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Melissa Stevens

Executive VP & Chief Marketing Officer, Fifth Third Bancorp

Verified interview transcripts, podcast appearances, and direct quotes from Melissa Stevens, Executive VP & Chief Marketing Officer at Fifth Third Bancorp. AI-verified speaker identity with full-text searchable transcripts.

Recent appearances

  • Leading a Brand Through Change: Interview with Melissa Stevens, CMO of Fifth Third Bank

    September 29, 2026 · 📺 Behind the Playbook Podcast

    Note: This episode originally aired on April 9, 2026 as part of the Mintel Little Conversation podcast. In this episode, host ⁠Andrew Davidson⁠ speaks with ⁠Melissa Stevens⁠, Chief Marketing Officer at Fifth Third Bank, about the strategic acquisition of Comerica and what it means for brand integration in today’s competitive banking landscape. Melissa shares how the bank is balancing scale with authenticity—leveraging customer experience, community engagement, and AI-driven insights to build trust and drive growth. The conversation explores the challenges and opportunities of merging bran…

    Watch on YouTube ↗

  • How Fifth Third Turns Its Bankers Into Its Best Marketing

    September 08, 2026 · 📺 Banking Transformed Podcast

    Melissa Stevens has a rule at Fifth Third: your employees are your brand. Melissa Stevens, chief marketing officer of Fifth Third, argues that in banking the brand was never the logo or the ad campaign. It's the colleague who answers the question and solves the problem. She joins Jim Marous to explain how one of banking's strongest regional brands is built from the inside out, by giving employees the data, the insight, and even the social media influencer status to grow real relationships. The conversation gets specific in a way most bank leaders never will. How Fifth Third spots the moment…

    Watch on YouTube ↗

  • CMO Unplugged: The Art and Science of Marketing in the Future

    June 12, 2024 · 📺 Banking Transformed Podcast

    In today's rapidly evolving financial landscape, marketing has become a crucial driver of success for banks and credit unions. As consumer expectations shift and digital disruption accelerates, the role of the Chief Marketing Officer has never been more critical – or more complex. Recorded live at the Financial Brand Forum, I am joined on the Banking Transformed podcast by Melissa Stevens, CMO of Fifth Third Bank. We explore the art and science of modern marketing in the banking industry. Melissa also shares her insights on how Fifth Third is reimagining customer engagement, leveraging data a…

    Watch on YouTube ↗

  • Digital Transformation Lessons From a $200B Bank

    March 26, 2023 · 📺 Banking Transformed Podcast

    While every financial institution talks about digital transformation, the process is never easy. Melding modern solutions with legacy processes requires focus, commitment, and the support of people across the entire organization. Research by the Digital Banking Report finds that digital transformation is the most difficult at organizations with assets from $50B - $500B. This is often due to legacy leadership that finds change to be more difficult than anticipated and a financial commitment that is tough to commit to. We have Melissa Stevens, EVP and Chief Marketing Officer at Fifth Third Ban…

    Watch on YouTube ↗

  • Solstice FWD 2016 - Melissa Stevens, Chief Digital Officer, Fifth Third Bank

    September 29, 2016 · 📺 Solstice (now Kin + Carta)

    Melissa Stevens delivers her talk, "Time is the New Currency," at Solstice FWD 2016.

    Watch on YouTube ↗

Other executives at Fifth Third Bancorp

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