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Håkan Samuelsson
President and Chief Executive Officer, Volvo Cars

Volvo Cars CEO: This company's future comes down to electrification

📅 Feb 05, 2026 CNBC International Live 8 MIN 13 SEGMENTS · 2 SPEAKERS
Volvo Cars CEO Håkan Samuelsson tells CNBC that the automaker's long‑term future depends on fully electrifying its lineup, ...

Questions asked in this interview

5
  1. 1:54Is the underlying demand for cars, is it there or will it get worse before it gets better?
  2. 3:08And those hybrid cars, they've been all the rage and they're selling pretty well. Is that the future?
  3. 4:33Can you give us any updates on those plans to break into the all-important US market?
  4. 5:39And are you looking to expand production in the US?
  5. 6:50What is the key to unlocking the future for a company that you've invested in so much?
Interviewer 0:00 ↗
Volvo Cars missed on revenue expectations in the fourth quarter, coming in at just over 94 billion Swedish kronor amid the impact of tariffs and currency strength, down nearly 20 billion on the year. I'm glad we've got with us Håkan Samuelsson, the CEO of Volvo Cars. Always a pleasure speaking with you. Talk to us about the different challenges you're seeing impacting your markets.
Håkan Samuelsson 0:26 ↗
Good morning. Yeah, first I think we have a very challenging market, especially in China, very tough competition. All our European colleagues have the same problem, and we also had some incentives on the market for EV cars that have been discontinued in the US and also in China. So I mean, very challenging external environment. I would say that is really the explanation for the revenue figures. But internally we have had very good work done with lowering our cost and securing a positive cash flow. So that I would highlight as the most important positive things that we have reached during the year. We set out to really be positive cash flow for 2025, which was a tough target, and we achieved that together with a good cost reduction program. It's positive. Altogether, of course, bottom line 3.5% EBIT margin is not where we want to be, but looking at all factors, I think it's a reasonable result, but a good base to continue from. But now we need to grow and then, of course, improve our profitability in 2026.
Interviewer 1:54 ↗
Håkan, absolutely. And that positive cash flow development, that's something you very much had your eyes on at the back end of last year. That's very encouraging. That said, you're a car company. Is the underlying demand for cars, is it there or will it get worse before it gets better?
Håkan Samuelsson 2:11 ↗
No, it's tough, but I mean, positive is really our sales growth in electric cars. I mean, the future of Volvo is really depending on that we can transform the company into an electric one. In the last year, the market has been nervous, is it happening or not? I think now you see a clear development in direction to electric cars, and I think we're very glad we are on that. So we have 44% of all our cars that were last year chargeable, but we have missed a car for the mid-size segment, which is the biggest one. So now with the introduction of the new EX60, we are really doubling our addressable market segment for electric cars. I mean, that is really the key for growth for Volvo. We are not trying to grow with conventional cars, because that will be a disaster from a profitability point of view.
Interviewer 3:08 ↗
A disaster from profitability point of view. That's a very strong line here. When you talk about going electric, obviously I guess we need to delineate between fully electric and plug-in hybrids. And those hybrid cars, they've been all the rage and they're selling pretty well. Is that the future?
Håkan Samuelsson 3:28 ↗
Yeah, I think it's mixed. But first, I don't want to avoid misunderstanding. I think if we are trying to grow with conventional cars, that will not work. That's why we need to grow with all electric cars. But as you know, everybody is not ready to be able to charge them today. And that's why I think we need the hybrids as a bridge. I'm quite sure the long-term solution is all electric cars. A really good car. There's only one problem: the range has been a bit limited and they are difficult to charge. And that's why we need a bridge solution with more long-range hybrids. So I think the US and China, I think we will see a rather big market for long-range hybrids, which we call the second-generation hybrids, and those we will have to really bridge into the future, which I'm sure will be all electric for Volvo. And then Volvo will be a bigger and more successful company. I mean, that is the main recipe for us to be more successful.

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Cite this transcript

APA, MLA, BibTeX
APA

Samuelsson, H. (2026, February 5). Volvo Cars CEO: This company's future comes down to electrification [Interview transcript]. CNBC International Live. CEOInterviews.AI. https://ceointerviews.ai/interview/1014422/

MLA

Håkan Samuelsson. "Volvo Cars CEO: This company's future comes down to electrification." CNBC International Live, 5 Feb. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1014422/.

BibTeX
@misc{samuelsson2026_1014422,
  author       = {Håkan Samuelsson},
  title        = {Volvo Cars CEO: This company's future comes down to electrification},
  howpublished = {Interview transcript, CNBC International Live. CEOInterviews.AI},
  year         = {2026},
  month        = {feb},
  url          = {https://ceointerviews.ai/interview/1014422/},
  note         = {Speaker-attributed transcript with timestamps}
}