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Éric Martel

President and Chief Executive Officer, Bombardier Inc.

Search every verified Éric Martel interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Éric Martel, President and Chief Executive Officer of Bombardier, discussed the company’s current market position and product lineup in an October 2026 interview at Bombardier’s Montreal completion centre, with the Global 8000 aircraft in the background. He described the Global 8000 as the fastest airplane since Concorde and reflected on Bombardier’s history, including inventing the regional jet business and taking on projects such as building metro cars without prior train manufacturing experience. Martel also noted that the company has years of backlog and that supply chain constraints, rather than demand, currently limit production, citing a broader boom across the aerospace industry. Martel attributed recent demand growth to a significant increase in wealth creation, particularly among individuals with $30 million or more in assets, a demographic he said is expanding by 6 to 7 percent annually and represents potential private aviation customers. He also commented on changing customer demographics, mentioning that Bombardier has seen prospective buyers as young as 27 years old. In the interview, Martel touched on Canadian cultural values, describing Canadians as respectful and family-oriented, and said these traits are reflected in Bombardier’s company DNA.

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Notable quotes

“It's a very significant change that is happening right now. So you're aware right now there's a significant creation of wealth, just all the AI company, many more billionaires. We track for us because people that are worth $30 million or more US dollar are a candidate to fly private. It doesn't mean they're going to buy their own plane, but they may go on a fleet operator and buy ours or whatever the formula is. So t”

“The market that you were talking about, the growth of wealth a few minutes ago, we've built backlog like years of backlogs right now. Some people would like to get their airplanes sooner, but really the supply chain has been the constraint. The reality right now is the entire aerospace industry is booming, so the big giants like Airbus, Boeing, they all want to build more airplane, they have almost a decade of backlo”

“We've already diversified ourselves. You know, it's not like we have a very niche clientele of customers and we're going after already today every single one of them. So we're proud because we have already like 40 plus percent, 45%ish of our sales being done outside of the United States. And it's actually a very significant presence we have worldwide. I always say very proudly, I've never, and it's true, I've never l”

“We've looked at those scenarios and we've always prepared for, you know, we look at what are the risks, the probability, and a year and a half ago when this threat came out as the first time, you know, it was more global at the, as you remember, I think we go back to November 2024 actually, so we were looking at scenarios what's going to happen and then, you know, is the tariff will be at 10%, 25% because it will var”

“The aerospace industry is so global you know since 1979 it's been free of tariff around the world. you know there's most of the countries are part of that agreement... so it's important for us to have access to that market but at the same times if we don't then you know this is going to have an impact on employment in the United States or elsewhere.”

“Our stock was trading at $6 to $10 in 2020. It's now trading at around $ 250. So significant turnaround for uh for my team and and the whole company.”

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