267. Stefano Volpetti, President of Smoke-Free Products and Chief Consumer Officer at Philip...
Stefano Volpetti is the President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International. With a background in Consumer Goods at P&G, he joined the legacy tobacco business to lead it into a new era: smoke-free. In this episode, we explore what motivated his move to a controversial industry—challenging his own pre-conceived ideas—and how he’s reinventing the category through product innovation, consumer understanding, and innovative marketing and route-to-market. Tune in to hear about: Stefano’s career journey from Procter & Gamble to Philip Morris in…