Eric Reynolds

Recent appearances

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  1: Clorox CMO on Branding

  April 16, 2019 · 📺 Renegade Marketing Hub

  Packaged goods companies are well known for their marketing discipline and not the place you’d expect to hear a CMO express the need for “tolerating a lot more chaos and ambiguity in the culture and the way we work in order to get to the good stuff.” But that’s just the starting point with Eric Reynolds, who among other things advises against using influencers on a broad scale and believes that unless your brand gets talked about via the “holy trinity of the brand story, the message, and the content” then the idea isn’t big enough to cut through. For more, visit http://renegadethinkersunite.c…

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  Clorox CMO Reynolds Discusses Balancing Performance And Brand Marketing

  November 14, 2018 · 📺 BeetTV

  ORLANDO—Marketers need to find the nexus of performance marketing—“a bunch of clicks and data and sets”—and the big, thematic and typically slow-moving ideas that have long characterized brand marketing, according to the CMO of Clorox. “I’m going to suggest that we have to figure out how to pull them both together around one consumer in order to really drive the growth we want. But it’s not an either or. But it’s an and,” says Eric Reynolds. Reynolds was referencing his talk at the recent Association of National Advertisers’ Masters of Marketing conference, where he discussed “the tension be…

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  ANA and Jun Group Fireside Chat with Eric Reynolds, CMO of The Clorox Company

  June 08, 2018 · 📺 ANAmarketers

  Eric Reynolds of The Clorox Company talks about having hard conversations about the digital supply chain.

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  Eric Reynolds, Clorox – 2018 IRI Growth Summit

  May 09, 2018 · 📺 IRI

  Human-Centric Marketing in a Technology-Driven World Not long ago, CPG was the place where people came to learn how to build brands. Today, many would argue that large CPG companies are killing their own brands. At the moment that we can finally personalize marketing to consumers, it can also feel as if it has lost its humanity. Clorox’s Eric Reynolds shares the ways in which Clorox has successfully driven growth by bringing more humanity to marketing, and how to weave together data and technology with brand purpose and storytelling to create more human-centric brands.

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  Eric Reynolds, The Clorox Company | Oracle Modern Marketing 2016

  April 28, 2016 · 📺 SiliconANGLE theCUBE

  01. Eric Reynolds, The Clorox Company, Visits #theCUBE!. (00:19) 02. What Is The State Of The Company For You. (00:45) 03. With CPG Using Data For So Long And Things Changing How Do You Handle It. (02:15) 04. How Is Your Work Changing. (03:31) 05. Is Segmentation Different With The Data. (05:31) 06. How Do You Leveredge Your Tight Relationship With Your Customers. (06:50) 07. Does Crowd Spotting Change Your Content Marketing. (08:16) 08. What Is The Biggest Surprise You've Seen. (09:18) 09. What Has Changed In The Agency. (10:27) 10. How Are You Sorting Out All Of The Media Markets. (11:60) h…

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