The future of AI-powered creativity with Katie Couric and Neal Mohan, CEO of YouTube
📅 Dec 02, 2024Think with Google9 MIN3639 VIEWS31 SEGMENTS · 2 SPEAKERS
Human stories are the power of YouTube.
Join @KatieCouric for a captivating conversation with Neal Mohan, CEO of YouTube, as they discuss YouTube’s journey to becoming the No. 1 streaming platform, the evolution of the creator economy, the power of human stories, and how AI tools are shaping the future of content creation.
Mohan also reflects on the lasting legacy of Susan Wojcicki and her impact on YouTube and the tech industry.
Tune in for an insightful look at the future of creativity.
#ThinkWithGoogle #KatieCouric #CreatorEconomy #Creators #YouTube #AI
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For a big part of my career at Google, I was responsible for our display and video advertising products. And, in that role, I worked with YouTube. In fact, I worked with YouTube before either I or YouTube were part of Google, when it was above a pizza parlor in a small town in Silicon Valley, when I was at DoubleClick and I would go visit the founders. Those were the days that were sort of the embodiment of the name YouTube. It was basically people uploading their videos of "Me at the Zoo," right, the famous first video on YouTube. Or their pets, or what they did during the day. And it's just amazing to watch that journey from 20 years ago.
Yeah, right when I was about to go to high school, my folks decided to move back to India. I could understand my parents speaking Hindi with each other, but I couldn't read or write or speak the language myself.
It was really mostly the fact that I was a teenager, and I was giving up all my friends and moving to this whole other place where I had no idea how that would play out socially. But it ended up being a pretty transformative experience in my life.
I feel like the roads are going to lead to one form or the other to YouTube, because I happen to be a media junkie. I love stories. Part of that experience was experiencing this entirely new place when I moved back to India in high school. From the perspective of stories from the culture, whether it was sports or Bollywood, it's such an incredibly rich culture. That has always carried forward. Even before YouTube, it was about finding ways to empower different forms of creativity and storytelling. If there's any common thread in my career, it's really been that.
We really are a place where you create, share, or watch video. And that's basically what we do, and it can be of any form.
In some ways, I think you all really originated the phrase 'the creator economy' where anyone who has an idea and a phone can basically share their story. How has this whole creator economy evolved through the years?
15 more exchanges in this transcript
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Mohan, N. (2024, December 2). The future of AI-powered creativity with Katie Couric and Neal Mohan, CEO of YouTube [Interview transcript]. Think with Google. CEOInterviews.AI. https://ceointerviews.ai/interview/1069213/
MLA
Neal Mohan. "The future of AI-powered creativity with Katie Couric and Neal Mohan, CEO of YouTube." Think with Google, 2 Dec. 2024. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1069213/.
BibTeX
@misc{mohan2024_1069213,
author = {Neal Mohan},
title = {The future of AI-powered creativity with Katie Couric and Neal Mohan, CEO of YouTube},
howpublished = {Interview transcript, Think with Google. CEOInterviews.AI},
year = {2024},
month = {dec},
url = {https://ceointerviews.ai/interview/1069213/},
note = {Speaker-attributed transcript with timestamps}
}