Mike Burkland7:16
Absolutely, Oliver. We took a strategy very early on, four-plus years ago, when it comes to AI strategy. And our strategy is very simple: we are engine-agnostic. In other words, we're leveraging whatever latest and greatest LLM OpenAI or Google or others come out with. We plug those engines into our platform. Think of us as the entire aircraft powered by an engine that might be the best latest and greatest LLM. We're not trying to build LLMs. We're leaving that up to the hyperscalers, and quite frankly, they're in a massive race to be the leaders in that. And we'll leverage their innovation on the engine. But what we are doing is coming out with products like what we just announced, GeniStudio, which is essentially a part of our platform that allows you to combine the best-in-class engine, whether that's again whatever LLM or even a small language model or a custom model, with contextual data. That's contextual data about the enterprise, the brand that we're selling our software to, and all of its products and solutions. But it's also contextual data about the end consumer in real time. And when we're able to combine the best engine with the right contextual data in real time, that delivers a personalized customer experience. And that's, in the end of the day, what all these large brands are trying to deliver to you and I as consumers every day: a personalized, effortless, seamless interaction. And that's just hard to deliver on these legacy platforms. And we're out ahead of the pack in terms of being able to help these large brands do it. That's why they choose Five9.