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Lara Balazs

Executive Vice President, Chief Marketing Officer & GM of Strategic Partner Group, Intuit

Verified interview transcripts, podcast appearances, and direct quotes from Lara Balazs, Executive Vice President, Chief Marketing Officer & GM of Strategic Partner Group at Intuit. AI-verified speaker identity with full-text searchable transcripts.

Recent appearances

  • Marketing Vanguard at Cannes: AI Is Moving From Fear to Confidence ft. Lara Balazs of Adobe

    August 04, 2026 · 📺 ADWEEK

    The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Lara Balazs, Chief Marketing Officer and EVP of Global Marketing at Adobe. In this episode, Lara breaks down why enterprise AI adoption is shifting toward tangible workflow wins. She highlights how heavyweights like the NFL, Disney and L’Oréal deploy Adobe Firefly to automate manual asset scaling while protecting proprietary IP. Learn why human empathy, brand trust and strategic judgment remain irreplaceable in the age of generative AI. Lara Balazs is Chief Marketing Officer and Executive Vice President, Global…

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  • On Orchestrating Value Creation, with Adobe's Lara Balazs

    June 09, 2026 · 📺 Create or Destroy: Reimagining Marketing

    This week, one of the central ideas of Create or Destroy gets flipped: namely, that product is marketing. Every single product decision is ultimately a marketing decision, and it either contributes to value creation or value destruction. Lara Balazs, the Chief Marketing Officer and EVP of Global Marketing at Adobe, agrees with that thesis, but says that we need to think of marketing as product too. And like a physical or digital product, you have to "ship" your stories and narratives to create true meaning and relevance with your customers. Lara speaks from a heralded track record of driving…

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  • Intuit’s Lara Balazs on Brand Power, Authenticity & Women in Leadership

    June 07, 2026 · 📺 Matt Britton

    How does Intuit use brand power, authenticity, and customer obsession to build trust across products like TurboTax, QuickBooks, Credit Karma, and Mailchimp? In this episode of The Speed of Culture Podcast, Matt Britton sits down with Lara Balazs, Chief Marketing Officer at Intuit, to discuss brand building, business authenticity, full-funnel marketing, fintech, AI, mentorship, women in leadership, and how Intuit is helping power prosperity around the world. Lara shares how her early interest in sociology and human behavior led her into marketing, and how roles at Gap, Nike, Visa, Amazon, and…

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  • Adobe’s CMO on Brand Reinvention, AI, and the Golden Age of Creativity

    March 04, 2026 · 📺 The CMO Podcast

    Adobe's CMO Lara Balazs reveals how the world's biggest creative software company is navigating the AI revolution — and why she believes we're entering a golden age of creativity. Subscribe for weekly conversations with the world's top CMOs. In this episode of The CMO Podcast, host Jim Stengel sits down with Lara Balazs, EVP and Chief Marketing Officer of Adobe, for a wide-ranging conversation on brand reinvention, leading through AI disruption, and why the fundamentals of great marketing haven't changed — even as everything around them has. WHAT YOU'LL LEARN ✅ Why Adobe's CMO calls AI a…

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  • Lara Balazs, EVP, CMO, and GM of Strategic Partner Group at Intuit Shares Tips to Stay Innovative

    August 08, 2023 · 📺 Marketers That Matter

    In this interview, Lara Hood Balazs, EVP, CMO, and GM of Strategic Partner Group at Intuit, discusses how she is balancing motivation, innovation, and uncertainty. She shares tips on how marketers can leverage opportunities to stay motivated and inspired by getting outside of their teams and do things that fill them up. You can listen or read more from Lara in the recap of the MTM Forum, where she and Dara Treseder, CMO at Autodesk; Taj Alavi, VP, Global Head of Marketing at Spotify; and Nick Drake, VP of Marketing at Google dive deep on this topic. https://www.marketersthatmatter.com/a...

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  • Fireside Chat with Intuit

    July 11, 2023 · 📺 Brand Innovators

    Enjoy this inspiring #BILivecast from our Beach Stage in Cannes featuring these powerful brand leaders: Lara Balazs, Chief Marketing Officer, Intuit Moderator: Michael Scott, Head of Brand Sales, North America, Samsung Ads LIKE, COMMENT, SUBSCRIBE & SHARE! 🗓 Browse our upcoming livecasts & events: https://www.brand-innovators.com/live... 🏆 Check out our CMO of the Week & other brand marketing news: https://www.brand-innovators.com/news 🤝 Stay Connected with Brand Innovators: LinkedIn:   / brand-innovators-llc   Instagram:   / brandinnovators   Twitter:   / brandinnovators   Faceb…

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  • Corporate Responsibility - Lara Balazs

    October 20, 2022 · 📺 Intuit

    Hi everyone, I'm Lara Balazs and I'm Intuit's chief marketing officer and general manager of our strategic partner group. As part of ...

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  • Kickoff Summit: C-Suite & Marketing Leadership: Intuit & Cadent Featured Fireside Chat

    January 12, 2022 · 📺 Brand Innovators

    Enjoy this fireside chat from Brand Innovators Kickoff Summit: C-Suite & Marketing Leadership #BILivecast, featuring: Lara Balazs, Chief Marketing Officer, Intuit Moderator: Rick Beispel, SVP of Sales, Cadent LIKE, COMMENT, SUBSCRIBE & SHARE! 🗓 Browse our upcoming livecasts: https://www.brand-innovators.com/live... 🏆 Check out our CMO of the Week & other brand marketing news: https://www.brand-innovators.com/news 🤝 Stay Connected with Brand Innovators: LinkedIn:   / bran.  . TikTok:   / brand_innovators   Twitter:   / brandinnovators   Instagram:   / brandinnova.  . #BrandInn…

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  • Intuit Investor Day 2020 - Complete Broadcast

    September 28, 2020 · 📺 Intuit

    Chapters: 0:00 Welcome - Kim Watkins, VP Investor Relations 3:01 Evolution to an AI-Driven Expert Platform - Sasan Goodarzi, Chief Executive Officer 28:35 Platform Immersion Experience - Kim Watkins, VP, Investor Relations 30:46 Big Bet 1: Revolutionize Speed To Benefit - Marianna Tessel, EVP & Chief Technology Officer with Alex Balazs, Chief Architect & SVP of Data Engineering 41:47 Big Bet 2: Connect People To Experts - Mark Notarainni, EVP & Chief Customer Success Officer with Cassie Divine, SVP of QuickBooks Online Platfo…

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  • Intuit Investor Day 2020 - Lara Balazs

    September 23, 2020 · 📺 Intuit

    - Hi, everyone, I'm Lara Balazs, and I'm Intuit's chief marketing officer and general manager of our strategic partner group. As part ...

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  • Convergence: Growing global through marketing innovation in the digital and mobile space

    October 08, 2015 · 📺 VentureBeat

    Speaker: Lara Balazs (Visa) Moderator: Tamara McCleary (TamaraMcCleary.com) Global digital and mobile payments leader and pioneer, Visa, transforms customer relationships with innovative product development and culturally-relevant content marketing strategies. Lara Balazs, Head of North America Marketing for Visa, shares what's working, where the opportunity is, and how millennials are teaching us to use what's already in our hands, our phones. Join Tamara McCleary, Organizational Culture and Business Relationship Expert, and Lara Balazs as they explore exciting new ways to connect with custom…

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