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Shannon Duffy

Head of Marketing, Asana

Verified interview transcripts, podcast appearances, and direct quotes from Shannon Duffy, Head of Marketing at Asana. AI-verified speaker identity with full-text searchable transcripts.

Recent appearances

  • How Asana Balances Product-Led Growth and Enterprise Strategy in the AI Era!

    November 02, 2025 · 📺 Goldcast

    How is Asana transforming the future of work through AI and enterprise innovation? In this episode, Shannon Duffy — CMO of Asana and former Salesforce executive — sits down to discuss how Asana is redefining productivity, evolving from product-led growth to enterprise success, and using AI to make work more effortless. "How Asana Balances Product-Led Growth and Enterprise Strategy in the AI Era!" She also shares lessons from her 12 years at Salesforce, what makes a great CEO–CMO partnership, and why the best marketing leaders embrace creativity, customer focus, and calculated risk. 💡 Key Tak…

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  • How Asana Scaled Pipeline with Piper the AI SDR Agent

    June 05, 2025 · 📺 Qualified from Salesforce

    In this session, Asana CMO Shannon Duffy shares how her team is joining the agentic marketing movement, and has scaled inbound by hiring Piper the AI SDR Agent.

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  • Where Creativity Meets Data: Inside Asana’s Marketing Strategy with CMO Shannon Duffy

    May 15, 2025 · 📺 Resultant

    Marketing is often misunderstood, seen as either all creativity or all data. In truth, it’s both. Great marketing lives at the intersection of bold ideas and sharp analytics, and few leaders navigate that space better than Shannon Duffy, chief marketing officer at Asana. In this episode, Shannon joins Jess Carter to share how she drives marketing that delivers real business results. She explains how data brings credibility to creative work—and how creativity can move the needle on key business goals. They also talk about setting expectations for long-term efforts like brand building and event…

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  • Keynote Asana - One to One Retail E-Commerce 2025

    April 01, 2025 · 📺 One to One Retail E-Commerce - Monaco

    Maximizing Go-to-Market through AI powered Coordination Knowledge workers now spend over 85% of their time collaborating, yet 79% say it’s dysfunctional. We scrutinise every euro in our budgets, but when it comes to collaboration, too many leaders just cross their fingers and hope for the best. The cost? Steep. Hear from Shannon Duffy, CMO from Asana, Alice Le Goff, Head of Content at Naos and a professor of AI who will share insights about how you can maximise the impact of product and campaign launches by fixing dysfunctional collaboration and automating work with AI. Avec : Shannon Sulli…

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  • #29: AI as a collaborative teammate with Shannon Duffy, Asana

    November 11, 2024 · 📺 The Agile Brand with Greg Kihlstrom®

    What if AI could be your invaluable sidekick? Imagine freeing up hours of your day by letting AI handle the repetitive tasks, so you can focus on the big picture. Is your team ready to make that shift - and how can you as a leader help enable that? Today we’re going to explore how AI can accelerate marketing velocity with Shannon Duffy, Chief Marketing Officer at Asana. We’ll dive into how AI can be a powerful collaborator, how marketing leaders can start using AI themselves, and how to encourage teams to integrate AI into their daily workflows. About Shannon Duffy Shannon Duffy is the C…

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  • Shannon Duffy (Chief Marketing Officer at Asana) on Leading with Authenticity and Embracing AI

    October 08, 2024 · 📺 Peerbound

    Are you ready to embrace the balance between human creativity and the power of AI? In this episode, we sit down with Shannon Duffy, Chief Marketing Officer at Asana, to unpack the evolving world of marketing and leadership in the age of artificial intelligence. Shannon is an accomplished marketing leader with extensive experience in scaling global brands and driving innovative strategies across technology, SaaS, and enterprise solutions. In our conversation, Shannon discusses her journey from working in a startup to being part of Salesforce’s meteoric rise, and how she ultimately ended up at…

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  • How Asana uses work management for marketing strategic planning

    September 05, 2024 · 📺 Asana

    Connecting strategic planning to your work allows your marketing team to work faster and provides leaders with clarity. Learn how you can use Asana to build and execute strategic plans for the entire marketing organization: https://asana.com/uses/marketing-stra... Learn more about Asana 🏠 Asana Home: https://asana.com 🔍 See Asana in action: https://asana.com/go/demo 🛠️ Asana Help Center: https://help.asana.com 🍎 Asana Academy: https://academy.asana.com/ 00:00 Intro 00:19 Aligning marketing strategy to the org's roadmap 01:36 Building easier, faster workflows 02:17 Gaining full visibility a…

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