Massimo Battaini42:33
Well, I can say that you can already see a lot of what is happening in Europe. This lack of unity in defining common market rules or growth drivers makes Europe less competitive. Europe is much less protected than the United States, and it's not the tariffs that changed American protection, those only confused customers, investors, etc., it's the fact that America lives on made in the US, and Europe has always considered itself open to the global world. So I take the case of the fiber world. Fiber in Europe is produced only by us. The market is 60 million km and we produce 15. The rest is imported. If you do the analogy in North America, it's exactly the opposite. 85% is produced in the US and 15% is imported. And Europe is open. This means that at a certain point, since those who compete in Europe, not Europeans who come from the Asian world, do not use exactly the same business logic or are not companies that live on their cash flow, but live on state subsidies, etc., Europe is open to this type of player, and you see it from the restructuring that Volkswagen has launched, 100,000 jobs, 15% of its workforce. Why? Because BYD has taken a share of the European market that 5 years ago no one even imagined it would take. So what can I say? Europe is creating a problem for itself, because protectionism is not about protecting local companies, but guaranteeing fair competition. And we have been active several times with the European Commission to make them understand these dumping logics that exist in the market.
First time in 2021 and we won this case against the dumping of optical cables brought from China to Europe, for which European duties were imposed on these imports. We proposed another case for fiber that is brought into Europe, as I said before, at $4. Our production cost in Italy was €5 and we have been waiting for a positive solution for 3 years, it doesn't happen. That is, if Europe does not decide to do something, not for absolute defense logic, but for fair competition logic, more and more European companies will find themselves losing market share. You lose market share, you lose volume, you lose volume, you are more inefficient, the so-called negative spiral enters from which you don't come out, you come out with innovation, so innovation is for us the true defense against competitors that arrive from outside. And we always try, for example, in the transmission world, which is the most complicated cable, the one that goes submarine or high-power terrestrial, to create distance factors, so that we keep them always one step behind. If we were to fight on costs we would have lost, because they arrive with conditions that we cannot afford. So innovation remains the only true anchor for European companies or global companies like ours. We believe our internal slogan that we can defend market leadership only through technological leadership, which means being innovators at 360 degrees, and it's not just the cable that is innovated with more power, etc., or digital solutions, but also service. For example, in the US we have a service where a customer order that arrives today is delivered in 24 hours. Fantastic, because the customer, American distributors no longer keep stock, we have it, there is no need for stock. So sustainability...
Sustainability for us has been a two-faced initiative. One, we wanted, as enablers of energy transformation, to set a good example on sustainability. So we set a target of net zero scope 1, 2, and 3, so for our factories scope 1 and 2, and for the cables that are in operation and have CO2 emissions not from production, but because they have energy losses that determine CO2 emissions, net zero by 2035 on all three scopes 1, 2, 3. There is no one who has achieved, has shown commitment of this type. And if you consider that in 2020 it was an investor, a series of investors IRG, who told us guys you have to wake up because the world is going in that direction, even more we are proud to have made this growth in 5 years and to have given these certified targets for 2035. Second, sustainability is no longer just net zero, it is for us a way to offer new innovative solutions where R&D works hard to put recycled materials in cables, copper itself. We recycle copper to put PVC and other recycled compounds, sell sustainable solutions for our customers who also have scope 2, scope 1 targets to zero. So in some scenarios we gain share of wallet thanks to a cable that has superior sustainability qualities. In other cases, also a price. For example, we have a large submarine transmission connection in the UK between Scotland and England that will be made entirely with conductor with entirely recycled copper. The cost is borne by the customer, it is a sustainability factor for us. We gave them the technological solution that allows this. So sustainability is an ethical, moral goal important for us, but it is a business factor. We do it because it makes us grow organically in price or volume.