Success starts with defining the message: CME's Anita Liskey is At The Helm
One principle I’ve never let go of is, hang on to the story,” says Anita Liskey, Global Head of Brand Marketing at CME Group, who majored in journalism. Not only must it be compelling, it must be told in ways that are understandable for people who are not experts. Liskey says that’s critical for any firm looking to expand beyond its core customer base. AI will play a role at CME, but only to a point. “It’s not going to take away the need for people who really know the business, really understand the customer and can put those nuances together,” says Liskey.