Sarah Willis Air9:06
There are many surprises, Governor Cook. And by the way, we not only share your optimism in the potential here, but we're also seeing it real time. So, for those of you that don't know Saver Life, which I find are not that many recently, we've historically focused on building savings and financial security across a really wide range of low to moderate income consumers. We're across all 50 states. We're digital 800,000 members to date. So, pretty large swath. And when we started to think about where AI can benefit our members, the number one challenge that we saw our members facing in addition to all of the things that you economists and researchers know well like affordability and cost of living and inequality was the complexity of financial decisionmaking. The constant nature of decisions, whether it's consequential like where to go to school, how much student debt to take out, or it could seem really minor because life threw you a curveball and you don't know how to pay for your father's funeral expenses, right? And so these decisions don't come with a user manual. And even if one could exist, people aren't going to be able to have the time [laughter] and the fortune to review that manual. And so when we deployed this we call it a navigator, this tool across our membership, we saw a number of really surprising things. So Laura, you touched on trust. This is interesting and Tim mentioned that consumers are more likely to trust potentially AI based on the provider it's coming from. Saver Life, a nonprofit. We've been around a long time. We have a really deep relationship with our members. So, when we launched the MVP of this tool, not a single member, again noting they were a highly engaged subset of our membership, opted out of the personalization that we were offering. So, we asked them, would you like us to pull in your transaction data? Would you like us to pull in your goals that you've given us during onboarding? would you like us to analyze how you've used our app in the past? What type of articles you've read? What type of actions you've taken? And no one opted out. So that was really interesting. Secondly, we noticed that people were coming back repeatedly not just for the one-off kind of question and that the questions that they were asking the AI navigator were not, you know, basic financial literacy questions that are, you know, something you can Google or you can ask your parents about. They were, hey, I'm in this situation. Maybe it's debt. Maybe I'd like to buy my first home and I want to know what to do next. I don't want 10 different recommendations that I could do. I want the AI to do the heavy lifting for me and give me that one next step. And so that's what we've tried to build with this navigator is to really streamline the complexity, give them the one next best step. And interestingly enough, that is yielding significant results in terms of likelihood to act. So for those that received an AI generated recommendation, they're 10 times more likely to take up that recommendation. In this test case, it was referral to a credit counselor like a Green Path or an MMI type entity. And I know, you know, this is the crux of the matter when you're talking about matters of stigma and shame, which debt brings a lot of that. People are usually likely to kind of put their head in the sand as opposed to take action. So that's been really fascinating to see the uptake. And then our core outcomes that we've always been seeing with our kind of one-size-fits-all model now with AI are accelerated. So, people are saving more $200 median increase in savings prior three months without using the AI navigator. And they're depositing about half of them are depositing over $500. And so again, the famous $400 Fed rallying cry of the sector, we're seeing people overcome that barrier through some really personalized, actionable, and empathetic support.