About Adalbert Lechner
In a 2013 interview, Adalbert Lechner discussed the Lindt DIVA Fotoshoot campaign. He stated that the company introduced a new product and observed that it generated strong emotions among consumers and employees. Lechner described the campaign as a call for consumers to submit applications online if they identified with the concept of being a "Diva." He noted that the company received a high volume of applications and was surprised by their quality.
Lechner said that the campaign aimed to feature "the modern woman as she is today," rather than celebrities. He described the selected winners as "everyday divas," including a 39-year-old mother of four and a 90-year-old former opera singer. Lechner commented that women facing daily pressures should "feel like a real diva." He also mentioned that he personally tastes all new recipes and consumes at least 100 grams of chocolate daily, stating that he has never tired of it.
Source: AI-verified profile updated from Adalbert Lechner's recent appearances.
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Transcript (3 segments)
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Adalbert Lechner0:23
We introduced a new product, Lindt Diva, and it triggered incredible emotions among consumers and employees. We discovered so many divas among our Lindt users. We called for applications online, asking women who feel like a diva to apply. We received over 450 applications with amazing quality. We selected Kirsten, a 39-year-old mother of four who radiates inner beauty. We also chose Katharina as the Lindt Junior Diva 2013 and a 90-year-old opera singer as the Lindt Diva Grand Dame 2013. The campaign celebrates modern women who balance family and career but still enjoy life. We developed truffles with champagne rosé, gold dusted, in elegant packaging. It's about feeling like a diva in everyday life.
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Interviewer4:55
I'm curious, you've been with the company for over 20 years, how much chocolate can you handle?
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Adalbert Lechner5:04
I personally taste all new recipes. I eat at least 100 grams every day and enjoy every piece. I've never gotten tired of it. Our Lindt Diva at 90 shows that beauty is not a question of age, and chocolate is a pleasure that lasts. It's like a fountain of youth. Let's start on the chocolate, we have enough here.
