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Ellyn Raftery

Executive Vice President and Chief Marketing & Communications Officer, Fidelity National Information Services

Verified interview transcripts, podcast appearances, and direct quotes from Ellyn Raftery, Executive Vice President and Chief Marketing & Communications Officer at Fidelity National Information Services. AI-verified speaker identity with full-text searchable transcripts.

Recent appearances

  • How FIS CMO Spells Brand | Renegade Marketers Unite #263

    October 21, 2021 · 📺 Renegade Marketing Hub

    What does B2B success look like? Some might say that it looks like $12 billion in annual revenue with over 60,000 employees serving more than 20,000 clients in 130 countries, and in that case, FIS is right on the money. So why did the financial services company decide to turn their focus to building brand awareness? In this episode, CMO Ellyn Raftery shares how FIS simplified its brand after acquiring Worldpay, streamlining a docket of 800+ products into 10 distinct categories and one brand story as it shifted into a B2B2C mindset. Tune in to learn how FIS developed the new brand, how they ma…

    Watch on YouTube ↗

  • Understanding Your Clients with FIS’ Chief Marketing and Communications Officer, Ellyn Raftery

    March 26, 2021 · 📺 Marketing Trends with Stephanie Postles

    Chief Marketing and Communications Officer for FIS, Ellyn Raftery, chats about the challenges of serving a broad client base, adapting your language to fit your customers, and why growth marketing is not just a trend. Key Takeaways Adapt your language to the clients. If you’re working in a B2B setting, make sure the jargon you use matches the style of the conversation Growth data needs to be at the forefront for all CMOs. Have an experienced team that can dive into the data that can create opportunities for the organization Think through the lens of the client. Identify their needs, under…

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  • FIS' Ellyn Raftery on the evolution of financial services marketing

    March 19, 2021 · 📺 Tearsheet Studios

    Welcome to the Tearsheet Podcast. I'm Zack Miller. Steering the marketing and strategy for one of the largest brands in financial technology is no small feat. Today's guest is Ellyn Raftery, chief marketing and strategy officer for FIS. She's spent a big part of her career running professional services marketing and we talk about the special attention and skillsets financial services marketing requires. We also talk about her vision for a 50 year old brand and what attributes and messaging she uses. Lastly, FIS has been doing a lot of work around UI/UX, and in our discussion of that, we tack…

    Watch on YouTube ↗

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