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Jennifer Witz

Chief Executive Officer & Director, Sirius Xm

Search every verified Jennifer Witz interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Jennifer Witz, CEO of SiriusXM, has been outlining the company’s strategic priorities in early 2025, emphasizing a focus on its core automotive subscription business and advertising growth. During the company’s Q4 2024 earnings call, Witz reported that SiriusXM delivered $8.7 billion in total revenue and $2.73 billion in adjusted EBITDA for 2024. She stated that the company is “rightsizing” product and technology costs and targeting $200 million in annualized savings by the end of 2025. Witz also noted adjustments to the customer experience, including click-to-cancel and reduced marketing to higher-cost audiences, which she said are intended to improve long-term business health. At CES 2025, Witz delivered a keynote and gave interviews discussing the company’s approach to artificial intelligence. She described SiriusXM as “the anti-AI” in terms of content creation and curation, stating that the company is “doubling down on humans creating content.” Witz said the company will leverage AI for discovery, personalization, and cost reduction, but not for generating voices, ads, or scripts. She also highlighted the car as a “final frontier” for ad-supported audio and expressed confidence in the company’s position with automakers, noting that a strong auto market benefits the business.

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