Back
Rob Amezcua
Chief Revenue Officer, Forescout Technologies, Inc.

In-Depth Cybersecurity Talk with Rob Amezcua and Craig Weimer in the Cybertruck

🎥 May 07, 2024 📺 Cyber Go-To-Market Talk ⏱ 13m 👁 153 views
Join us as we take a ride in the Cybertruck with Rob Amezcua and Craig Weimer from Forescout. We discuss a range of topics from cybersecurity conferences to pop culture. First impressions of the Cybertruck from our guests. Recollections of early RSA conferences and how they've evolved. Discussion on Palo Alto's cybersecurity platform initiative. Comparison of the Cybertruck's value versus traditional sales methods. Predictions about Taylor Swift and Travis Kelsey's relationship. Connect with Rob and Craig: Rob Amezcua on LinkedIn   / robamezcua   Craig Weimer on LinkedIn   / craigweimer...
Watch on YouTube
Transcript (35 segments)
I
Interviewer0:06
Hello world. All right, so we are back in the Cyber truck with Cyber CR in the Cyber truck. We have two joining us right now: we have Robert Mesa, who is the SVP Global Sales at Forescout, and Craig Wymer, who is the Head of America Sales at Forescout as well. Welcome, gentlemen.
R
Rob Amezcua0:31
Thanks for having us.
I
Interviewer0:31
Is this your first time in a Cyber truck? What's your first impressions?
R
Rob Amezcua0:40
I like all the attention we're getting. I don't normally get this kind of attention. People are staring at us, taking our photo, pointing and nudging and the whole thing. Yeah, I feel like the belle of the ball right now.
I
Interviewer0:55
So, Robert, you've been in cybersecurity for a long time. Tell me about your first ever RSA conference that you remember.
R
Rob Amezcua1:03
Oh boy, you don't want to know those stories. But man, it was a long time ago indeed. I will tell you, San Francisco was a much cleaner place. I remember coming here, and I'd go back and get a little trolley to take back to my children, who were much younger at the time. I'd even maybe take my wife a souvenir, and we'd make plans to come back out and spend a weekend here. It's just a different place these days, a very different place. The RSA conference is still a thriving metropolis of cyber family, so that's always good to see.
I
Interviewer1:35
Yeah, it keeps on going and going, it's like the Energizer bunny. Even the surrounding environment can't put an end to it. Rob, about you? Craig, when was your first ever?
C
Craig Wymer1:43
Gosh, a lot of what Rob said. But I think it goes back to the early days of Blue Coat, when we were also thriving and making plans to do a lot of other things before and after. But again, it's great to see so many different people and partners out here now. It's definitely made a comeback post-COVID, and it's great to see. So happy to be here and working with so many great people.
I
Interviewer2:15
And this is your first one where you go for a drive with someone at an RSA conference, so it's good to be different, right? Yeah, let me ask you though: this Cyber truck has 175 miles left in the charge. What's going to last longer, my Cyber truck or the SDR function?
R
Rob Amezcua2:35
Oh man, that's a great question. I'm betting on the Cyber truck. [Laughter]
I
Interviewer2:49
Okay, so big topic today: Wiz announced their billion-dollar round, a $12 billion valuation. If you look out five years, who is going to have the higher valuation, Palo Alto or Wiz?
R
Rob Amezcua3:12
Wow, man, you thought late in the day you get the easy questions, right? I think Craig should have to answer that question. I mean, it's funny that you asked, though. I was talking to somebody this morning, and I believe in finite math, being able to draw straight lines between things and numbers adding up, and for good reason all that stuff. I'd be curious for somebody to explain what the difference between a market cap and a valuation is, because market cap seems to be like a straight line correlation of real value. Valuations, I still haven't been able to really derive what makes them up. But I like the math if you're on the good side of it, that's for sure.
I
Interviewer3:53
For sure. Yeah, it creates a lot of buzz and excitement around this industry, talking about a bunch of valuation type stuff. But my money's on Palo Alto. They've been able to stand the test of time. They've somehow made the firewall a platform and surrounded it with all kinds of things. I think they probably win in the end. Are you trying to partner with Palo Alto?
R
Rob Amezcua3:53
Yes we are. Size matters.
I
Interviewer4:15
Speaking of the platform, let's play Fizzle or Sizzle. So is this thing going to fizzle or is this thing going to sizzle? And my first question for you is: Palo Alto's desire to be the cybersecurity platform out there, is that a fizzle or a sizzle the next few years?
R
Rob Amezcua4:38
Man, do I just have to pick the word fizzle or sizzle? I think fizzle. Why? Go with your gut. Come on, I don't think people... I mean, look, I like the idea of platform for sure. I think people are buying those sorts of ways. But like you and I have actually experienced at platform companies, over time, if you're going to buy into platform number one, you feel held captive. Number two, you feel leveraged. Number three, eventually you have to settle for good is good enough. And I don't think buyers by design are ready to do those three things long term. Near term you might get them, long term I think it fizzles. And when we were at McAfee, that's what we were trying to do. We had the whole platform around ePO, we had an Innovation Alliance that went with it, we were building the DXL, and yet it didn't seem to get a whole lot of traction. That was my impression. Would you agree with that? And if so, what do you think the problem was?
I
Interviewer5:45
Well, I think there's two things I would say with respect to that. I think ePO was a little bit different. ePO was very self-serving to McAfee at the time, but it was also very value-add to our customers and it was actually value to the ecosystem. ePO actually made a lot of those connected frameworks and that connected ecosystem of tools better as a result of being better managed, better orchestrated, better automated, and all that kind of stuff. I don't see anything inside the center of other people's platforms making anybody else better. There's way too self-serving. That's an interesting point, because there were 12 companies in the SIA, right? This Security Innovation Alliance we called it. Probably 30 or 40 of them were truly well integrated. And to your point, they had their own management tools, but they just perhaps weren't that good, or they didn't have the deployment or the scale. And what ePO gave them was actually a good thing to go and make themselves be more valuable for their prospects. That's right. And what it gave McAfee was a hot bed of companies to acquire, because they already did the work to integrate with ePO. It was a farm league for technology. Yeah, it's fantastic. And the customers that were using those disparate tools got value out of the integration. It made that disparate tool better, it made that disparate tool connected, it allowed data sharing, console integration, data integration, all those different things that they seek and desire. It was a great framework, and it's stood a bit of the test of time. What's a bigger waste of money: the Cyber truck or a booth at Black Hat?
R
Rob Amezcua7:32
Definitely a booth at Black Hat. Look at this thing, this is not a waste of money. This is beautiful, this thing is amazing. And by the way, this guy's staring at us again, so it's good. Yeah, that's a little bit different than other people staring at us. Yeah, that guy, take off. Is this thing actually bulletproof? Do we know that for sure? Can I carjack that thing? I think that's what he's asking. Yeah, he's got a lot of pipes on that truck. Just getting dicey.
I
Interviewer8:02
And what's a bigger waste of time: driving around San Francisco in a Cyber truck in the terrible traffic, or reading the sales advice on LinkedIn?
R
Rob Amezcua8:13
Well, given that I give some sales advice, I was going to say that is a very trick question, my friend, because I do read your sales advice. But I will tell you one of the things I appreciate the most about what you do on LinkedIn is your commentary is spot on. I love it when you comment on other people's sales advice and actually call a spade a spade. That car is being driven by nobody. Yeah, you thought this was freaky. Oh, there is somebody in the back seat. Wait, wait, this is good. But I think that's like Uber, though. Yeah, the guy being driven by a driverless vehicle is taking a picture of us in the Cyber truck. Look at that. That is fantastic. Let me just pose for a second. This is meta as a guy. What is going on? What is happening to us right now? Did we smoke some weed or something? This is crazy. Sorry, I don't even remember what your question was, but that was fantastic.
I
Interviewer9:10
You're just complimenting me on my commentary. I was your commentary? We should go back to that and give that as proper. In the time frame that we have, we should. Your commentary is great and it's so appropriate and spot on. I love that you just call a spade a spade. I love it.
R
Rob Amezcua9:23
It's fun. I enjoy it. I do like telling a few stories on LinkedIn, but people seem to have this impression of a lot of crap out there. I don't know if you see that as well or not.
I
Interviewer9:31
Yeah, there's a lot of crap out there. A lot of noise, not a lot of signal. A lot of grandstanding. It's become a little bit of a Facebook for business. It has. Craig, let me ask you a question: what's a bigger waste of money, this Cyber truck or traditional sales training?
C
Craig Wymer9:57
Oh my gosh. Good, give him a good one. Yeah, I mean, well, traditional sales training I think is the core foundation for all of us, right? That kind of got us to where we are today. Would you be here without it? Andrew, no. Okay, so I'll go with Cyber truck on that one, because sales training has paid a lot of bills for me. How's that?
I
Interviewer10:22
I like that a lot. Big fan of sales training, obviously. Is that the first vote for the Cyber truck? I think it is. You think so? Yeah, I think you're right. What other questions do we have for you guys that are important for today? Would you rather... here's a question for you. Think about planning. You guys must be planning. Think about this year, success of this year and all the rest of it. Would you rather hire more people at less cost and quality to get coverage, or would you rather hire fewer people at higher cost to get focus and quality? That's another good Craig question.
C
Craig Wymer11:06
You know, I've done both. I think in today's environment, I'd have to go for the quality and let the business build a scalable organization that you can have confidence in, that'll stand the test of time. I think that's the responsible way to do it, and work with the proper community to generate demand to scale as that demand comes forward. How's that?
I
Interviewer11:39
Your background is enterprise sales, FRG, right? So that's a more natural answer for you for that question. Yeah, I think I'd love to... Rob, to you.
R
Rob Amezcua11:50
Yeah, look, good people are... you know, it's kind of like in athletics, speed kills. You always go get speed because you can't coach it. Good people in an organization are a lot like that. You just need good people. I think sometimes you just got to go get high quality ones and you got to pay a bit of a price, but at the end of the day you're going to get to a good result. I just don't think you can skimp on that. You can skimp on a lot of things, people aren't one of them.
I
Interviewer12:27
Yeah, yeah, all right. Well, the most important question of today is my last question for you guys. And that is: do you think that Taylor Swift and Travis Kelce will make it through the postseason?
R
Rob Amezcua12:41
I sure hope so, because good Lord, the NFL wouldn't have a fan base anymore without it.
C
Craig Wymer12:47
I say no, because I think she's going to need another album next year, so that'll give her some breakup songs.
I
Interviewer12:55
Oh, oh, Craig with a hot sports opinion today. He's thinking that she's going to use Travis Kelce for a breakup album. I don't know, is that what you just said? Like, can we just closet Swifty? Is that what you're telling me?
C
Craig Wymer13:08
Yeah, one concert when my daughter was about 12. So you and T think I'm... I don't think I'm in the club.
I
Interviewer13:17
Oh, you wore the bracelets though, right? Let's see your socks, let's see your socks. Taylor Swift and Justin Bieber? You're a Belieber as well? A Belieber? Oh wow, a Belieber. Well, listen, Rob and Craig, this has been a lot of fun. Hope you guys have a really good, productive RSA this year and for the rest of 2024 as well. Tons of fun. Man, thanks for the opportunity.
R
Rob Amezcua13:41
Yeah, thanks for the ride and thanks for making us feel like celebrities today.