From Community To Revenue: Building An AI-First Marketing Engine with Sara Varni
AI isn’t replacing marketing teams. It’s forcing them to rebuild. In this episode of Future of Marketing, Sara Varni, CMO of Datadog, breaks down why the teams that survive the AI wave won’t just automate mundane tasks, they’ll redesign how marketing actually operates. From navigating the developer-buyer paradox to unifying PLG and enterprise into one funnel, this is a practical look at what modern marketing leadership requires in an AI-powered world. About the Hosts: Mada Seghete is the CEO and co-founder of Upside, a next-gen revenue intelligence platform for B2B leaders. Previously co-fou…
