Upcoming Long Weekend Travel, AI & MakeMyTrip’s $3B Bet

Yeah. And very interesting milestone as well, right? So it's a milestone but it is going to be a journey. It's definitely not the end point because we've been working on it for the last couple of years. We have actually had our sort of variants of soft launches in the past. But this one is special because this is trying to solve for a complex problem of trip planning right down to the booking and also making it multilingual. We are starting with Hindi and English first. We'll bring in more languages. So it's more powerful. I think it's going to add more options and power in the consumer's hand, especially new users. So I think it's going to, I definitely see potential of this penetrating the real base as well.

No, not necessarily. It's definitely not part of just the new normal or just a fashionable thing to do, for lack of a better word. Not at all. We actually definitely see this impacting potentially business at some point in time. Now the question will be when, because it's going to be a journey. It's a new feature, it's a new interface. Development is one part of it, solving the complex problem is one part; making it more intelligent and intuitive for the consumer is the other part. Then the third most important part is consumer adoption. And that always is a journey. A consumer habit doesn't change overnight. The new generation, the younger generation, is picking up really fast. They're using voice as the form of giving input to the apps. So as more and more consumers use it, better and better we make this product more intelligent to give more personalized, relevant, intuitive responses, the adoption will grow, and that is the time then the business impact will flow in as well.