Carlos Brito, ex-CEO da Ambev e CEO Belron Group: 3 Lições para Liderança de Sucesso
Descubra os segredos da liderança com Carlos Brito! Aprenda as soft skills para construção de times, autonomia, e a importância ...
Brazilian businessman who was CEO of Anheuser-Busch InBev, Ab Inbev
Search every verified Carlos Brito interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Carlos Brito, former CEO of Anheuser-Busch InBev, has continued to speak publicly about leadership and company culture. In a December 2024 appearance, he stated that a leader must focus on building a quality team, attracting top talent, and creating an environment where people are not afraid to fail, as mistakes produce learning. He said that autonomy for team members requires clear priorities, constant communication, and a framework of agreed-upon rules. Brito has also discussed the importance of a company "dream" rather than a mission statement, saying that the passion for a company comes from a dream that touches people and that the company is the group of people. Brito has reflected on the changing role of corporate leaders, stating that the definition of a good leader has shifted from solely delivering business results to proving that one is "part of the solution, not part of the problem." He has cited examples such as companies using their assets to help communities during the COVID-19 pandemic. He has also noted that a company's reputation now depends on treating employees, consumers, and suppliers well, and that leaders must be present in community discussions. Brito has described his own career decision to take a significant pay cut to join a company whose culture and people he believed in, calling it a bet on people and culture.
“A leader, to reach a goal, needs a team — a good leader delivers best‑in‑class results consistently through the team; you cannot get there alone.”
“The leader must focus on building a quality team: attract top talent, spend time on coaching and giving feedback, and hire from colleges and universities.”
“A leader who thinks they have all the answers and centralizes everything destroys the dynamics of a talented team — talented people want freedom and autonomy to create.”
“You must create an environment where people take risks and are not afraid to fail, because mistakes produce learning — like learning to ride a bicycle, you have to fall to learn.”
“Teams will sometimes hit a wall and fall, but that's the only way to learn; that learning makes the next prototype more efficient and brings the team closer to the inspiring stretched goal.”
“For autonomy to work you need clear priorities and constant communication between the leader and team, and agreement on a framework of basic rules everyone accepts.”
“Autonomy cannot interfere with other team members; freedom to test must be coordinated for synergy, and the leader must be present not to have all the answers but to be available when decisions or conflicts arise.”
“That's why we chose as a company not to have a mission statement or values — we just have a dream.”
“The company is the group of people — we are the company.”
“Let's remember that AB InBev is 150,000 colleagues.”
“If we're excited, learning, progressing, passionate — so is the company.”
“The passion comes from a dream that touches people.”
“I took a bet because I chose people and culture before anything else.”
“The offer I had to come back to Brazil was 20% of the highest — I had an 80% cut and everything else would be variable, no guarantees.”
“What I saw there was a culture and the quality of the people, and I said I want to be part of this group — if I have to invest in that by taking an 80% cut to join the group, good.”
Descubra os segredos da liderança com Carlos Brito! Aprenda as soft skills para construção de times, autonomia, e a importância ...
Where does passion come from? Carlos Brito AB InBev CEO explains how to build a passionate and thriving company culture.
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May.21 -- Carlos Brito, CEO of Anheuser-Busch InBev speaks with Bloomberg's Jason Kelly about the last year's impact on AB ...
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