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Nabila Popal

Senior Director of Data & Analytics, IDC

Search every verified Nabila Popal interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Nabila Popal, Senior Director of Data & Analytics at IDC, appeared on Bloomberg Television on November 2, 2026, to discuss Apple’s iPhone performance and the upcoming iPhone Duo. In the interview, Popal stated that IDC’s preliminary shipment data showed Apple’s iPhone outperformed a struggling smartphone market, which experienced a historic 21% decline in calendar Q3, while Apple’s shipments fell only 4%. She attributed Apple’s relative resilience to strong demand for the iPhone 18 Pro and Pro Max, noting that the quarter reflected only two new model launches instead of the typical three, with the base model moved to spring. Popal also addressed the iPhone Duo, predicting sales of 7 million units in 2026. She said that demand for the device is not an issue, citing preorders running out within hours across markets, but added that IDC is not raising its forecast due to supply chain constraints. She noted that some screen issues have been reported but have not reduced demand. Popal suggested that camera features, or the lack of certain advanced options like telephoto lenses, may have driven some consumers toward the Pro models, which she described as the likely volume drivers, while maintaining that foldable devices like the Duo will remain a niche product.

Recent appearances

  • iPhone Duo Sales To Hit 7M in 2026, Predicts IDC Sr. Director

    IDC Senior Director of Data & Analytics Nabila Popal says Apple’s iPhone results beating analyst expectations were not surprising. IDC’s preliminary shipment data showed iPhones outperforming a smartphone market that had suffered a historic 21% decline in calendar Q3, while Apple’s shipments fell only 4%. She speaks with Kailey Leinz & Ed Ludlow on "The Close." -------- More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance: https://tinyurl.com/ysu5b8a9 Visit http://www.bloomberg.com for…

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