Sofia Colucci

Recent appearances

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  Creative Effectiveness Is No Longer a Fever Dream

  March 29, 2026 · 📺 MarketectureTV

  At Marketecture Live, Jeremy Bloom, CEO of Marketecture Media, joins Molson Coors Chief Marketing Officer Sofia Colucci to break down how to measure creative effectiveness that drives real business results. Learn the MUSCLE framework, plus Miller Lite and Blue Moon case studies. Takeaways Creative effectiveness should drive business outcomes, not just awards or buzz Molson Coors defines success as impact on sales and brand health, not just creative performance Over-reliance on testing can weaken creativity; teams were optimizing to “beat the test” instead of making great work Using creative j…

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  Sofia Colucci, CMO of Molson Coors, talks with Lucy and explains her job and position to a teenager

  July 02, 2025 · 📺 Explain It to a Teenager

  Teenagers and beer? We all hate to see this combination anywhere, except maybe this video. Sofia Colucci, the CMO of Molson Coors and the 2024 advertising woman of the year, explains how fun and creative her job can be, and drops some REAL advice. Cheers to Sofia and thanks for the great interview! Explain It to a Teenager is where the next generation gets real-world business insights you won’t find in school. We bring top industry leaders face-to-face with curious teens to break down complex ideas into conversations that are clear, honest, and actually interesting. Learn more at https://www…

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  BrandSide: Sofia Colucci is THE CMO of Molson Coors

  May 29, 2025 · 📺 Breaking & Entering Media

  On this BrandSide episode, Sofia Colucci, CMO of North America at Molson Coors and one of Forbes’ Top 50 Most Influential CMOs, dives deep into what it takes to lead one of the industry’s boldest and most diverse brand portfolios. From launching beer-flavored Pringles and dad-shoe koozies with New Balance to building award-winning Super Bowl campaigns, Sofia shares how Molson Coors measures creative success through both cultural impact and business results. She discusses the collaborative framework behind their “creative effectiveness” ambition, the power of client-agency partnerships, and how…

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  Balancing Data and Gut: Inside Molson Coors' Marketing Evolution with Sofia Colucci

  December 09, 2024 · 📺 ADWEEK

  Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage powerhouse. Discover how this industry veteran balances data-driven decision-making with creative intuition while navigating complex distributor relationships and evolving consumer behaviors. Here are…

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