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Amanda Teder

Chief Marketing Officer, Generac

Verified interview transcripts, podcast appearances, and direct quotes from Amanda Teder, Chief Marketing Officer at Generac. AI-verified speaker identity with full-text searchable transcripts.

Recent appearances

  • Why the Four Ps Still Matter | Amanda Teder, CMO at Generac

    August 10, 2026 · 📺 The Soul & Science Podcast with Jason Harris

    How well does your business really understand its customers? This week on Soul & Science, Jason Harris talks to Amanda Teder, CMO at Generac, about how consumer needs should inform business decisions, why cross-functional collaboration matters, and how marketers can have a greater impact on growth. Across roles at Procter & Gamble, Michelin, and now Generac, Amanda has built her career around simplifying complex challenges, putting the consumer at the center, and understanding how every part of the business can work together. Amanda explains how Generac balances advertising and customer expe…

    Watch on YouTube ↗

  • Why 60% of Power Solutions Fail—And How Generac Dominates the Category with Amanda Teder,

    May 27, 2025 · 📺 ADWEEK

    Power marketing requires balancing fear-based messaging with positive benefit communication to drive high-stakes purchasing decisions. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Amanda Teder, CMO of Generac Power Systems, to explore the fascinating world of power solutions marketing. Learn how Generac balances fear-based messaging with benefit-focused communication, navigates both B2B and B2C markets, and transforms customer education into sales. Amanda shares invaluable insights on driving business growth through data-driven marketing, building effective pricing…

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  • How Generac is Taking a Proactive Approach to Customer Experience

    October 23, 2024 · 📺 Experts of Experience with Lacey Peace

    On this episode, Amanda Teder, Executive Vice President of Marketing at Generac, discusses the company's evolution from a generator manufacturer to a total energy solutions provider and she highlights the importance of customer experience and how Generac is adapting to changing consumer needs. Amanda and Lauren also dive into the role of AI in customer service, the significance of sustainable energy solutions, and the strategies for gathering customer insights. -- How can you bring all your disconnected, enterprise data into Salesforce to deliver a 360-degree view of your customer? The answer…

    Watch on YouTube ↗

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