Executive Vice President and Global Chief Marketing Officer & New Business Ventures, McDonald's
Verified interview transcripts, podcast appearances, and direct quotes from Morgan Flatley, Executive Vice President and Global Chief Marketing Officer & New Business Ventures at McDonald's. AI-verified speaker identity with full-text searchable transcripts.
Morgan Flatley, Global Chief Marketing Officer & Head of New Business Ventures at McDonald's, talks to us about 2023: lifting and shifting creativity & innovation, Grimace, raise your arches and the role of great marketing in driving business results. Visit globalmarketeroftheyear.com and vote for your Global Marketer of the Year.
As Chief Marketing & Digital Customer Experience Officer for one of the most storied advertisers of all time, Morgan Flatley will discuss how she thinks about telling the McDonald’s story across channels and why OOH is a key part of that mix.
Morgan Flatley, CMO of both the Gatorade and Propel brands, talks with Prophet Partner Eloy Trevino about achieving and maintaining healthy growth for the PepsiCo-owned brands through the brand's "Sweat it to Get it" campaign. Gatorade was an early adopter in digital transformation. One of their big moves was building Mission Control, a social media command center, and really investing social media. The command center is a physical space, which brings awareness to the team and to the investment and resources Gatorade's putting into the digital space. "We are spending a lot of time in real ti…
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