Akerho Oghoghomeh of Lucid Motors: How to Scale a High End Brand
In this episode of CMO Weekly, host Hayley Clover sits down with Akerho "AK" Oghoghomeh, the Chief Marketing Officer at Lucid Motors, to discuss the high-stakes world of luxury electric vehicles (EVs) and the art of building a brand that resonates as a cultural force. As Lucid navigates a pivotal year in 2026—marked by the expansion of the Lucid Gravity SUV and a cooling EV market—AK shares his unique "engineering-first" approach to marketing. Drawing from his previous leadership roles at Red Bull, Beyond Meat, and Amazon, he breaks down how Lucid is moving beyond the "tech-enthusiast" niche…