Making direct sales more flexible: A conversation with Simon Property Group & Broadsign
At the December 2021 DPAA Town Hall Members Meeting, Broadsign Sales Director Karim Kanji and Simon Property Group Senior Vice President shared the stage for an insightful conversation and OOH sales. The main topics: how Simon adopted programmatic to adapt to the pandemic, and the ways that this initiative has changed the way the company approaches direct sales. Find us on social: LinkedIn: / broa. . Facebook: / broadsign Twitter: twitter.com/Broadsign