Adalbert Lechner

Group CEO, Chocoladefabriken Lindt Sprüngli

Search every verified Adalbert Lechner interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a 2013 interview, Adalbert Lechner discussed the Lindt DIVA Fotoshoot campaign. He stated that the company introduced a new product and observed that it generated strong emotions among consumers and employees. Lechner described the campaign as a call for consumers to submit applications online if they identified with the concept of being a "Diva." He noted that the company received a high volume of applications and was surprised by their quality. Lechner said that the campaign aimed to feature "the modern woman as she is today," rather than celebrities. He described the selected winners as "everyday divas," including a 39-year-old mother of four and a 90-year-old former opera singer. Lechner commented that women facing daily pressures should "feel like a real diva." He also mentioned that he personally tastes all new recipes and consumes at least 100 grams of chocolate daily, stating that he has never tired of it.