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Gina Boswell

Former Chief Executive Officer & Director, Bath & Body Works, Inc.

Search every verified Gina Boswell interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Gina Boswell, Chief Executive Officer of Bath & Body Works, has discussed the company’s strategy and performance in several recent media appearances. In December 2024, she highlighted the company’s focus on fragrance across multiple product forms, its vertically integrated supply chain, and its near-shoring efforts, noting that 85% of production is in North America. She described the company’s annual Candle Day as its biggest promotional event, with customers lining up early, and mentioned the 25th anniversary of the Winter Candy Apple fragrance. Boswell also addressed consumer behavior, stating that the company has not seen discernible differences in shopping patterns across socioeconomic groups, and discussed the growth of its men’s product line. In a 2026 appearance, she expressed optimism about physical retail, citing data that younger consumers prefer in-store experiences, while acknowledging that digital revenue declines were not part of the strategy. She also discussed the company’s restructuring, emphasizing a return to core categories and a focus on maintaining leadership positions where the company has a “right to win.” In a May 2024 lecture at Yale, Boswell reflected on her career and leadership philosophy, discussing the challenges of CEO loneliness, the importance of risk-taking, and the value of empowering teams. She also spoke about her personal background, including growing up in New Haven and her career transitions across companies such as Unilever, Estée Lauder, and Avon. In earlier interviews from 2014 and 2017, she discussed topics such as using data and analytics for consumer segmentation, “premiumizing” product portfolios, and navigating career transitions, including advice about seeking environments where one is “celebrated, not just tolerated.”

Recent appearances

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