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Norman de Greve

Senior Vice President & Chief Marketing Officer, General Motors

Verified interview transcripts, podcast appearances, and direct quotes from Norman de Greve, Senior Vice President & Chief Marketing Officer at General Motors. AI-verified speaker identity with full-text searchable transcripts.

Recent appearances

  • Norm de Greve on Growth, Reinvention, and Leading Through Relentless Change

    January 15, 2026 · 📺 Think with Google

    Today’s CMO is being asked to deliver growth in a landscape defined by radical uncertainty and AI disruption. In this episode of Frontier CMO, Norm de Greve, Chief Growth Officer at General Motors, joins Josh to explore what it takes to drive reinvention inside one of the world’s most complex legacy brands. Norm uses his experience making high-stakes decisions that have defined his career— walking away from $2 billion in tobacco revenue at CVS to steering GM’s resurgence—and turns it into actionable tactics for modern leaders. His thesis: Own the entire business engine, not just the brand.…

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  • How GM's $1 billion budget cut made its marketing stronger

    January 14, 2026 · 📺 The CMO Podcast

    General Motors cut $1 billion from its marketing budget and came out stronger. GM Chief Growth Officer Norm de Greve explains how. Subscribe for weekly CMO conversations. WHAT YOU'LL LEARN ✓ How GM brought key marketing capabilities in-house and redesigned its entire agency ecosystem ✓ Why Norm built shared planning with the CFO to earn finance credibility for marketing ✓ How GM's marketing transformation happened with no extra budget by cutting waste and reinvesting ✓ Why AI is creating more work for marketers right now and what still needs to be solved ✓ Norm's creative standard for every…

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  • CMO of GM, Norm de Greve, gets stumped by Jack Westerkamp at the ANA Masters of Marketing Conference

    October 23, 2025 · 📺 Breaking & Entering Media

    NORM de GREVE, GLOBAL CMO OF GENERAL MOTORS POST GAME PRESS CONFERENCE Norm joins us seconds after hopping off the stage at the Association of National Advertisers Masters of Marketing Conference. Stick around for Jack's stump question. Norm de Greve General Motors Geno Schellenberger Jack Westerkamp More from Breaking and Entering Media: 💼 Follow on LinkedIn⁠   / ⁠   📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠ 💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437... ✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa... 📹 Subscribe to our :6…

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  • Transforming Retail with Norm de Greve, General Motors - EP84

    December 10, 2024 · 📺 WSL Strategic Retail

    In this episode, Wendy Liebmann talks to Norm de Greve, Global CMO of General Motors, and former CMO of CVS Health, about transforming industries, retailers and companies, and the role marketing plays. They discuss: How to keep the shopper with you as you manage dramatic change The importance of protecting the shopping experience during transformation How not to become a victim of short-term profitability while investing in change How to keep your eye on the product and the experience it delivers The importance of creating distinctive innovation – be it health care or cars The role of digital…

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  • Norm de Greve, CMO of CVS Health: The Framework Crisis

    January 19, 2024 · 📺 Marketing + Media Alliance (MMA)

    Full transcript (https://bettercmos.com/de-greve-trans...) As CMO of CVS Health, Norm de Greve has overseen some incredibly important and sometimes controversial campaigns, including the removal of cigarettes from all of their stores in 2014. More recently, CVS has made a point of calling out when photos of models have been retouched, and is offering both virtual and in-person mental health counseling to customers who need it. On this episode of Building Better CMOs, de Greve talks to MMA Global CEO Greg Stuart about all of those things, as well as the balancing act between being successf…

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  • How Identity Turns CVS From Pharmacy To Publisher: De Greve

    January 25, 2021 · 📺 BeetTV

    These days, retailers are not just advertisers who try to reach consumers with messages for the products they sell. In the new digital era, they are also the publisher from which products' manufacturers buy those messages. Over the last year or two, Target, Walmart and CVS have all launched their own media networks. In this video interview with Beet.TV, pharmacy CVS' chief marketing officer Norman de Greve explains how it works and who benefits. Retailer becomes platform "We have a huge loyalty programme, over 70 million people use the ExtraCare card when you go into the CVS," de Greve sa…

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  • CoronaCocktails 10.7 - The Dutch Master, Norm De Greve

    October 07, 2020 · 📺 josephjaffeisnotfamous

    You’re in for a treat today, because my guest is Norm De Greve (the last “e” is silent,) Chief Marketing Officer at CVS Health. As a bonus, it’s CoronaCocktails and so both of us will most likely be imbibing with red wine at 5pm EDT. True story: if you have one glass of red wine every night of your life for 99 years, there’s a really good chance you’ll live to be 100. It’s all about moderation. It’s all about health. It’s all about wellness. We’ll discuss whether professional sport is fun anymore, the triple threat of COVID, income inequality and climate change, and how COVID has brought…

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