2:19One word description of your leadership style?
2:50How did you identify the need for a carpooling platform in Europe?
4:32So can you share some examples of how BlaBlaCar adapted its marketing strategies to resonate with diverse cultural contexts in different countries?
6:33And do you think sustainable transport solutions such as electric bikes and scooters will plan the future of urban mobility?
9:09So when you look at branding and communication, what are the key metrics and performance indicators you use to measure the success of all this marketing?
11:28And so what advice would you give to young entrepreneurs or people looking for a job in your industry?
13:31Could you describe what a typical day at work looks like for you?
Mazzella, F. (2025, July 1). Episode 56- Metrics on the Move: BlaBlaCar's Co-founder Frédéric Mazzella on How to Measure Success [Interview transcript]. Technologist of the Month. CEOInterviews.AI. https://ceointerviews.ai/interview/1054453/
MLA
Frédéric Mazzella. "Episode 56- Metrics on the Move: BlaBlaCar's Co-founder Frédéric Mazzella on How to Measure Success." Technologist of the Month, 1 Jul. 2025. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1054453/.
BibTeX
@misc{mazzella2025_1054453,
author = {Frédéric Mazzella},
title = {Episode 56- Metrics on the Move: BlaBlaCar's Co-founder Frédéric Mazzella on How to Measure Success},
howpublished = {Interview transcript, Technologist of the Month. CEOInterviews.AI},
year = {2025},
month = {jul},
url = {https://ceointerviews.ai/interview/1054453/},
note = {Speaker-attributed transcript with timestamps}
}