Chief Executive Officer & Director, Keurig Dr Pepper
Search every verified Timothy Cofer interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a June 2025 interview with Fortune, Keurig Dr Pepper CEO Tim Cofer described his daily beverage consumption habits. Cofer stated that he begins his day between 5:30 and 6:00 a.m. with his first cup of coffee at home using a Keurig machine, and finishes a second cup by about 6:30 a.m. He said he rotates through the company's portfolio of more than 50 brands and variants of Keurig coffee and described himself as a "big coffee drinker seven days a week." Cofer also said that at lunch he typically consumes a carbonated soft drink, and that in the afternoon he increasingly reaches for an energy drink as a "pick-me-up" between 2 and 3 p.m. He characterized himself as a "big beverage consumer," similar to most Americans.
“I'm a big beverage consumer — as are most Americans — but I start the day usually between 5:30 and 6:00 with the first cup of coffee and I'm through my second cup by about 6:30 in the morning.”
“This is at home with my Keurig machine, and I rotate through our amazing portfolio of 50 plus different brands and variants of Keurig coffee.”
“I'm a big coffee drinker seven days a week.”
“At lunch I tend to like a CSD — a carbonated soft drink, a little bubbly.”
Keurig Dr Pepper CEO Tim Cofer told Fortune that he starts his mornings at 5:30 a.m. with a cup of coffee. #coffee #soda #CEO ...
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