Sam Fan

Chief Financial Officer, Bilibili Inc.

Search every verified Sam Fan interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Sam Fan, Chief Financial Officer of Bilibili, discussed the company's financial strategy and operational priorities during the Q3 2022 earnings call. He stated that Bilibili had shifted its focus toward increasing daily active users (DAU) rather than monthly active users (MAU), citing an improvement in the DAU-to-MAU ratio from 26 percent in 2021 to 27 percent in 2022. Fan said the company aimed to raise this ratio to 30 percent in the following year, and he attributed this approach to improving monetization efficiency, reducing sales and marketing expenses, and achieving break-even. He noted that sales and marketing expenses declined 25 percent year-over-year in Q3 2022. Fan also mentioned that the company had raised its target of reaching break-even by the end of 2024 and that reducing losses and prioritizing profitability were key management tasks amid macroeconomic challenges. In earlier remarks during Bilibili's IPO roadshow in 2018, Fan highlighted the company's user engagement and commercialization metrics, including average daily time spent per user of 76 minutes and growth in paying users from under 200,000 to over 1 million over eight quarters. He also discussed the company's approach to advertising, stating that pre-roll ads were an old-fashioned format with limited potential for Bilibili, as most content was two to five minutes long and adding such ads would generate limited income while disrupting user experience.