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Alexandre Bompard
Chairman and Chief Executive Officer, Carrefour S.A.

Call us the manager, Alexandre Bompard.

📅 Apr 08, 2026 Humains TV 11 MIN 162 SEGMENTS · 2 SPEAKERS
The chocolates didn't survive this visit... Discover the humans in this brand new format: "Get us the manager!" Today, the ...

Questions asked in this interview

12
  1. 1:49Isaac. And what's my first name?
  2. 2:08Just, why are prices super expensive in all stores?
  3. 2:51Have you ever called a Carrefour 'Carou'?
  4. 3:35And you bought Darty with Fnac?
  5. 3:57But how are you going to develop the app?
  6. 5:19Like, when nobody's there, you sneak a little snack?
  7. 5:49And so, do you pay yourself?
  8. 6:27And who are your store enemies?
  9. 6:55And are you Marseille or Paris then?
  10. 7:23Do you listen to rap like Jungal love?
  11. 7:55Can I just sing into the microphone Georgina? From Alonzo and TK?
  12. 8:13Ah! Do you waste a lot?
Unknown 0:01 ↗
Hey buddy. What's up?
Hey guys, how are you?
Your hair is falling a bit, you have to put it straight up.
Perfect. Now I have absolutely full confidence in myself. Listen, every time I invite you to see people ask questions, everything you want, because you have no filter, you have no barriers and you can change the world. Agreed?
Yeah.
Today, you are going to meet the big boss, the big boss of Carrefour, Alexandre... Bompard.
Alexandre Bompard 0:25 ↗
Alexandre Bompard. But I knew it, you are ultra mega cultivated. So promise me to be really very well-behaved because before meeting him, we have to go through the store right here. First rule, no announcements on the microphone. Second rule, no castles with toilet paper.
Unknown 0:43 ↗
But actually, we do what we want, huh.
Where is Kai?
He left. Kai, Marseille my city, I love you, I wear your emblem, the colors. And go.
Look, no it's a pyramid. 3. OK, perfect. I'll take this. I'll take this.
Wesh.
What are they doing?
What can I get you?
I want the world, please.
Is it for an aperitif or dinner?
Aperitif.
What's your first name?
Tina.
Tina. You?
Manelle.
Manelle.
Kai.
Kai.
Isaac.
Isaac. And what's my first name?
Franklin.
Alexandre Bompard 1:51 ↗
No, it's not Franklin. No. Alexandre Bompard.
Unknown 1:55 ↗
Alonzo.
Alexandre Bompard 1:56 ↗
Not Alonzo, say Alexandre Bompard.
Unknown 1:58 ↗
Alexandre. It's Alexandre for me.
Oh, are you from Frank Lampard's family?
Alexandre Bompard 2:04 ↗
From Frank Lampard? No, but he's a very good football player, Frank Lampard. But we're not the same family.
Unknown 2:08 ↗
Just, why are prices super expensive in all stores?
Alexandre Bompard 2:12 ↗
Do you find prices super expensive?
Unknown 2:14 ↗
Sometimes I buy Kinders but Kinder cost 8 euros, something like that.
Alexandre Bompard 2:18 ↗
Did you find that prices moved, that they increased?
Unknown 2:21 ↗
Yes, yes. In all stores.
Alexandre Bompard 2:23 ↗
Well, you're right. Actually prices did increase a bit.
Unknown 2:26 ↗
Because the rabbits are listed on the stock market, right?
Alexandre Bompard 2:28 ↗
Yeah. It has nothing to do with being listed on the stock market, but that's not bad. Prices increased a bit 2-3 years ago, but now they're stabilized, at zero. But it's true it still feels expensive. However, all retailers, meaning all stores Carrefour, Leclerc, U, Intermarché, etc., work to keep prices as low as possible.
Unknown 2:51 ↗
I have a question that I also asked the store manager. Have you ever called a Carrefour 'Carou'?
Alexandre Bompard 2:57 ↗
Yes, it's happened. Especially, you know, we are in Morocco, we have lots of stores in Morocco and Moroccans often say 'carou' when talking about Carrefour. And even here, it's an expression, we often say 'carreou'.
Unknown 3:10 ↗
Yes. And you, does it happen to me to do that? Yeah, it happens.
But how did you become CEO?
Are you the son too? What do you mean?
Are you the son?
Alexandre Bompard 3:20 ↗
Am I the son of the former CEO? Oh no, I'm not the son of the former CEO because it's not my store. Carrefour isn't mine. Listen, what did I do? Well, I worked hard. Before, I was the head of Fnac and Darty.
Unknown 3:35 ↗
And you bought Darty with Fnac?
Alexandre Bompard 3:37 ↗
And I bought it, you know everything. And then I was called to take care of Carrefour.
Unknown 3:41 ↗
I have a question. Imagine by some huge coincidence, I make an app for Carrefour that allows easier payment. Would you take it or hire me?
Alexandre Bompard 3:50 ↗
No, but you, anything you do, I'll take it. I see it. So if you make an app, we'll take it.
Unknown 3:57 ↗
OK. But how are you going to develop the app?
I have lots of tools that let me, like Claude Code, Claude, Perplexity, ChatGPT, Gemini, etc.
Alexandre Bompard 4:06 ↗
Do you know all the tools?
Unknown 4:08 ↗
Uh, yes.
Alexandre Bompard 4:08 ↗
And so, what would your Carrefour app do, for example?
Unknown 4:12 ↗
You want to buy something, you put it in your cart, but instead of scanning at the entrance, you scan it with your phone, then instead of going through the checkout, you pay on the app and then you can leave.
Alexandre Bompard 4:27 ↗
And can you develop that quickly for me?
Unknown 4:28 ↗
Uh, it's still a bit long because you need a PayPal app and all that.
Alexandre Bompard 4:33 ↗
Okay. PayPal. But we'll try to do that before summer.
Unknown 4:37 ↗
It's going to be tight because I have school, me.
Alexandre Bompard 4:40 ↗
You still have school. What would you do then if you were the boss of Carrefour?
Unknown 4:44 ↗
Uh, I would put less sugar.
Alexandre Bompard 4:46 ↗
You would put less sugar.
Unknown 4:47 ↗
You know? Uh, I'd put everything at 10 euros.
Alexandre Bompard 4:52 ↗
10 euros? Even a TV?
Unknown 4:54 ↗
Uh, no.
Alexandre Bompard 4:54 ↗
TV, PS5, Switch. Also 10 euros?
Unknown 4:59 ↗
No. How much for them?
Alexandre Bompard 5:01 ↗
Come on, around 99 euros. 99 euros is a good price, you know.
Unknown 5:06 ↗
Yeah, but in the store, you know there are lots of products under 1 euro, like fruits and vegetables under 1 euro.
Do you sometimes eat one of these products?
Alexandre Bompard 5:17 ↗
Do I sometimes eat things from the stores?
Unknown 5:19 ↗
Like, when nobody's there, you sneak a little snack?
Alexandre Bompard 5:22 ↗
I take a small chocolate on the sly.
Unknown 5:25 ↗
Yeah.
Alexandre Bompard 5:25 ↗
No, I don't do that. But whenever I go to stores, you know, I'm super greedy. So I take everything, because you're rich.
Unknown 5:31 ↗
As soon as I walk around.
Alexandre Bompard 5:31 ↗
No, but you know, the teams in the store always want me to test lots of products.
Unknown 5:38 ↗
Do you sometimes come do your shopping at your Carrefour?
Alexandre Bompard 5:42 ↗
Yes, very often.
Unknown 5:43 ↗
Do you have the right to pay?
Alexandre Bompard 5:44 ↗
Yeah.
Unknown 5:44 ↗
If the director pays nothing.
Alexandre Bompard 5:46 ↗
When I do my shopping, I pay.
Unknown 5:49 ↗
And so, do you pay yourself?

58 more exchanges in this transcript

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Cite this transcript

APA, MLA, BibTeX
APA

Bompard, A. (2026, April 8). Call us the manager, Alexandre Bompard. [Interview transcript]. Humains TV. CEOInterviews.AI. https://ceointerviews.ai/interview/1042688/

MLA

Alexandre Bompard. "Call us the manager, Alexandre Bompard.." Humains TV, 8 Apr. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1042688/.

BibTeX
@misc{bompard2026_1042688,
  author       = {Alexandre Bompard},
  title        = {Call us the manager, Alexandre Bompard.},
  howpublished = {Interview transcript, Humains TV. CEOInterviews.AI},
  year         = {2026},
  month        = {apr},
  url          = {https://ceointerviews.ai/interview/1042688/},
  note         = {Speaker-attributed transcript with timestamps}
}