Matthias Zieschang14:42
We have massively changed controlling, also due to Corona. One reason was that the controllers had to lead by example in terms of headcount reduction. In the controlling areas, we reduced staff by slightly over 50%. That was only possible through total centralization of the controlling function. Previously, we were relatively decentralized with independent controlling units in the business areas. We centralized everything. Point one. Point two: We relieved controlling of its basic task. Controlling often comes from the tradition of having a reporting function. We said: No more reporting in that sense. The numbers come from accounting, from the machine, from SAP. So accounting produces the numbers; they no longer go through controlling. Instead, the controller is there to steer in terms of translation, not to report. Steering means, on the one hand, steering the profit figures—going into individual expense items, questioning them—and secondly, even more importantly, steering liquidity and cash. So a move away from primary profit steering of the past to a strong focus on pure cash metrics. And even to the philosophy: In the past, there was a budget, and if there was a budget, you could spend it. Today, we say: Even if a department has a budget, it may not spend it if the circumstances are not plausible or sensible. So the controller makes himself unpopular by checking every supposed expense and saying, even though the business area still has a budget, it cannot spend it because, from the controlling perspective, after intensive discussion, the whole matter is not comprehensible. So it's a pure steering function, no reporting. That comes exclusively from accounting. That was the lever to be able to reduce staff by over 50%. And this concentration on this new core function is actually a key moment. I recently discussed this with many other CFOs, and it's a trend I hear from other companies: controlling, against the background of recessive tendencies, is focusing more and more on cash orientation and away from the famous number crunching and explaining reconciliation bridges for profit figures. I think that's a very important trend that you hear in many places. And another trend that you also hear in many places is that people say: Budget planning, planning is important as an annual plan, but in principle we need something completely different. We need continuous steering from controlling. And when we talk about continuous steering, we are talking about forecasting, about automation of forecasting, because a forecast of a certain quality will not come from doing planning 12 times a year or simply taking the actual and adding the plan for the rest of the year.