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Denise Karkos

Chief Marketing Officer, Sirius Xm

Search every verified Denise Karkos interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Denise Karkos, chief marketing officer of SiriusXM, appeared on the "Corporate Competitor" podcast in February 2023, where she discussed her leadership philosophy and the lessons she learned as captain of the Notre Dame soccer team. Karkos emphasized the importance of building relationships over resumes, stating that every job she has had since her early career has been based on connections. She advised listeners to "take people to lunch, take people to coffee — ask them about them, don't try to spend all that time talking about you." Karkos also described her approach to merging SiriusXM and Pandora as "a large task to take two cultures, two companies, two marketing departments and merge the teams together." Karkos shared several strategies for building confidence, including keeping a "happy folder" of positive notes and accomplishments to revisit during low points. She recommended defining a win for oneself and one's team, socializing a project, and being able to point to tangible results as a confidence builder. On the topic of feedback, Karkos said, "Feedback is the breakfast of champions," and advised being "observant, be vulnerable, and then seek specific feedback that you can apply immediately." She also discussed the importance of being accountable to every dollar spent and communicating effectively during organizational change, noting that "communication is everything; you cannot communicate enough and you have to be physically present and empathetic through the change."

Recent appearances

  • SiriusXM CMO Denise Karkos shares how to coach confidence

    February 22, 2023 · 📺 CorporateCompetitorPodcast

    Ep. 134: Notre Dame Soccer Captain and Ad Age CMO of the Year encourages you to keep a “happy folder” of nice notes and projects you are proud of so that when you exerpience low points you can revisit the folder and get a little boost. Our BONUS RESOURCE for this episode is “Build Trustworthy Relationships” which includes fill-in-the-blank notes and reflection questions for this episode. Click here to download the bonus resource. Bring Don Yaeger’s inspiration and tools for culture transformation to your team! Connect with us here. Special thanks to Haley Rose and Samantha Clark f…

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  • Unstuck EP31 - Denise Karkos (Chief Marketing Officer at SiriusXM)

    October 18, 2022 · 📺 Screendragon

    Denise Karkos is a dynamic CMO that is now leading marketing for the iconic SiriusXM and Pandora brands. She has always been incredibly goal-oriented and in her early 20s she made it her ambition to be a Chief Marketing Officer. In addition to meeting this objective and carving out a great career in business she also made her mark on the soccer pitch captaining the University of Notre Dame. In this episode, Denise shares valuable advice on goal setting, defining success, growth mindsets, and understanding both your audience and employer’s culture. She’s forever in search of her ‘next win’ and…

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  • SiriusXM CMO Denise Karkos: Own your marketing career

    January 04, 2022 · 📺 Quad

    Some call SiriusXM Chief Marketing Officer Denise Karkos a “baller marketer." And she deserves the accolades — In 2019, Ad Age named her CMO of the Year. Yet, Denise was looking for more challenges and professional growth, and shares why she made a sharp category departure from financial services to music, entertainment and sports. Two years into her role with SiriusXM, Denise continues to prove her prowess as a change agent. She is responsible for multiple brands—SiriusXM, Pandora and Stitcher—helping to drive the digital transformation of the leading audio entertainment company in North…

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  • SiriusXM CMO Denise Karkos: Secrets to Becoming a “Baller Marketer”

    January 04, 2022 · 📺 Quad

    Two years into her role as Chief Marketing Officer for SiriusXM, Denise Karkos continues to prove her prowess as a change agent, helping to drive the digital transformation of the leading audio entertainment company in North America. A sharp category departure from TD Ameritrade, where she earned Ad Age’s 2019 CMO of the Year, Denise knew the leap to SiriusXM would come with plenty of opportunities for growth, both personally and professionally. Denise talks about: • How she juggles multiple brands and thrives from the challenge • Why defining “wins” are critical to both you and your team •…

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  • The Pity Party Rule with SiriusXM CMO Denise Karkos

    December 13, 2021 · 📺 Quad

    Chief Marketing Officer for SiriusXM Denise Karkos shares rules she lives by, and encourages other marketers to do the same: • The best way to let go? Get over yourself. • Pity parties? No more than 24 hours. • Body language: Be yourself and own it. Two years into her role with SiriusXM, Denise continues to prove her prowess as a change agent, helping to drive the digital transformation of the leading audio entertainment company in North America. A sharp category departure from TD Ameritrade, where she earned Ad Age’s 2019 CMO of the Year, she knew the leap to SiriusXM would come with…

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  • Putting Wins on the Board with SiriusXM CMO Denise Karkos

    December 13, 2021 · 📺 Quad

    Two years into her role as Chief Marketing Officer for SiriusXM, Denise Karkos continues to prove her prowess as a change agent, helping to drive the digital transformation of the leading audio entertainment company in North America. A sharp category departure from TD Ameritrade, where she earned Ad Age’s 2019 CMO of the Year, Denise knew the leap to SiriusXM would come with plenty of opportunities for growth, both personally and professionally. But as a former captain of Notre Dame’s women’s soccer team, Denise knew the challenge would fit squarely with what drives her to succeed every day: “…

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  • SiriusXM's Denise Karkos in the C Space Studio

    January 14, 2020 · 📺 CES

    James Kotecki of C Space Studio speaks with Denise Karkos, Chief Marketing Officer, SiriusXM.

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  • Denise Karkos '93 - Notre Dame Day 2019

    May 02, 2019 · 📺 ND Loyal

    Featuring Ad Age's Chief Marketing Officer of the Year. Notre Dame Day is a 29-hour celebration of the University we love. The Notre Dame Family competes to raise money for their favorite areas of campus, and a live broadcast tells hundreds of amazing stories of students, professors, alumni, and friends of Notre Dame who are making an impact all over the world.

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  • DENISE KARKOS, Chief Marketing Officer, TD Ameritrade

    October 17, 2016 · 📺 notredamebusiness

    Notre Dame CMO Summit 2016 "Meaningful Marketing: Putting People and Purpose at the Center of Brand Engagement" Sept. 29-30, 2016 Mendoza College of Business University of Notre Dame Sponsored by the Forbes CMO Network and the Notre Dame Department of Marketing

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  • CMO Interview: TD Ameritrade's Denise Karkos | Forbes

    June 05, 2015 · 📺 Forbes

    Online-investing company chief marketer on prioritizing digital for a new generation of customers and employees, using creative to help the brand stand out in a competitive category. Subscribe to FORBES: https://www.youtube.com/user/Forbes?s... Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter:   / forbesvideo   Forbes Video on Instagram:   / forbesvideo   More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

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  • Denise Karkos, TD Ameritrade on Strong Digotal Branding at IAB MIXX Conference 2014

    September 29, 2014 · 📺 IAB - Interactive Advertising Bureau

    Denise Karkos, CMO, TD Ameritrade shows an example of how the company successfully leveraged the 2014 Sochi Olympics to create a strong digital campaign that connected consumers with the brand, at 2014 IAB MIXX Conference.

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The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →