Inside a pharma-first DSP — Ian Colley and Michael Bassik at Saturnalia Château
Michael Bassik sits down with Ian Colley, CMO of DeepIntent, a demand-side platform built specifically for healthcare and pharma advertising. Ian explains why pharma is uniquely suited to programmatic precision, given the billions companies spend developing a product before patent protection runs out. The conversation covers how DeepIntent balances small, highly targeted patient audiences with the scale clients still expect, why HIPAA compliance is core to the platform, and how DeepIntent is securing premium sports inventory as live sports increasingly dominates the most-watched content in th…