Julia White

Chief Marketing & Solutions Officer and Member of Executive Board, SAP

Search every verified Julia White interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Julia White, Chief Marketing and Solutions Officer at SAP and a member of its Executive Board, has been a prominent voice at SAP events, particularly around sustainability and AI. At SAP Sapphire 2023 and 2024, she discussed the company's focus on embedding AI into business processes, describing it as a tool to increase user productivity乐. She also highlighted SAP's sustainability portfolio, including a "green ledger" for carbon accounting, and stated that the company views sustainability as a core business imperative. White has emphasized the importance of measuring environmental impact with the same rigor as financials, and noted SAP's goal to become carbon neutral in its own operations by 2023. In a 2025 interview after moving to Amazon Web Services as its CMO, White reflected on her approach to the role, stating she spent her first months listening and learning before making changes. She argued that creativity will become more valuable in the AI era, as AI can generate large amounts of undifferentiated content but human storytelling remains essential. White also discussed the need for "fierce prioritization" at AWS and said CMOs must be business leaders who work closely with finance and product teams. She described her earlier career advice as telling her younger self to "say her inside voice out loud" and have confidence to share her perspectives.