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Michael Barrett

Chief Executive Officer, Magnite, Inc.

Search every verified Michael Barrett interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Michael Barrett, CEO of Magnite, has discussed the company's strategic moves in the programmatic advertising space. In April 2023, he introduced ClearLine, a platform designed to give media buyers access to premium video inventory without requiring a demand-side platform (DSP). Barrett stated that the initiative stemmed from publisher and agency desires for a simpler, tighter connection between buyers and sellers, while noting that DSPs would remain the primary channel for most programmatic transactions. He also highlighted that ClearLine aims to reduce the "ad tax" associated with transferring linear advertising dollars to programmatic, potentially accelerating the shift of such spending. Barrett has also addressed broader industry trends, including the importance of independence and transparency in advertising technology. He has emphasized that Magnite, as an independent supply-side platform, does not own inventory or operate a DSP, which he said avoids conflicts with partners. Reflecting on earlier periods, he discussed the evolution of SSPs from singular publisher relationships to more complex, software-driven yield management roles, and cited industry calls for greater trust and cost transparency, referencing Procter & Gamble's Mark Pritchard as an example of buyer pressure for accountability.

Recent appearances

  • Magnite $MGNI CEO Michael Barrett - From Linear TV to AI

    December 30, 2024 · 📺 Summation with Auren Hoffman

    Michael Barrett is the CEO of Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform with a market cap of over $2.2 billion. #adtech #magnite #mgni Looking for more tech, data and venture capital news? Head to https://www.worldofdaas.com/ for our newsletter and events, and follow us on X   / worldofdaas   --------------------------------------------------------- 00:00 Magnite CEO Michael Barrett 06:12 The Role of AI in Advertising 12:10 The Changing Landscape of Data and Ad Tech 20:25 The Rise of the Trade Desk and DSPs 29:09 Navigating the Ad Tech Landscape…

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  • Magnite's Barrett On ClearLine's Progress, SSP Evolution

    May 09, 2024 · 📺 BeetTV

    MIAMI — A year after Magnite launched ClearLine, a platform designed to give media buyers a ccess to “premium video inventory” without the need for a demand-side platform, how is it shaking-out? Beet.TV caught-up with Michael Barrett, CEO, Magnite, at POSSIBLE 2024. "It's not a DSP replacement, but it's significant in converting insertion orders to programmatic delivery," says Barrett. Unlocking Programmatic Potential in Streaming ClearLine's primary clients are agencies, and Barrett highlights the global reach of the platform. "It's all through the agencies. We have formal agreements with…

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  • Magnite's Barrett Sees A ClearLine To Programmatic Maturity, Even Minus The DSP

    April 19, 2023 · 📺 BeetTV

    In a digital advertising marketplace, how can programmatic continue its advance without demand-side platforms (DSPs)? Magnite just launched a solution for buyers to do just that. In this video interview with research analyst Joanna O’Connell for Beet.TV, Michael Barrett, CEO, explains why. Bringing the Best of Programmatic to High-End Premium Video In April, Magnite launched ClearLine, a platform designed to give media buyers access to “premium video inventory” without the need for a demand-side platform and without disintermediating agencies or other tech players. Initial launch partners…

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  • eMpower with Magnite

    April 06, 2022 · 📺 Magnite

    eMpower was designed to equip you with the latest knowledge and insights into media and advertising trends. The virtual programme will feature a variety of presentations, interviews and panels, all focussed on empowering you to fulfill your business objectives. We will hear from Claire Enders, founder of Enders Analysis, as well as the Magnite team and other leading industry voices from Raukten, Dentsu and Havas. Agenda: 0:00 Welcome to the new Magnite 5:30 Online advertising outlook: opportunities and challenges 25:30 Agency perspective: Omni-channel & programmatic 45:50 How CTV drives in…

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  • Magnite to Acquire SpotX from RTL Group for $1.17 Billion: Michael Barrett on Why This is the Time f

    February 05, 2021 · 📺 BeetTV

    In a major merger in the adtech and advanced TV industry space, Magnite has acquired SpotX from RTL, the European broadcast giant, for $1.17 billion in cash and stock, the companies announced this morning. Later in the morning, Beet.TV did this video interview with CEO Michael Barrett about the deal and what it means for the industry. The adtech veteran reflects on the industry's ups and downs including unsuccessful IPO's that turned off investors.  Also  hampering investment had been a wide spread perception that Google and Facebook would dominate and there would be no room for a big player…

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  • 'AVOD World Will Be Booming': Magnite's Michael Barrett

    July 15, 2020 · 📺 BeetTV

    The growing audience for advertising-based video on demand (AVOD) services like Pluto TV, Roku Channel and Tubi is driving a shift in media spending that's likely to be long-lasting. More of their video ad inventory will be offered among programmatic platforms that shaped the market for digital display ads in the past decade. Magnite, a sell-side platform (SSP) that was formed this year with the merger of Rubicon Project and Telaria, has its eye on the burgeoning market for programmatic video as more marketers shift their media budgets away from the estimated $70 billion market for linear TV…

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  • Rubicon, Telaria Rebrand As 'Magnite': CEO Barrett Speaks

    July 06, 2020 · 📺 BeetTV

    Just two months after merging, programmatic ad platform Rubicon Project and video management platform Telaria are taking on a new name, Magnite. It is a rebranding that involved hundreds of staff from the companies operating under lockdown. But now president and CEO Michael Barrett says he is looking forward to reconnecting with those staff in person. In this video interview with Beet.TV, Barrett says Magnite's attraction is that is is an independent player in the ecosystem. Neutral position The pair merged to create a scaled supply-side platform, in a move that gives Rubicon a leg-up in…

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  • Telaria Merger Provides Investment To Tackle CTV Ads: Rubicon's Barrett

    January 14, 2020 · 📺 BeetTV

    Rubicon Project is merging with Telaria, in part, because it thinks offering capabilities in connected TV advertising would require heavy investment. The pair of ad-tech companies announced their intention to merge in December, in order to seize the opportunity emerging in connected TV advertising alongside inventory of other digital channels. They say the combined company – owned 47.1% by Telaria shareholders and 52.9% by Rubicon shareholders – would “offer a single platform for transacting Connected TV (CTV), desktop display, video, audio, and mobile inventory across all geographies and au…

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  • Demand Manager Mixes Open Source With Control: Rubicon's Barrett

    May 17, 2019 · 📺 BeetTV

    For publishers which want to take advantage of header bidding but which find the main open-source technology too onerous to manage, Rubicon Project thinks it has an answer. Discovery Inc., Clearing House, AutoTrader, Southern Cross, Austereo and Domain are amongst the publishers participating in a closed beta of the new Demand Manager. a solution which aims to simplify the Prebid header bidder wrapper technology which Rubicon helped create in 2017. "(Prebid) was great for a period of time," says Michael Barrett, Rubicon Project president and CEO, in this video interview with Beet.TV  Here is…

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  • Post-Cookie, Open Web Has A Bright Future: Rubicon's Barrett

    May 17, 2019 · 📺 BeetTV

    In the days after the desktop web was the only channel game in town, many publishers struggled to adapt to a world without cookies.Then, new regulations and changing consumer sentiment put the brakes on advanced ad techniques which sought to solve the cookie problem.But the latest emerging tech promises to give open-web publishers a more promising outlook for selling digital ads."Cookies weren't always the greatest thing, they were sloppy," says Michael Barrett, Rubicon Project president and CEO, in this video interview with Beet.TV. "This time around, let's do it in a way that's not as kludgy…

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  • Rubicon Project CEO reflects on 2018 and what's next for marketing | Marketing Media Money

    November 27, 2018 · 📺 CNBC International Live

    Michael Barrett says consolidation within martech firms is just one thing to look out for in 2019.

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  • VLOG #20 Rubicon CEO Michael Barrett

    October 18, 2018 · 📺 Simon Harris

    In this VLOG I interview Rubicon Project's CEO.

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The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →