Global President of Sponsorship & Advertising Division, Live Nation Entertainment
Verified interview transcripts, podcast appearances, and direct quotes from Russell Wallach, Global President of Sponsorship & Advertising Division at Live Nation Entertainment. AI-verified speaker identity with full-text searchable transcripts.
Russell Wallach, President, Live Nation Network, describes how the future of live events is mobile, including study highlights that their mobile traffic to Ticketmaster increased 156% in just the last year, and that mobile ticket purchasers go to and spend more on tickets per year. http://iab.net/mobile2012
http://mobithinking.com. Tapping into the millions of people who attend Live Nation Concerts using mobile. In this in-depth interview Russell Wallach, President, Live Nation Network answers the following questions: How does Live Nation use mobile to connect with concert-goers? What proportion of your customers use mobile to engage with you today? Why is mobile such a key channel for music events? What are the opportunities for bands to engage with fans? What sort of mobile services are music-lovers demanding today? How do you hope to reach all music fans on the array of devices they use…
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