Cracking the Innovation Code: Vertex's Jeff Leiden on Rewriting the Rules of Drug Development
Jeff Leiden, Executive Chairman and Former CEO of Vertex Pharmaceuticals, joins the Kinara podcast to discuss the change in approach that resulted in the innovative non-opioid pain medication Journavx. He also details how pharma's traditional "shots on goal" approach – more shots, more chances of developing a breakthrough drug – is outdated in the current commercialization climate.