Juan De La Serna, Executive Vice President of Corporate Affairs & President of Argentina at MercadoLibre — Verified Quotes & Interview Transcripts

Recent appearances

President of MercadoLibre Argentina, 26 years with the giant: Juan Martín de la Serna | Impact T2 E2

May 17, 2026 · 📺 Impacto and 2 more

In this episode of Impacto, Patricia Jebsen and Pancho Ruiz Luque talk with Juan Martín de la Serna, president of MercadoLibre Argentina, about how a tech giant is built from the inside out. Juan Martín recounts joining a company that literally didn't exist (in June 1999, months before its launch) and going out to convince merchants to sell online when almost no one knew what that was, taking photos of products with floppy disk cameras. But he also talks about what people don't see: the time he almost got hired at another company and "luckily" they chose the other candidate, how his former col…

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Juan Martín de la Serna: innovation, expansion in the new stage of Mercado Libre

November 05, 2025 · 📺 Forbes Argentina

The president of Mercado Libre Argentina reviews the company's growth for 2025, new investments in distribution centers, and the integration of artificial intelligence throughout operations. He discusses the generational shift in leadership, regional expansion, and the role Argentina will once again play in the development of the e-commerce and financial services ecosystem.

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Juan Martín de la Serna: The beginnings of Mercado Libre told by one of its founders

October 18, 2025 · 📺 Penal Sin Varrera and Radio Cultura Buenos Aires

Juan Martín de la Serna —one of the founding pillars of MercadoLibre— reviews the company's first steps: from a garage in Saavedra to becoming one of the largest technology companies in the region.

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#SUMMERINTERVIEWS | Luis Majul with Juan Martín de la Serna

January 16, 2025 · 📺 El Observador

Luis Majul interviewed the president of Mercado Libre Argentina at El Nido in Punta del Este. / observauy / observadoruy / observadoruy / observadoruy / elobservadoruy #summerinterviews #luismajul #mercadolibre

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Juan Martín de la Serna (Mercado Libre Arg.) on El Inversor | Santiago Bulat and Alan Zuchovicki

November 13, 2024 · 📺 Neura Media

Don't miss the live show! Wednesday - 19:00 hrs Follow us on our social media: Twitch: / neuramedia Twitter: / neuramedia Instagram: / neura.media Tiktok: / neura.media Facebook: / neuramedia Listen to us on your radio at FM 89.7

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Juan Martín de la Serna and the vision behind the GROWTH of MERCADO LIBRE and its impact on LATAM

October 04, 2024 · 📺 eCommerce Institute

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In first person, Juan Martín de la Serna

June 11, 2024 · 📺 Forbes Argentina

Exclusive interview with Juan Martín de la Serna, President of Mercado Libre Argentina. By Alex Milberg.

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JUAN MARTIN DE LA SERNA - CAEII MAR DEL PLATA 2023

September 25, 2023 · 📺 AArEII

💫 JUAN MARTÍN DE LA SERNA 🟡 . 🟡 We painted the Congress yellow and decided to bring Juan Martín de la Serna, President of Mercado Libre Argentina. . 🙌🏻 He will tell us about those topics that have been raised throughout the surveys. We think big, that's why we bring big figures.

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Digital transformation. Interview with J. M de la Serna (MercadoLibre) and Matías Videla (Cencosud)

September 07, 2021 · 📺 Cabrera Esteban Horacio

Digital transformation is an urgent agenda for all companies worldwide. A clear example of this is the transformation in the retail industry. In this interview, Juan Martín de la Serna and Matías Videla from MercadoLibre and Cencosud respectively explain the transformation processes of recent times. The interview was conducted within the framework of the Digital Finance Forum, organized by IAEF in August 2021.

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One to One: Martín de la Serna by Alex Milberg

September 15, 2020 · 📺 Forbes Argentina

#ForbesSUMMIT CEO Week 2020 Juan Martín de la Serna (Mercado Libre) by Alex Milberg (Forbes Argentina)

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Blockade on Mercado Libre: Juan Martín de la Serna, its president, speaks

July 17, 2020 · 📺 América TV

In conversation with Antonio Laje, the executive said on Buenos días América: “Our employees need to work.” And he added: “Remote work will change the way we work.”

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The growth of Mercado Libre in Mexico

February 19, 2020 · 📺 Imagen Radio

The growth

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Other executives at MercadoLibre

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