Marc Whitten

Chief Product & Technology Officer of Create, Unity Software

Search every verified Marc Whitten interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Marc Whitten, President of Create at Unity, addressed the company's pricing changes and community backlash in a September 2023 Q&A. He described the revised pricing model, which includes a 2.5% revenue share and seat license options, as a "better program" that resulted from community feedback. Whitten stated that the changes were intended to establish a "sustainable business" for Unity and that the company was committed to transparency, including making terms visible on GitHub. He acknowledged that "trust is easy to lose and hard to earn" and said Unity would seek ongoing feedback through surveys and direct engagement. In an August 2023 podcast, Whitten discussed Unity's AI initiatives, including Unity Muse, a platform for integrating AI into real-time 3D creation. He described AI's potential to reduce development time from "months to minutes" and to enable more dynamic, interactive NPCs and environments. Whitten also highlighted Unity's collaboration with Apple on spatial computing and VisionOS, aiming to create cross-platform 3D experiences. He noted that AI's expansion into industries such as manufacturing and medical would reshape how complex systems are designed and simulated.