J.M. Smucker’s Gail Hollander on Cultural Truths & Brand Equity
How does The J.M. Smucker Company keep iconic brands relevant while balancing short-term growth with long-term brand equity? In this episode of The Speed of Culture Podcast, Matt Britton sits down with Gail Hollander, Chief Marketing Officer at The J.M. Smucker Company, to discuss CPG marketing, cultural truths, consumer behavior, brand equity, digital commerce, innovation, and how beloved brands like Jif, Folgers, Café Bustelo, Milk-Bone, Meow Mix, and Hostess stay relevant in a fast-changing marketplace. Gail shares how 20 years in the agency world shaped her approach to brand building and…