Lead With Bold Vision: Guest-Centered Tech with Ulta Beauty's Mike Maresca
In this episode of Innovation and the Digital Enterprise, Patrick Emmons and Shelli Nelson are joined by Mike Maresca, Chief Technology and Transformation Officer at Ulta Beauty. Mike delves into his career journey, highlighting his progression from consulting to leading a major technological transformation at Ulta. He discusses the critical components of Project SOAR, a multi-year effort that aligned teams, data, and platforms to enhance customer experiences both in-store and digitally. Mike emphasizes the importance of a strong guest-focused business-driven IT strategy, born of continuous le…