Anna Wintour: Los latinos están formando parte de un momento creativo e importante

I believe that Vogue is a very inclusive and diverse platform that we celebrate people from all over the world with different cultures, different beliefs. I would say that they are part of an incredibly important creative time.

Thank you for having me. We're really excited to start the second season of Vogue on which is the first Vogue podcast in Spanish. So we will start right away.

Well obviously so much has changed. I think it's closer to 35 years that I've been with Vogue, not 25. And obviously the world of media has undergone a vast transformation. When I first started, we were only concentrated on print. I think we used to even take the afternoon off and go to the beach sometimes because we just, you know, wasn't that crazy busy the way it is today. And now we look at everything across all of our platforms. And we look at it not only locally, but we look at it globally. So we create podcasts like we're doing this morning. We create video, we look at social, we look at events, we look at digital, we look at our philanthropic efforts. Obviously, print remains a very important part of what we do, but we have an e-commerce business. It's very healthy and growing. So, I think what one has to always remember about the world that we work in is that it's constantly evolving. And those that are resistant to change and don't embrace change are the ones that tend to get left behind. And it's always extraordinary to me how people don't embrace it because to me it's one of the wonderful things about being in this amazing job that I have is that one does have the opportunity constantly to be looking at things differently.

Well, I think it's if you're looking for leaders in whatever area, it's very important to work with people that you like and that you're pleased to see when they walk into your office. people that are decisive, that have a very clear understanding of what their local territory or their market needs, requires, are interested in, but also understand the importance of thinking globally as well. I think I look for people that are courageous and fearless and have a sense of humor and understand what it is and how wonderful it is to be part of the Vogue community.

Well, I think working for Vogue is the pinnacle if you're a photographer or you're a stylist or I choose to think it's the pinnacle. And what's important to remember when you're embarking on a relationship with a new creative is that it doesn't happen overnight. And I think it's very helpful to start with that point of view and explain to whoever it is that you might be thinking about building an ongoing partnership with is that it takes time and that Vogue has to learn their point of view and their creative way of working and they have to learn what ours is and that doesn't develop overnight. It can take months, years, and there's a certain point when things click. And I always remember Carl talking to me about how important it was to be patient. Not that he was a very patient person, but he worked with Alan Verheimr so closely over so many years. And I think the balance that the two of them had is one that we should all look at and admire because Carl would always push and want to move things forward. And Alan always had a very and Bruno Pavleski always had a very steady hand and didn't panic or expect things to go too fast or too rapidly. They understood it was you were in it for the long haul. And that is how you develop an ongoing creative relationship.

Well, I think once we embarked on the global expansion of Vogue where we weren't working in silos and being I hope collegial but staying sort of focused on our own territories, I think we have had the ability to open up not only the pages but the videos and events to a global community. So, I think we're talking about the influence of Latino musicians like Bad Money, whom I think we both worked with and many of and truly admire. That would be one example. or Freda Escobar who's working on the expansion at the Metropolitan Museum which is going to take probably another decade but she's the architect behind the new modern wing or or other Spanish designers in the past Carolina and Oscar obviously rooted in where they came from but also at the same time embracing what New York was when they were working in the city. So I think what's amazing about being part of a global community is those of you in Latin America or those of you in Japan or editors working in the United Kingdom, they all have the ability to make all the global vogues know about a talent that they're very excited about and we can all share in putting that talent on a global platform. So it's very different than it used to be. I think you know everywhere we look the makeup of a country is changing and I think we all believe in a very diverse and inclusive world and a diverse and inclusive creative culture that we all should share with each other.

Well any I mean it's a global newsroom. It's a global network and we have the ability to shine a light on whatever creative field somebody might be in with millions and you know hundreds of millions of our audiences. I mean I think something like the Met or Vogue world is a perfect both of perfect examples of how Vogue has changed in its approach to content. When we first started working with the Met, it was very much focused on the audiences and guests from the United States, maybe a little bit from from the UK. But as we've all started to work over the past several years much more closely together, we all try and understand what guests, what point of view might be interesting to different markets and made sure that they're part of the night and that way we can increase our global footprint, global audience and global awareness. And it's obviously important for Vogues around the world, but I think it's also wonderful for creative talent and others that come to the event or a part of the event.