China, taming the dragons for a company - With Sandrine Zerbib.
In this episode of Souveraineté économique, Benjamin Grange, founder of Mascaret-Partners, welcomes Sandrine Zerbib, ...
President of Baozun Brand Management, Baozun
Search every verified Sandrine Zerbib interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Sandrine Zerbib, President of Baozun Brand Management at Baozun, appeared on the podcast "Ashley's Digital China" in May 2023 to discuss her co-authored book "Dragon Tactics: How Chinese Entrepreneurs Thrive in Uncertainty." Zerbib, who has nearly 30 years of experience in China's consumer business and previously launched Adidas in the country, described Chinese business practices including fluid internal communication, rapid public product testing, and the use of ecosystems by companies like Alibaba and Tencent. She stated that adaptability is deeply rooted in Chinese culture and that success often comes from observing better than others and being positioned to capture opportunities. Zerbib also commented on specific business tactics, noting that "wolf culture" can be difficult to defend as it may produce borderline behavior and is increasingly rejected by younger workers seeking better work-life balance. She emphasized that companies operating in China should "do China for China" by ensuring product, pricing, and storytelling remain relevant to local consumers. Zerbib mentioned that she has returned to Europe and established a China advisory firm specializing in helping companies enter the Chinese market or turn around struggling operations there.
In this episode of Souveraineté économique, Benjamin Grange, founder of Mascaret-Partners, welcomes Sandrine Zerbib, ...
PARIS, July 9, 2026 — From consumer involution to changing shopping behaviors, brand and consumer expert Sandrine Zerbib examines the trends redefining China's consumer market and the strategies businesses are adopting in response. Andrew Peaple, news editor at The Wire China, moderates the conversation. (18 min., 32 sec.) Asia Society France’s Paris Summer Summit 2026 is supported by Asia Society France’s trustees, with the valued partnership of the Asia Society Policy Institute’s Center for China Analysis. Subscribe for more videos like this: http://AsiaSociety.org/YouTube --- Support Asi…
In #BRIDialogues D-43 we are delighted to be hosting our 1st double-act session with Sandrine Zerbib and Aldo Spaanjaars the co-authors of Dragon Tactics. Sandrine Zerbib has over 25 years of experience in the consumer business in China as former President of Adidas Greater China and the CEO of Chinese Group Dongxiang and eventually creating her own business in the e-commerce operation industry, which, in early 2021 was acquired by China’s leading e-commerce service provider, Baozun. Aldo has been involved in business in China for 2.5 decades as the co-founder of J. Walter Thompson Beijing,…
Webinar organized as part of the Positive Future Competition - Work in 2050. With Sandrine ZERBIB, President of Baozun Brand Management and Baozun Europe. Hosted by Jean-Eric AUBERT, President of the Fondation 2100. Presentation If the Western approach was initially a source of inspiration for the development of production and distribution in Chinese companies, their success stems from a completely new approach to management. Chinese entrepreneurs have indeed acquired all the necessary skills to cope with the instability of a world of work that is constantly changing. For this webinar, we wi…
What can we learn from Chinese entrepreneurs? China is home to some of the world’s most successful entrepreneurs and companies. Yet, much of the management thinking and practices we use comes from Western companies. This episode fills this gap by delving into what it takes for companies to thrive in this dynamic, unpredictable, and hyper-competitive market. Aldo and Sandrine share their collective experience of 60 years of working and living in China, outlining tactics strategic leaders can master, whether operating in China or elsewhere. They discuss the importance of adaptability, custom…
#china #digitalmarketing #entrepreneur In this video, we sit down with Sandrine Zerbib and Aldo Spaanjaars, two China experts and the authors of "Dragon Tactics: How Chinese Entrepreneurs Thrive in Uncertainty." We discuss their new book and explore how Chinese entrepreneurs navigate the challenges and opportunities of doing business in a rapidly changing environment. Whether you're a seasoned entrepreneur or just starting to explore the Chinese market, this conversation is full of insights. So sit back, grab a cup of tea, and join us for an engaging discussion on the art of doing business in…
Si vous aimez ce podcast, merci de le rendre possible en le supportant sur Patreon ( / sesameasie) La Chine demande fléxibilité sur le court terme et vision sur le long terme Ouvrir 4000 magasins Adidas en Chine pour Robert Louis-Dreyfus, monter Full Jett et se faire racheter par Baozun Principaux sujets abordés dans cet épisode: Arriver en Chine en 1994 Démarrer Adidas en Chine: un head hunter n’aurait même pas lu mon CV La Chine demande resistance et ténacité A l’époque 1 paire d’Adidas = 1 mois de salaire Le consommateur chinois avait peu de moyens mais voulait les meilleurs produits…
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