broadcasts and data-driven coaching and analytics tools.

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  • We're looking to help sports leagues meet the next generation of fans: CEO

    January 23, 2023 · 📺 BNN Bloomberg

    Mark Locke, Co-Founder and CEO of Genius Sports, joins BNN Bloomberg to discuss TSN and Genius Sports partnering to deliver inaugural augmented NFL Playoff and Super Bowl feeds on TSN+. Subscribe to BNN Bloomberg to watch more videos:    / bnnbloomberg   Connect with BNN Bloomberg: For the latest news visit: https://www.bnnbloomberg.ca For a full video offering visit BNN Bloomberg: https://www.bnnbloomberg.ca/video BNN Bloomberg on Facebook:   / bnnbloomberg   BNN Bloomberg on Twitter:   / bnnbloomberg   BNN Bloomberg on Instagram:   / bnnbloomberg   BNN Bloomberg on LinkedIn:   / bnn-bl…

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  • Genius Sports' wins on earnings and revenue

    September 08, 2021 · 📺 CNBC Television

    Genius Sports Co-founder and CEO Mike Locke joins Closing Bell to discuss the company's earnings report and shares. For access to live and exclusive video from CNBC subscribe to CNBC PRO: https://cnb.cx/2NGeIvi National Football League data rights partner Genius Sports reported second-quarter earnings Wednesday morning. Revenue doubled year-over-year but it reported a big loss. Shares of Genius Sports were up about 2.5% on Wednesday morning. Genius provides NFL play-by-play stats and Next Generation data for sports gambling companies, allowing the firms to set betting lines, and offer in-ga…

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The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →