CEOInterviews.AI
Start App
Éric Martel
President and Chief Executive Officer, Bombardier Inc.

Éric Martel - February 9, 2023

📅 Apr 29, 2025 Canadian Club Toronto 54 MIN 21 VIEWS 34 SEGMENTS · 5 SPEAKERS
President and CEO, Bombardier "Bombardier: Driving Canadian Ingenuity and Defending our Borders"

Questions asked in this interview

7
  1. 28:04How have things changed for you over the last year?
  2. 30:07How do you plan strategically for the company to continue to look like it looked this year for the next 20 years?
  3. 33:54So can you talk to us a little bit about where Bombardier fits in the national economic picture of Canada?
  4. 37:26How does it reduce the footprint?
  5. 46:10This one is how do we continue to build trust in Canadian designed and built technology?
  6. 47:59So how are you going to translate that not only to government leaders but to the average Canadian?
  7. 50:28What has been your greatest lesson as a leader of a major company that you would impart with people here today?
Narrator 1:06 ↗
Here at the Canadian Club, we have always been a forum for public figures, thought leaders, and decision makers to share their ideas and inform the most relevant and compelling conversations of our time. We are dedicated to encouraging debate on the issues that matter to this city, this province, and this country. The Canadian Club is one of the most important podiums anywhere in the world that a Canadian can speak to, tell Canadians what it is that they think, develop those thoughts. And so I want to thank you for that very, very much.
Please join me in thanking our esteemed panelists today.
Through our programs and events, including our youth and young leaders programs, our diversity partnerships, our joint events, and our media and social media opportunities, we offer you access to dynamic, political, social, and business figures from abroad and right here at home.
The platform from which the eloquence of Canada has flowed all of that time. Whether it be business, education, politics, sports, arts, and culture. If someone wants to say something to Canadians about this country and about the future of this country, this is the venue you choose.
Joseph Lowe 2:30 ↗
Good afternoon, Canadian Club members and guests. I'm delighted that you have been able to join us in person today and partake in lunch, connecting with old friends and making some new ones as well. This is really one of the things that makes an event like this, the Canadian Club, special: the opportunity to create fellowship and connection in business and beyond. My name is Joseph Lowe, president of Canadian Club Toronto, and I am thrilled to be your host live and in person at the Royal York today. Special appreciation to those of you who are joining us online. Thanks to Vanvulenberg Communications and LiveMeeting.ca, our AV partners. We're very pleased to be able to offer this digital option to you for all of our events. We're also deeply appreciative of the generous events sponsorship provided today by our partners at TD. And thank you to our season sponsor, the Canadian Bankers Association for its continued support through our entire 125th season.
I'd like to also acknowledge and thank Canada's Forest Trust and ESG company planting smart forests to take action on climate change. Our partnership with Canada's Forest Trust is reducing the carbon footprint of our entire season of Canadian Club Toronto events.
I'm also pleased today to be hosting students from the Toronto Metropolitan University's aerospace engineering program. Welcome. I'd like you all to stand please and be acknowledged. Eric, I'm sure you're paying attention. And these are going to be our leaders of the future for your incredible industry. Mr. Martel is here with us this afternoon just after his earnings call this morning and I am, for one, very excited to hear from him to discuss the report on the quarter and the year and perhaps field some questions with respect to the most important strategic imperatives that lie before Bombardier itself and how it sees the market of the global aerospace industry as well as the defense sectors moving forward. If you have any questions of your own, please do use the Q&A cards. Find them at your tables. We'll gather them up and get them to Mercedes Stevenson, our moderator. And if you're joining us online, you'll see the submit a question button on the right hand side of your screen. Submit your question there and we'll be sure to get your questions that way as well.
And now it's my pleasure to turn things over to Bob Dance from TD who will introduce our special guest today as well as our moderator.
Bob Durrence 5:34 ↗
All right. Thank you and welcome to the Canadian Club. It's great to see so many people here today and have people online as well. I think the last time I was here was when Eric spoke a little less than a year and a half ago to the same audience and it was one of the first openings of the Canadian Club as I recall for an in-person event. As mentioned, I'm Bob Durrence. I'm the chair of TD Securities. I'm here today to introduce Eric Martel who is the CEO of Bombardier as you all know. Eric has been a tremendously valued partner of TD Securities and we really appreciate that and appreciate all the work that we do with his team. Recognizing that this is the introduction and not the speech, I'll be brief because Eric has a long and distinguished career. So I could spend more time on that, but I think you'd rather hear from Eric directly about the topics of the day. He was at Bombardier from 2002 to 2015, had a very successful career there. People that I've spoken to who worked with Eric back in the day or who are still at Bombardier when he came back just speak to how well Eric got into the details and the operations and the building of the product and that built the groundwork for the success that Bombardier is experiencing now. He left briefly to go to Hydro Quebec for almost 5 years and had a very, very good career as the CEO of Hydro Quebec, which is obviously a large and growing part of the Quebec economy. Came back to run Bombardier. He's going to talk about what's happened there and what he expects will happen in the future. And really excited to hear that, Eric. And then I guess lastly, Eric is a very dedicated and committed leader. He offers his time to numerous volunteer opportunities. He's been actively involved in Santre of Greater Montreal for many years, served as co-chair of fundraising in 2019. He's also involved in the Montreal Mental Health University Institute Foundation and Robots First Quebec. He was named one of the five most influential people in Quebec by Elect. We're really looking forward to your talk, Eric. Welcome. Thanks for being here.
Éric Martel 8:50 ↗
So, good afternoon everybody. It is a real honor for me to be in front of you today at the club. I was here probably a year and a half ago and really today, I've been in the job almost three years now back at Bombardier. It's been quite a journey to be honest because I started April 6th, 2020. So I'm sure you all remember where you were probably sitting at home somewhere not in the office. But it's been quite a journey since then. And today I'm amazed how the team at Bombardier has been able to raise and totally transform where we were and what we became, but always keeping the essence of our culture, our ability to design amazing product, and that's what I want to share with you today, give you a bit of an update on where we are in that journey. So a lot of people say, are you still producing Ski-Doos? Another company produced Ski-Doos, we've sold it in 2003, but we also sold our train division. So today we also exited the commercial aircraft. When I say commercial aircraft, meaning airplanes delivered to airlines. So we don't produce airplanes to airlines. We are strictly focused in business aviation, private aviation. So we build private jets, and we build the Challenger and Global that are the two models we build. There are a few variations of those, but they are clearly today, if you go and travel the world, the most renowned jets are being designed and produced here in Canada, in Toronto and in Montreal, with a large supplier base. One very, very significant path of growth for us also has been our services. We have 5,000 airplanes between Challenger, Global, and the Legacy Learjet flying all around the world. Wherever you go and you land on an airport, there's the likelihood of having at least a Bombardier airplane, or many, is very strong. So we are shining and making Canada shine all around the world, having all these jets in service all around the globe. The other path, the path of service, is very important. It's becoming close to about 25% of our revenue. Last year we increased by a million square foot our service center in the world, and I'll come back to that a little bit later. But we also have one very significant leg now that is starting smaller. We've been around defense for a long time, but it was always a bit of an anecdote. The Americans call you and say, can you do this? We say yes we can with a Global, modify the platform, it becomes a surveillance communication piece of equipment for them, and we've been doing it a lot over the years with all our platforms. But today we decided to create a real business unit dedicated to defense within Bombardier, leveraging the capability of the platform that we have. And today, just to put a few numbers, we just announced our revenue at 6.9 billion, but if you translate into Canadian, we're a company of $9.3 billion Canadian. And our employees today, we have 15,900 people, and I'll talk about more also the supply base. This is just strictly Bombardier people. And I already mentioned the 5,000 airplanes. Clearly, in a business like aerospace, and I was just talking with Bob at lunch, there's not that many countries in the world, and we should be very proud that we can design, manufacture, and deliver airplanes. You can count them with just one hand probably. You're thinking about the US, Brazil, and France. That's pretty much it. Even this week, a very capable country like Japan has been working on an airplane, which was a regional jet, since 2007. The CEO of Mitsubishi came out this week and says, we stop everything. It just doesn't work. It's a very complicated and sophisticated technology journey to be able to design and build an airplane. And we know the capability the Japanese have. They're a very capable country, but they just dropped it. And we can do it here in Canada. So you look at the Global, the innovation has always been part of our DNA. We already today have the Global 7500 in service. We delivered about 130. The green aircraft is manufactured here in Toronto. This is the airplane today that goes in the business aviation faster, further than any other airplane that exists. And just to push the limit, we pushed it with the Global 8000. So last year we went to Geneva at the air show and we said, by the way, everybody loves we have the best airplane, the most performing airplane in the world today, but we're going to come out with the Global 8000 which pushes the limit again of technology. So we unveiled it in May. The airplane is going to be able to do 8,000 nautical miles. So you can sit on that airplane and fly for 17, 18 hours. That's a long flight. And the top speed, and I'll show you a little video after that which we're very proud of, the airplane will be certified at 0.94 Mach. In order to be able to certify the airplane at that speed, almost supersonic speed, we had to fly the airplane more than supersonic to certify the airplane. And proof of that is the next slide, which will be a little video showing the flight test we've done to fly the airplane supersonic.
So, one thing that I have to say is the last airplane, commercial airplane that flew supersonic was the Concorde. So that's the first airplane since the Concorde being able to fly supersonic. I don't know. I'm sorry. Okay, I got the slide back. So quickly, 15,900 people, 10,600 are here in Canada basically. So the majority of our people are based here. We have quite a bit of capability in the US, Mexico, but also worldwide to serve the different airplanes that we're flying out there to serve our customers. We are also making right now a major investment here in Toronto. As you know, we sold our Downsview facility, which had an airport and everything. We are moving our 2,000 people to the Pearson airport. So the airplane is coming together. Actually, we're going to be starting moving our people in in August, Septemberish next year. So we have an all orchestrated ballet here to be able to continue producing the airplane. And the team is working on it and it's going pretty well. So we're happy also because it's going to be a state-of-the-art building with 65% lower in terms of GHG emissions. Just a bit of a note on Bombardier's contribution to the Canadian economy. That study came out about a year ago now. So we contribute 5.7 billion annually to the Canadian GDP. That's quite significant. And we are creating, over and above the jobs I mentioned, of course with all our suppliers, about 33,000 jobs. And Bombardier's operations generate $2.7 billion in wages every year to the Canadian economy. One thing also worth mentioning is the Global 7500 program is $2 billion of GDP. And I just want to remind you, it's a very unique industry. The Canadian government has put about $250 million of borrowed money for a while, and we're reimbursing that money. But you get $2 billion for $250 million. It's a pretty good deal on a recurring basis year-over-year for the government. If you look at our journey also on the financial front, you look at our numbers in 2020, 5.6 billion business with 200 million of EBITDA. This morning, we've announced that our EBITDA has grown from 200 to 930 and 6.9 billion US of revenue. Thank you. And the biggest issue at Bombardier was our balance sheet. We had a huge debt. You can see here the net leverage if you look at the EBITDA and the net leverage that we had was at 40 something. So a pretty ridiculous number. But today we're down to 4.6, which is still not there. We still have work to do, but we have a great path. Actually, the 4.6 was pretty much the target we had for 2025. So we're for 2024. So we're ahead of plan. We've been able to reimburse that. Just last year we reimbursed a billion one with our own cash generated by the operation. So really the business is trending. And you can see here the guidance this morning we've talked about $7.6 billion of revenue US, a billion 125 of EBITDA, and again cash flow generation. And we'll see in terms of, we haven't guided on the net leverage, but our net leverage will continue to improve of course. This is a picture, a picture is worth a thousand words. You can see those are the maturities of debt we had when I started. So we had that in January 21, in May 21, in December 21. We've been able to face all of that with the restructuration using also our own cash. And today, our next maturity is in March 2025. So we are always trying to keep that runway just in case of unpredictability, and we are well on our way to be able to address that way ahead of when it will happen. So clearly, it's been, and we've been upgraded of course by Moody's and S&P a couple of times. So that's clearly showing that the plan is working and we've been on a successful journey here on the financial point of view. One thing that's important also, of course, we have an industry that has its own challenge in terms of emissions. And we have a plan. You can see here that transportation is about 13% of all emissions, and aerospace aviation alone 2%, and business aviation 0.4%. So people can say, oh, that's a small number, but still as an industry, we've committed to bring that 0.4% to neutral by 2050. And we do have a history as an industry of reducing. If you go back to the early 60s, we reduced our emissions by 50% since then, and we will continue. And it's all going to be about technology. And Bombardier is on that journey also because we do multiple things right now. The first one is we committed our company this year to only use sustainable aviation fuel. Sustainable aviation fuel right away reduces our emissions by 25%. And Bombardier is flying a lot. We fly our demos, we need to build airplanes, we need to go test flight the airplanes. We have 100 pilots just to give you a perspective of people all around the world to fly our airplanes. So this is going to be an impact right now of 25%. We have environmental product declarations. We are committed to reduce our emissions as a company by 25%. And we're well on our way to do that. But we do massive, massive investment right now in new technology and R&D. The majority of our R&D budget today, probably around 90%, goes to technology to reduce emissions. And one of these technologies is what we call the EcoJet. I have another small video for you guys. So you'll see a few videos today. But the EcoJet is really changing the shape of an airplane. It reduces friction, improving the aerodynamics. And just with that, we believe we're going to be reducing emissions by around 20% without doing anything else. And then there's other things we'll do about using different sustainable aviation fuel is one of them, but this is adding up. So just changing the shape, and I'll show you a quick video on what we call the EcoJet.
Okay. I just want to spend two minutes on this. The high demand in defense right now. I think we're all concerned about the geopolitical state and the situation right now in the world, and clearly it has created momentum in the last year since the invasion of Ukraine. People wanted to make sure that they have the right equipment to protect themselves and protect their country. So Bombardier has been around for a while as I said, but we created Bombardier Defense last year. There's plenty of opportunity. We have airplanes flying with the US Army for a long time. We have airplanes flying with Germany. We have the GlobalEye airplane, which is a modified Global, flying in Sweden and also flying in the UAE. So we've been quite successful. And the reality of what's happening here is the equipment you put on board to do surveillance and communication is becoming smaller and smaller, and people are saying, I don't need that big platform. Not to name anybody here today, Boeing or Airbus, I don't need that platform anymore. We can do it with a much smaller airplane. On top of it, it costs less to operate. It's more environmentally friendly because it produces less emissions. And by the way, our Global can usually do twice, if not more, the range that those airplanes can do. So we have airplanes that have been flying in the Middle East. They go for a 10, 12 hour mission, come back, refuel, and go back again. They fly like 5,000 hours a year. This is quite unbelievable. So we've been around, we know how to do it. And in Canada right now, I've been public a little bit with that, so I just want to so that you guys understand what's at stake here. Canada doesn't have like the US, multiple contracts every year coming up looking for replacement or increase. But there's one coming up. They're looking at replacing the Aurora CP-140, which is an airplane that can do of course all kinds of missions including defense. And there's an open bid process that is supposed to take place, and those airplanes will have to be replaced in 32, 33, 34. So plenty of time, we have kind of a decade to be prepared. So the only thing we're asking here as a Canadian company is we want to be part of the RFP. So that's very important for us. We have an industry here. A lot of other countries are encouraged and are buying our product. We just want to have, like we say, a shot at it. We're not asking to give us the contract, but we're asking for a fair competition. And I'm sure you've heard before Christmas there were rumors that they may just give a contract award to another company and not do an RFP. We believe with the installed base and I mentioned the 31,000 people, that we should be part of that process. And again, we're not asking for charity. We're asking to be part of the process. If we win, we win. If we lose, we lose. But at least we have a shot at it. And our airplane, we're pretty sure today, very convinced we can do it. We have some partners with us and we know exactly how to bring that airplane to operation to defend our border. Thank you. Thanks for your time.
Mercedes Stevenson 28:04 ↗
Thank you, Mercedes. My pleasure. Thank you. Well, congratulations. Thank you so much. Those are some pretty incredible results that you've had and I know people were very anxious to see how Bombardier is performing. Obviously a huge Canadian company. And I'd heard some speculation around Ottawa that you were doing well, but I think you probably blew a lot of that speculation out of the water and went far beyond it today. So I wanted to start by asking you what do you attribute this kind of success to? How have things changed for you over the last year?
Éric Martel 28:41 ↗
Over the last year. So I think we've been extremely disciplined. I always tell my team you need two things to be successful: a good strategy and a good execution. You need both. If you have only a good strategy you cannot execute it, you won't get anywhere. And if you don't have the right strategy you can work hard at implementing but you won't get anywhere also. So I think our team, and I have a team that has a lot of experience, they know that industry inside out. And we brought the talent that we needed to make sure we do better as an organization, more financial discipline with Bart that came on board as our CFO. And we've been executing that strategy that I was very convinced three years ago when we came out that it was going to help us to be successful. And of course the market has been helping. So that's probably, the market has helped us to accelerate the execution and be able to generate more cash flow, reimburse more debt, giving us a bit of breathing room. And today we've built, going from a year and a half to two years of backlog on every single platform. So it makes us much more predictable. Like this year we know pretty much every single airplane we're going to deliver and to who. So we don't have to go and try to sell these airplanes. So that's very helpful and makes us predictable.
Mercedes Stevenson 30:07 ↗
Can you talk to us a bit about the growth strategy ahead? Obviously you're in a financial position to grow. We have some young people here today who will be the future engineers in your company looking forward towards Canadian aerospace. There's a lot of talk about the labor force in the country right now, about the supply chain issues that you were addressing. How do you plan strategically for the company to continue to look like it looked this year for the next 20 years?
Éric Martel 30:34 ↗
So this is a very important question. When you look forward, clearly we're facing the challenge of supplier base. We have people, we are going to have a lot of people retiring in the next few years. So at the same time it's a challenge, but it's also creating opportunity to bring new talent in. We are deeply in the roots today of working in every single city we're in with the schools. We go back to the high school to bring kids to visit our facilities so that they get into the right program and they become a technician after and work for us. So this is important as an organization that you need to support the schooling system, bring the kids so that they understand that there's other things than being an engineer. You can be a technician also if you like that type of work, and those are well-paid jobs. So doing that is very important and we need to be proactive in doing it. Supplier, we had a lot of issues in the last year. I would say today, I said this morning, the issues are less, but some are more profound. So we still need to work at it. That's why I think this morning I said it, Bart and I, we were conservative in our guidance because there's a few things we need to sort out to deliver all the airplanes and potentially do better. That's why we guided greater than 138 airplanes. But the problems are there and they're real. So we need to sort them out. But when you look at the growth path, the manpower, having the right skilled labor force will be key. But the other aspect also is you need the money to be able to invest. This is a capital intensive business. When you develop a program you need to spend money, but it doesn't mean you always need to design a brand new airplane. I know the engineers love it, but sometimes you take like we did with the 8000, we went from 7500 and we're improving. We're spending a couple of hundred million dollars to do that, but it's the right thing to do and the company is in a position today because this morning we're sharing and we'll give more guidance at investor day for 2025 at the end of March. But we clearly see that this company right now, the way we perform, generates a lot of cash. We will be generating a lot of cash and we'll be in a good position. Then after, it's our discipline about what do we do with it. Cash allocation. I've been clear in the next two years that's going to continue to reduce our debt and we've done it and we continue to do it. And when we are at the same level, I think we're shooting for 2.2, 2.3 of net leverage ratio similar to our competitor, then we'll start to be happy and say okay we can probably reallocate our capital to do other things. But part of that would be growing, investing in product. And investing in product is not just, hey, you wake up one morning. It's what does the customer want, what is your competition doing, what are the technologies. There's no point today in going out developing a new airplane if you know that technology will be obsolete in 10 years. It doesn't make sense. When you do a program, you want to see it going for 25, 30 years if not more. So there's a lot of things, but we are very disciplined in our approach and it will continue to grow services quite significantly because this is a good business for us.
Mercedes Stevenson 33:54 ↗
I grew up in Alberta. So whenever I heard about your company, it was snowmobiles, something we were talking about, not supersonic civilian jets, which is pretty remarkable. I was having flashbacks to the Tom Cruise movie, the new Top Gun, which was hypersonic, not supersonic, but it's really remarkable that you're pushing the limits like that. And you really are a force in the Canadian economy, and you're here talking to an audience that is probably significantly Bay Street, Toronto. So can you talk to us a little bit about where Bombardier fits in the national economic picture of Canada? Not just from the money perspective, but from the strategic perspective where after being through a pandemic and the world that we are in now that you made reference to with the actions that China and Russia are taking and that desire to have trusted companies that we can rely on that are Canadian.
Éric Martel 34:51 ↗
That's a very important part. And we're so proud of being Canadian and representing our country everywhere. As I said, we have thousands of airplanes flying out there. So we're definitely proud of that, but at the same time, the jobs and the quality of jobs we're creating, some are designing and we need to transmit this knowledge to the next generation also. A lot of brilliant engineers will retire. So we want to make sure we bring students in and that they start learning and they do a program together. We've seen other countries missing it and totally be out of that business in one generation. Not to mention Russia was an example. They were able to produce pretty good airplanes in the 80s, but then they completely missed one generation and they can't today. So I think our presence is important, Mercedes, in a sense that we're the OEM that developed the airplane, built it, but as I said earlier, we have 5,000 suppliers and the majority of them are Canadian. So a lot of smaller suppliers left in Ontario, in Quebec, and some are in British Columbia, everywhere in Alberta are supplying parts to us and they are real partners that we've been working with on other programs for a long time. So our presence is not just Bombardier. Yes, we have 15,000 employees, but it's also a lot of people that are supporting us in that journey. And if we disappear tomorrow, then these jobs disappear too for the majority of them. So clearly, I think the industry of aerospace is important for this country. And it's interesting, we were discussing the other day that Bombardier and a lot of aerospace companies like Avro and Canadair at the time became possible because of the military. They were tasked in the 40s and 50s to build airplanes to defend our country or help our allies. And we kept the knowledge of that and we've been able to create a business that is quite significant today. A lot of jobs, I just shared the numbers, the financial contribution of Bombardier, but if you take the whole aerospace, we're kind of one of the leaders of course, but if you take the impact of this industry, it's quite significant and I think important for this country.
Mercedes Stevenson 37:26 ↗
One of the most significant challenges you probably have as an aerospace company that primarily builds planes is concerns about the environment that you were alluding to, emissions, when everybody is talking about reducing their carbon footprint. But frankly, people still need to travel for business. We were all doing Teams during the pandemic or Zoom or whatever. It is not a replacement for face to face. We saw the surge in travel when people were allowed to travel for pleasure. Again, there's certainly still a desire there. And as you've noted in your call this morning, there is a large percentage of people who could travel privately who aren't doing so now in terms of a market you could expand into. Can you talk to us about some of the actual developments in technology you're having when you talked about that type of fuel which is environmental? I'm really curious what is that? How does it work? How does it reduce the footprint?
Éric Martel 38:12 ↗
This is very significant. So we're using biofuel as an example to mix with regular fuel right now to the magnitude of about 30%. And when we do that, we do reduce by 25% the emissions. So that's a significant contribution right away. And we know that this technology is maturing. We are working. Yesterday we had people thinking about can we produce some in Quebec or in Ontario or in Canada, because today the majority of those fuels are produced in California and it doesn't make sense to move them here because then you're going to burn fuel on a truck to bring them over. So what we're doing as an example, people came up with the smart idea. We call it book and claim. So I put regular fuel in Montreal on an airplane or in Toronto, but we pay a premium and an airplane in California puts the right fuel. So I pay for it, they don't pay for it, but they get the benefits. Overall, we're burning less emissions. So we're coming up eventually. There's a distribution channel challenge right now. It's all too focused in one area, but we're going to need to develop more capability all around the country, the different countries. There'll be pressure also. I think people are being pressured to use those fuels. So just those fuels will help quite a bit to reduce the emissions. I mentioned we're 0.04% of total emissions, but still as an industry we are very focused, laser focused, and it's not just Bombardier, even my competitor Gulfstream does. We all understand and we laser focus on reducing our footprint of emissions here. So it's going to come not just from one thing. The fuel is going to be one, engine technology is going to be one. I showed aircraft technology also, just changing the shape of the airplane you can burn 20% less fuel. So it's quite an innovative design and we're going to have to figure it out, but we're testing it right now. It's real. So it's not for tomorrow, but we're going to have to work on it, but eventually we're going to use those capabilities on the next new program we're going to be launching. So R&D is at the heart of that.
Mercedes Stevenson 40:26 ↗
We've been dealing with a changing world as we mentioned and you do work in the defense sector as well. Canadian defense procurement has been a challenge the entire time that I have been covering it, which has been close to 20 years. It is either super fast or super slow depending on whether you sole source or have a very extended contracting period, long competition like we saw with the F-35. You were mentioning your ability to contribute there and one of the things I've heard from defense industries over the years talking to them is that there's a challenge with sustainability in providing defense capabilities to the Canadian military because it's not the same scale, it's not the same size, there's not the same predictability over when the government will buy Canadian versus American, which we're potentially seeing right now with discussion about the minister going down to Washington DC to talk to American companies there. And at the same time, you have the minister and the chief of the defense staff coming out and saying that Canadian industry needs to be on a war footing. Canadian industry needs to step it up, that they're having to buy from abroad to send to Ukraine because we don't have the capability in Canada. I am curious how you feel about those comments.

13 more exchanges in this transcript

Sign in free to read the rest of this interview. No card required.

Sign in to read the full transcript

Cite this transcript

APA, MLA, BibTeX
APA

Martel, É. (2025, April 29). Éric Martel - February 9, 2023 [Interview transcript]. Canadian Club Toronto. CEOInterviews.AI. https://ceointerviews.ai/interview/1039188/

MLA

Éric Martel. "Éric Martel - February 9, 2023." Canadian Club Toronto, 29 Apr. 2025. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1039188/.

BibTeX
@misc{martel2025_1039188,
  author       = {Éric Martel},
  title        = {Éric Martel - February 9, 2023},
  howpublished = {Interview transcript, Canadian Club Toronto. CEOInterviews.AI},
  year         = {2025},
  month        = {apr},
  url          = {https://ceointerviews.ai/interview/1039188/},
  note         = {Speaker-attributed transcript with timestamps}
}