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Stuart Burnett
Chief Executive Officer, Telecom Plus

Stephan Longworth S.L.I.C.K with Stuart Burnett 04-01-2024

🎥 Jan 04, 2024 📺 @MikeParnis ⏱ 74m 👁 84 views
Dan Holmes & Stephan Longworth interview CEO Stuart Burnett, Clare Bracey SGL, 500+ Club Achiever Dan Crooks and others.
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About Stuart Burnett

In a January 2024 interview, Stuart Burnett, Chief Executive Officer at Telecom Plus, discussed his approach to goal-setting, which he said was influenced by the business. He described using a paper diary and a vision board, setting 30-day, 90-day, and yearly goals, and noted that in the previous year he had set a goal to achieve SGL status. Burnett also expressed confidence about the company's future, stating, "I'm actually sat here right now feeling more confident about the future with UW than I ever have done at this sort of stage of a new year ever before." Burnett outlined the company's growth ambitions, saying that doubling the customer base from 1 million to 2 million over approximately five years would increase its energy market share from 3% to 6%, while still leaving it as the seventh largest energy supplier in the UK. He also mentioned that the company would hold 2% market share in broadband and mobile and a slightly larger fraction of a percent in insurance.

Source: AI-verified profile updated from Stuart Burnett's recent appearances. Browse all interviews →

Transcript (75 segments)
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Narrator0:09
The doctors told him your heart will explode please don't do it. That's what Roger Bannister heard when he decided to try to break the world record for running one mile. The doctors said that it was physically impossible to run a mile in under 4 minutes, and yes, they told Roger Bannister that his heart would explode in the process. Why? Because no one had ever done it before. It seemed like an impossible feat, one that was more than the human body was capable of achieving. And for the longest time, no one even tried to run a mile in under 4 minutes because they accepted that it was impossible. But that was until May 6th, 1954, when Roger Bannister ran the mile in just under 4 minutes, and guess what? He didn't die. And on that day, he made the impossible possible. Do you want to know the most amazing part about that story though? Within 4 years of running that 4-minute mile, 20 more people recorded a mile in under 4 minutes. Think about that for a second. For thousands of years, no human ever ran a mile in under 4 minutes, and then once one person proved that it was possible, 20 more people did it. Now, did the human body magically evolve over those four years so that people could run faster? No. People finally believed that it was possible because someone else had done it. In their minds, it switched from impossible to possible, proving that people were limiting themselves based on what others had said or based on what others had done. It all starts up here before it can happen out here. This is very important for us to realize because how often do we not go after what we truly want for ourselves because of what we think is possible for ourselves, or because it seems impossible based on what we've done in our past? And how often do we not go after our goals because of other people telling us what we can and cannot do? See, in order for us to do something that we've never done, we must first believe that we can do it up here. We have to focus on the goal that we have for ourselves and block out all of the people who try to tell us what is possible. So what do you want to do? What is it that you've been holding yourself back from doing based on what you've done in your past, or what other people have said to you, or your own self-limiting beliefs? Because just like the 4-minute mile, everything in this world was once impossible until one person proved that it was possible. So what's your impossible? Because your limits are just decisions, not facts.
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Dan Holmes3:12
Good evening everybody, happy New Year and a very warm welcome this fabulous Thursday evening to Stephan Longworth's Inner Circle Knowledge Zoom call. Great to see over 260 of you on the call this evening and I am so excited because we are in for a truly amazing call this evening. We've got the co-CEO of a 2.5 billion pound turnover company on our Zoom call at half eight on a Thursday evening. Where else do you get that? So out of respect and courtesy to Stuart and our other speakers this evening, if I could ask everybody to leave themselves on mute unless you're invited to speak, that would be fantastic. It's great to see so many of your fabulous smiley faces and great to see so many people's videos on. If you've not got your video on at the moment, then please do turn it on if you're able to, just out of respect and courtesy to our speakers this evening, and it means that you get more out of the Zoom call as well. So we'd really appreciate it if you could do that. And you're going to want a pen and a notebook at the ready as well because it's been scientifically proven that if you make notes, you can read them again the next day, and you're going to want to make some notes this evening because there's going to be some amazing information that's shared. So my name's Dan Holmes, I'm what's called a senior group leader in UW, and it's my privilege to be co-hosting this evening's call along with national network leader, one star, published author and international speaker Stephan Longworth, who we're very fortunate to have on the call as well. Now I thought I'd start us off this evening by playing that clip about Roger Bannister because 2024 is going to be a year of No Limits in UW. You can achieve and we collectively can achieve whatever it is we want in 2024. There is no limits on the potential of what is possible. So I would challenge everybody on the call this evening to become a No Limits person in 2024. Like Roger Bannister, make this year your year, make it the year that you look back on for years and decades to come and you account and attribute much of your success to. Now why is it going to be an amazing year? Well, 2023 was a fantastic year, so the business is in momentum and in speed, and 2023 was actually a year of Roger Bannisters because the company had its fastest team leader, senior team leader, and group leader in the company's history, and I believe that we're going to see even more Roger Bannisters in 2024 that are breaking records because we're in times like no ever before. Now that may be you, that may be people in your team, or it may be the millions and millions of people out there that aren't yet part of UW and are still waiting to hear about this amazing opportunity. So we're in the right place, we're with the right company, and we're positioned in the right time, and success in business is about timing and positioning. So how fantastic for us guys on the call this evening because we are truly in the right place. Now Jim Rohn, who's one of my mentors, I'm a big fan of Jim Rohn, he famously said that there are two ways to face the future: you can either face the future with apprehension, with worry, with anxiety, or you can face the future with anticipation and excitement. Now how do you reckon most of the UK are facing the future right now? Probably with apprehension, isn't it? Would that be fair to say? In fact, I'll share this. This was some information from the company. Some headlines for 2024: interest rates aren't going to be going down until 2026, it's predicted. 500,000 people, half a million people, are going to face a hike in their mortgage payment over the next three months, and we can help them. Yes, we can help them save money, but we can help them with the UK's best business opportunity. So millions of people will be facing the future with apprehension. We can help them face it with excitement, with hope, belief, and anticipation by sharing our fantastic gift of our opportunity. So that's our message this evening. Now we've got some awesome information we're going to share with you, so we're very fortunate in that 2024 is going to be an awesome year, and the company has given us this amazing announcement as of today to really help us start 2024 with a bang, because January can be the catalyst to having your best ever year in this business. So to help with that, we've very kindly been given by the company this gift of this amazing broadband promotion, where we can offer customers our ultra-fiber broadband for £19.99 for the full duration of the 18-month contract. Now that's for new customers joining in January only, who are homeowners and taking broadband plus energy. So what a great reason to speak to everybody you know about UW. What a great reason to go back to all of those 'no for nows' that you've got and speak to them about our business. And if you're going for one of the holiday promotions that actually ends in January, January is the last month to qualify. This is the company giving you a massive gift and giving you your license to get those holiday points and get over the line and get that qualified for. So let's make sure we take advantage of that. But I'll let you into a little secret: this broadband promotion is only going to help you grow your business if you speak to people, if you engage with people. If you don't have the courage to engage with people and talk to people about your business, this doesn't matter one bit. So let's make sure we speak to everybody we know, because that 31st of January is going to roll around far quicker than we may think. So we're going to kick off with a little bit of recognition as normal this evening. So we're going to recognize some people that have hit plus clubs and also been promoted up our stairway to success since our last call in December. So firstly, we have a new 500 Plus Club member. Now this is an amazing milestone in the business. It means you've personally helped 500 families to save money with us, which is an amazing accolade, and it puts you in a very prestigious group of people. I believe you get an uplift in your residual income and you get a weekend break on the company every year. So Dan Krooks has achieved the 500 Plus Club. Amazing achievement, Dan. Have we got you on the call this evening?
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Dan Krooks10:06
Yeah so I've been in the business for quite a while. I joined back in 2012 and I initially joined to earn a couple of hundred pounds a month to fund my trips to Ibiza, that's legit why I joined. And to cut a long story short, when I realized what the business can do long-term, I kind of kept at it. And just in short, my top tip is because I'm no different than anybody else on this call, I've just spoken to more people and I make sure that every single person knows what I do. So my top tip for any of the new on the call or anyone else is make sure that every single person knows what you do, especially with this new promotion with the broadband, it's absolutely amazing. Everyone needs to know what you do. So yeah, really exciting times at the moment.
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Dan Holmes10:58
Brilliant. So speak to everybody, let everybody know about what you do. Any other advice you'd offer the new people? Because I guess people might look at that and think oh it's all right for Dan, you know, he must everyone Dan speaks to must just say yes. So what about the people that are getting the no's? Advice? Be there. Plug into personal development. One the book that Dan you recommended a few months ago actually, I took on the recommendation: The Consistency Chain, which is a great book. If you haven't read that book, read it. Because oops, someone said hello. Yeah, we're all good. So just another top tip is plug into personal development, and if you've not read the book called The Consistency Chain, get it on Amazon, it's a great book. Amazing, fantastic. Great tip. So plug into the consistency chain, amazing, and speak to everyone you know. Let everybody you know know what you do. But I just want to say a massive well done. It's a hugely monumental achievement and it puts you in a very small group of people that have ever achieved the 500 Plus Club. So massive respect on that prestigious achievement. Keep doing what you're doing, and Dan you've inspired me on my journey massively, mate. So I want to say thank you and a massive well done to you. Let's give him another round of applause. 500 Plus Club, amazing. Thank you. Some great tips, was worth coming on the call for that alone, wasn't it, ladies and gentlemen.
So next we're going to move on to the Plus Club. So team leader is a great achievement in the business. Not only have you helped people save money, you're also helping people to earn some extra money as well, and you're building your team. So we've got lots of new team leaders since our last call. Have we got any of you guys that are on the screen or any other team leaders on the call this evening? Do you want to just unmute? Yeah, on... Hello. So we've got quite a few of you there, which is great. Fantastic. So I know Brad you've just shouted out, and then a few others with the hands up, so we'll come to you first Brad. So we got lots of recognition to get through this evening, but briefly tell us where you from and what do you do?
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Brad13:22
Hello, I'm Brad, I'm from Burnley and I am a barber. I have my own barber shop.
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Dan Holmes13:29
Fantastic, so you're a barber. I know you've not been in the business long, you've achieved team leader which is an amazing achievement, and why this then? So you're a barber, you've got your own business, why UW?
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Brad13:40
So we've been a customer with UW for around 12 years. Claire Gracie, as you already all know, she actually offered me the opportunity about four years ago but it wasn't the right time. And last year it was. Fantastic. Yeah, we needed the extra income because we went down to one pay packet really, so we needed the extra income to help us out.
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Dan Holmes14:09
Brilliant, so extra money. But Claire just kept in touch with you all about timing, which we hear all the time, and you've achieved team leader which is an amazing accolade. What would your best piece of advice be, particularly for the newer people on the call?
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Brad14:21
Get to the events, that's my biggest advice. It's changed the way I look at the business massively, and it's all about being on the Zoom and stuff like that, but be in the room. 100% get the tickets for the event.
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Dan Holmes14:37
Fantastic, love that. That changes everybody's perspective in life by getting to an event, so that is great advice. Brilliant. No great tip, and obviously we'll be seeing hundreds and hundreds of you over the weekend or next weekend at the kickoffs. Brilliant tip right there. And well done to you both, amazing achievement, get into team leader, and thank you for sharing that. Well done you guys. Thank you. So we had a couple of others as well. So there's a lady with your hand up, I'm sorry it just says iPhone 10, you have to let us know your name. New team leaders... The shy one... iPhone 10, I think it's gone flat. iPhone 10, that's Julie McCracken. Julie, congratulations, new team leader. So what is it you do workwise, Julie? Where you from?
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Julie McCracken15:31
What I do workwise now is property and UW. I'm an ex-teacher and I did do occasional bit of supply teaching but I stopped doing that. I'm from East Anglia, Felixstowe.
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Dan Holmes15:51
Brilliant. So teachers, we've got a lot of teachers in this business, they tend to be really good at it. Why should everybody speak to the teachers that they know on their list in your opinion?
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Julie McCracken16:06
I think teachers in their droves are very unhappy at the moment with their work conditions, and so it's a get out for many teachers. If not now, then they can build it alongside the work. Absolutely. And one of the things that I've found is, excuse me for being a bit dim sounding, I'm not very well at the moment but I didn't want to miss the call, is that what's a delight about teaching is watching people grow, learn, and develop themselves. And you know, as a team leader, that's what you do, you help people grow and learn and develop themselves. So you don't have all that extra work. Absolutely definitely, we're in a business of helping people, aren't we?
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Dan Holmes17:06
So what would just finally, Julie, what would your top tip be? What would your best piece of advice be?
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Julie McCracken17:15
Really to just show the presentation, show the presentation, show the presentation. Don't say too much to people, just let them see for themselves.
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Dan Holmes17:28
Brilliant, so you're using the tools in the presentation, following that great advice there. So thank you so much for sharing your advice, really appreciate that. And massive well done to you and your team again on getting to team leader, amazing. Congratulations. Thank you. So moving on, I think we had one more. I think we had Joi, I hope I pronounced that right. Did I think you had your hand up? We got you on the call? New team leader. Now must be feeling shy. Well, we'll give you a shout out anyway. Let's give a round of applause to our new team leaders on the call this evening. Congratulations everybody, well done. Well done everyone. So that takes us on to senior team leaders. So this is an amazing milestone because not only are you helping people get going and earning with us, you're actually helping people achieve team leader, and this comes with a bonus. So we've got a couple of new senior team leaders, we've got Mark Edson and Mike Glover. If we got either of you on the call this evening?
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Mark Edson18:31
Yep, I'm on the call Dan.
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Dan Holmes18:34
Oh good evening Mark, massive well done on getting to Senior Team Leader, amazing, such a well-deserved achievement. Do you just want to tell us a little bit about you and what it's allowed you and your family to do if that's all right?
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Mark Edson18:47
Yeah, so Mark Edson, I live locally in Chesterfield, I'm a business owner in the recruitment industry. Yeah, and this company has given me so much. So, yeah, I got divorced a couple of years ago and now I have my daughter 50% of the time. This business has allowed me to have that flexibility with my time, so giving me the opportunity to pick my daughter up from school, it doesn't matter which days I have. And that's just so important to me, not being chained to the desk. That hasn't happened overnight, I've had to work hard to get in that position, but being able to earn money flexibly from your phone, wherever you are, whatever time of day, is just absolutely priceless. And yeah, some of the incentives like the holidays as well has given me the opportunity to take my daughter to places that I would have never dreamt of, like Mexico and America, which was just absolutely incredible.
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Dan Holmes19:45
Amazing. So you know, I know you're a serial holiday achiever, you're on literally all the incentives the company offers, and I believe you are masterful at getting referrals as well. So what tips would you give to people who are looking to qualify for the incentives or to get referrals? What would your advice be there, Mark?
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Mark Edson20:06
Yeah, so referrals, they're massive. I'd probably say 90% of my new customers are from referrals. And that's just about giving really good service to your customers, staying in touch with them. So whatever announcement happens, like we've just had this amazing broadband announcement, it's now time to speak to your customers and ask, let them know about the promotion and ask them if they've got any friends and family that have moaned about the prices they're paying, or moving house, want a great deal. Just let them know. If it's Aldi with the cashback recently, you know, I rang all of my customers and told them that we've got Aldi now and who else do they know who shops there. And just remind them that each person they pass over is a homeowner, they'll get 50 quid off the bill. And then I say, how much was your last bill? If they say it's £200, I say right, let's get four people this next month and let's get you a completely free bill.
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Dan Holmes21:02
Wow, love that. If you take your notes, write that down. Absolutely, just done that down. I've just done that. See, success leaves clues. We've got Stephan, the company's third top earner, taking notes on the call. So great tip though, Mark, I love it. And you know, it's not been plain sailing, you've had your fair share of setbacks along the way. So what advice would you give to people that feel like they're having a few setbacks and they're sort of walking through tree call and stuff? What would your advice be there?
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Mark Edson21:34
Yeah, so no, absolutely had some massive setbacks. Most people on the call will know that I've actually been in the business for eight years but had to restart two years ago due to going through divorce, which really, really hurt. But my belief in the company and my belief in the industry as well, you know, that just got me through and kept me going. So what I would say is if you are struggling at the minute, you know, talk to people that you know that have got major belief in this business and feed off of them. Find out what it is that's making them tick and you'll get some of that belief as well. So you know what the company can give you, just keep plugging into it.
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Dan Holmes22:22
Thank you. Fantastic. Yeah, well done, it's a major milestone. So well done, you awesome, and great tips. So moving on, we have some new group leaders and senior group leaders on the call. So to speak to these guys, I'm going to introduce our host of this evening's call. He's a national network leader, one star, he's built an enormous business with UW, and I believe he gets paid on something like 125,000 group customers, which I'm embarrassing him for. But seriously, I'm going to embarrass Steph because Dan Krooks mentioned personal development earlier, and this gentleman has written a book called Prepare for Takeoff, where he shares all of his tips, wisdom, and information that he's amassed over his 25-plus year career in this profession. I that's how good the book is. But I believe you can get it for about 12 quid, and all the profits go to charity. But seriously, do invest in that if you're serious about making this work. Now on that note, Stephan, have we got you on the call?
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Stephan Longworth23:24
Yes, you sir certainly have, Dan. And thank you so much for that amazing opening with that video. I want you to send it to me, it's blown me away. One thing there that I took from it is block out people that hold you back. And that was a little bit for me. For the people that don't know who I am, I'm a dyslexic council house kid from a rough part of Manchester. I have a thing called ADD and a rare form of Tourette's, so if I do swear, I do apologize. So anyway, just getting back, do we have Anna on the call by any chance? Brand new group leader. I think she might be away. Actually, Anna, John and Emma, I know we've got you guys I think on the call. If you could just unmute. Yeah, good evening Steph, we're here. Good evening. Brand new group leaders, fantastic. Congratulations. Very quickly, John and Emma, would you just share with everybody, you're both professional people, would you share your background and why?
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John Bolman24:29
Yes, good evening everyone. I'm John Bolman, financial adviser of 30 years. And Emma, hi everyone, I'm Emma and I'm a virtual assistant, so I help small businesses do all the admin they don't want to do.
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Stephan Longworth24:44
So why this then, John? You've got your own business, it's not just your own IFA, you have a big business that turns over a lot of revenue and investments and stuff. So why this?
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John Bolman24:58
Well, this wasn't the case at the start, but now my reason why has changed. At the beginning, I did understand a little bit about network marketing. But five years ago, we were very, very busy. I had some health issues, and that started to make me think about my exit strategy from financial services. And this business just came along at the right time. And we didn't really believe it to start with, I had a bit of fear of what other people thought. I borrowed the belief of other people in the business that were more experienced, got around like-minded positive people, and now I'm just super, super excited to be working with this incredible company that we're very, very fortunate to be partnered with.
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Stephan Longworth25:50
Yeah, I call it a juggernaut now, John. You know, we're creating this massive tidal wave of opportunity for everybody from every background. What about yourself, Emma?
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Emma Bolman26:01
Well, I'll be really honest. When we first started five years ago, I was a flat no, we're not doing this, we haven't got time. But John was his usual defiant self and said tough, we're doing it. And I'm really pleased that he did. The experiences we've had, it's been such a journey, it's not been easy, it's been an up and down roller coaster. But yeah, really enjoy working with Utility Warehouse and just everything that comes with it.
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Stephan Longworth26:36
Fantastic. Well look, you know, I'm mindful of the time. I can't believe where this first 20 odd minutes has gone. I'm brand new on the call, I'm a bit not sure what I've got hold of. There's 400 people on the bloody call, I'm thinking bloody hell, there's a bit more to this. What advice would you give some new people?
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John Bolman26:58
Yeah, I think it's already been touched on actually. Mark mentioned belief and Brad mentioned events. I think belief is a massive thing. Borrow someone else's belief as I mentioned before, and get to events is so, so important. You get to events, this is an event but we also have kickoff events, we have the PowerUp events. Get to events because the belief will come. And get comfortable with what you're comfortable with. You know, this is your own journey, you don't need to compare with anybody else, but you need to actually just stay involved in the business, learn about this business, learn about the company, and realize that as you show your business to other people, behind you is nearly 65,000 other partners and a £2.5 billion company sitting right next to you. They may not be sitting right next to you, you may be on a Zoom, but just have that gradual belief and posture that this business is a solution to many people's financial worries. And I say one of the things I say is this is not a utilities business, this is a wealth creation business. It's an opportunity to build an asset that will produce a residual income. But learn about it by going to events and borrowing other people's belief, that Mark and Brad both mentioned.
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Stephan Longworth28:28
You know, that's something you've just triggered in me, John. Where you've said asset, we're creating an asset in your wealth creation system. You know, all the wealthy people I'm very fortunate to know in my life have more than one form of income, they don't just rely on one source of income. So you're building an asset. So don't let anybody steal your dreams, is my best advice. Emma, just in closing, is there anything you would... you know, you were very unsure first. What changed your mindset to see this as it is, not as how you thought it was?
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Emma Bolman29:01
It was one of the first events that we went to. And I know events have been mentioned again and again and again tonight, but they are so important. It was a big event at Telford, and I came from a corporate background before I started my own business, and just seeing how big and how involved everyone was just really changed my mind. And I would say to people, if you're having a tough time at the moment, if you've had a couple of no's and you're thinking oh this isn't for me, just don't let go of the rope. Reach out for help. Everyone's had the no's. The people that have had success have just had more no's than you have.
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Stephan Longworth29:54
Yeah, you're right, and keep hold of the rope. But the events, these events, the personal development, has already been mentioned. They're your asbestos gloves to keep hold of the rope because sometimes the rope can burn and you can let go. Just like I said, listen, a great shout out. Thanks so much for coming on the call. Big, big round of applause for brand new group leaders John and Emma Bolman. Thank you. Now, do we have Jackie Murphy on the call?
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Jackie Murphy30:03
I am here, I'm here, Steph.
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Stephan Longworth30:06
Hey Jackie, can we see who you are please?
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Jackie Murphy30:11
I'm in the bath. Well, that's okay, it won't bother me. Flipping heck, that's why I'm not on camera. I'm in the bath. You not time that very well. I'm you bloody hell. Well, very quickly, name, background, and we'll do it really quick.
Background, I am a trainer. I've been a trainer for 25 years, currently a trainer for Weight Watchers. My background is in training and developing people.
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Stephan Longworth30:37
Oh excellent, so you're familiar with dealing with people and stuff. So why this then?
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Jackie Murphy30:42
Just because my friend asked me to do a favor. She saved me some money, her supporting mentor at the time was the very fabulous Claire Gracie. And the next day I just thought, well why not, what have we got to lose? I've carried on doing it, I've had some ups and downs. It's given me confidence. I left my abusive husband in the summer last year because it's given me the confidence and it's kind of given me back again. So it really has been life-changing.
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Stephan Longworth31:08
Wow, that's amazing. Okay, well any tip, very quick tip for new people?
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Jackie Murphy31:13
You know, it's like losing weight. If I want to lose three stone, it's daunting at the start of it, isn't it? Just keep going. A lot of people have said about no's and stuff, and I know people say be here a year from now, but I always remember Paul Mascall saying this is a three to five year business plan, that's how you need to treat it. So that's how I looked at it. And I'm nearly three and a half years in now. So it's looking at it as a long term and not like a quick fix, because you will get no's, but just keep on going because it'll come.
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Stephan Longworth31:43
Well, that's a great achievement in 36 months, getting to group leader, because it opens up another income stream, a very lucrative one. So Jackie, thank you so much for coming on the call, and you're in the bath, so God bless you. Have a nice... nicely charged, we go again tomorrow. Thank you very much to all our group leaders. Now I'm very proud to just bring on the call our latest senior group leader. Can you unmute and just put yourself on camera, please. Claire Gracie.
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Claire Gracie32:14
Oh great, great. Claire, well very quickly, dead excited. Do you want to just very quickly, because you got to see your group leader, you've only been in the business 55 months from a standing start, running a full-time job. Do you mind me telling people that you're a top copper, you're currently serving, you're a detective sergeant in GMP police? And you've obviously married, kids, etc. 55 months and you cracked it on Christmas Day, is that correct?
Yeah, Christmas Day. I was amazed it went through, I thought we were going to have to wait till the 27th, so that was good.
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Stephan Longworth32:57
All right, so just want to tell us a little bit about yourself, and I want to ask you a couple of questions if that's okay before we hand over to Stuart. Yeah, no problem.
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Claire Gracie33:04
Yeah, hi everyone, happy New Year, hope you all had a lovely Christmas. So Claire Gracie, I'm from Burnley, live here with my husband Lee and our two kids Max and Alfie. I'm a police officer like Steph said there, I'm a detective for GMP, and I've been a cop for 20 years now. My husband he's also a police officer, and both my boys have superpowers as I like to put it. Max has autism and sensory processing disorder, and Alfie has ADHD. So you put them together and it's like two hours permanently fighting, so that's good fun. I joined UW like Steph says 55 months ago because at the time my husband was a cancer patient, he'd been recently diagnosed with cancer of the head and neck. And when we got through the treatment phase of it, you're left with the news from the NHS who were magnificent with him, I have to say that, the good news is there's no sign of the disease, this was about a year later. However, we're going to have to monitor you closely for five years because there's a reasonable chance of it coming back. And that was the part of that sentence that stuck with me, and it changed my mindset over the next few months. Where yeah, we're both cops, and don't get me wrong, there was a lot of people in a lot worse position than us, but as far as I was concerned, we were just getting by. We had a two up two down house, we worked constantly to live, we've got no childcare whatsoever, we never have and we never will. So other than school, it meant that me and Lee just worked constant opposite shifts to look after the boys. And quite frankly, I just bloody had enough of it. We needed a plan B in case things didn't go right fully. And I just wanted more out of life. I thought, this can't be it, you're just working yourself into a grave. And UW came along, it was something that police officers were allowed to do. So I was very open to looking at it. And I think to be fair to Gary, if he'd mentioned it to me at any other time, as a typical skeptical police officer, I'd have probably shot him down. So I'm almost very grateful that the worst thing that's ever happened to us as a family ended up turning into what's become the best thing that's ever happened to us.
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Stephan Longworth35:26
No, that's amazing. And thank you for that. And you know, you work this business, you've got to a senior position in the business. I don't think in the history of the company has been... I don't know how many, maybe Stuart can tell us in a minute how many SGLs there have been. But you've never made up any poor excuses about not having the time. Your husband had cancer, your boys have ADHD and autism, and you're working full-time business, and you're a proper copper. You're not just somebody who books somebody for a yellow line or anything. But you've never made any excuses. Why is that?
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Claire Gracie36:16
Well, my life, my family, my kids, they're my responsibility. And I've always been brought up that if you want something, you work for it. It's as simple as that. And I'm a normal child, my dad was a cop as well, and if you want something, you work for it. You don't expect someone to come riding in on a bloody white horse to save you. If you want change, you've got to be the change. And hard work? This isn't hard work. Nothing about UW is hard work in the slightest. It's enjoyable, it's fun, sometimes yeah it's a bit frustrating, but hard work is what I do 9 to 5. Really, I work in the child abuse arena, so that's hard work. This isn't hard work.
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Stephan Longworth37:10
I agree exactly. I don't consider this work at all if I'm honest, it's like being a bloody footballer if I'm honest with you. But hey, and on that, just set goals because you're a copper, you've done really well at that. The place you're in, you're very well thought of in the cops in what you do. Do you ever set goals? Because I speak to a lot of people and they don't, they're sort of wandering generalities. You don't set any goals or purpose. And we're in a brand new year. I know some people who've set some New Year's Eve goals all of sudden have broken them already.
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Claire Gracie37:47
Yeah, no, I do set goals, and that's a UW habit actually, that's...
Some things that this business has taught me really. For me, I'm quite busy, we have lots of things, lots of hobbies for the boys, etc., so I'm very old-fashioned and I've always had a paper diary because me and computers don't get on very well. But I found that goal setting really works for me, particularly because I write it down and I've got a big vision board next to me. I'll do 30-day goals, 90-day goals, and then the 90-day goals keep going throughout the year, but then I also have a year goal. So in January last year, that's when I decided right, well, we'll do SGL this year, so that was my year-long goal. And a tip for everyone there is: this company constantly puts on incentives absolutely all the time. There's always incentives running, and there's one running right now for Abba and it's two months. Make that one of your goals because a little mini goal like that, a couple of months of focus, if you get the incentive fantastic, don't worry if you don't, your business will have grown just by going for it. So yeah, great believer in goals definitely.
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Stephan Longworth38:52
Absolutely, and really I don't know because what about? I'm going to be quite negative: what about setbacks and disappointments? You know, you set yourself a goal to get to senior group leader for the new year, we had a chat, and all of a sudden I don't know what it was, you decided with your team - you've got an amazing team - that you just pull out all the stops and luckily it clipped over for Christmas day. But were there any setbacks? Were there any dream stealers? You know what, go setbacks first and then I'm going to talk about dream stealers.
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Claire Gracie39:30
Yeah, there's always setbacks. You know, the people that you're working with, you're putting a lot of effort in, that suddenly disappear off into the sunset, and all of a sudden a leg that you thought might have been a sure thing suddenly isn't a sure thing anymore. You'll always get setbacks, but I don't know, f*** like that just don't bother me at all. It is what it is. And like I said, I feel like it's my responsibility to do well for my family, so there isn't any excuses. There isn't any - it's going to happen, some absolutely catastrophic would have to happen for me to not achieve the goals that I set myself. That's my kind of mindset. And my aim was New Year's Eve for SGL, and what happened around about the 22nd, 23rd, Claire got - I'll tell you this because I was messaging. I'd had enough of it. I think we needed about nine or 10 customers, and by the 22nd I thought, I'm not having this for Christmas day, I'm not having this on my head, so we're going to get it done for Christmas day instead of New Year's Eve, so we just brought it forward another week because you had a few customers. And when you've got a brilliant team - and I have got a brilliant team, and no one ever gets to G or SJL without a team helping you - and people like you, Steph, that you know I can pick up the phone to and you give me a kick up the a** when I need it, and my success buddy is Amy Holmes who blows my mind on a daily basis and she makes me want to be better. So having good people around you really helps spur you on, especially if it's getting a bit like you're wading through treacle. But things are sent to challenge us, aren't they? F*** never goes completely perfectly, it's just life. You get over it and just keep going.
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Stephan Longworth41:18
Yeah, Amy's just put that in the chat. I'll pay you later. This is a young woman who joined the business, okay? She wasn't born when I joined, okay? 25 years ago, she wasn't even thought about. I think she was just being conceived 25 years ago, so she's a remarkable woman anyway. But so yeah, on that, have you had any dream stealers? Because people want to piss on your chips, excuse my caustic language, and you know the world's full of people who don't want to see you get ahead.
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Claire Gracie41:49
Oh, I'm married to - I was married to one, yeah. My husband, God bless him, he's at work tonight so I can slag him off, he can't hear me. When I first joined the business, you couldn't do this remotely. It only - well, I think you could, but because I'm not very good with computers, I refused to learn it, so I used to do all my appointments face to face, which obviously took me out the house, so it meant he had to start making the odd tea here and there, and he weren't right amused with that, bless him. So yeah, probably for the first 12 months, Lee was not on board. He didn't understand it, he didn't get it. He just saw that his wife - and bless him, he'd been ill and he still was ill at the time, so I was like his comfort blanket, I suppose, and I think he thought he was losing me in some ways. And yeah, he was quite negative about it, but he trusted - he knew that there's no point being like that with me because once I've made my mind up about something, I'm a bit too stubborn to listen to him. And to be fair, take when we went to the airport for Orlando for our free holiday all courtesy of [company], and you qualified for a holiday, so - sorry, I'm going to cut this short now because we've got a Stuart waiting as well. Host interjects: 'No, no, please, my fault because I'm asking the question.' So the thing I'm guessing that turned him around was going on a free luxury holiday to Orlando. Obviously you've got the customers, but as a side part of it you got a free holiday. Yeah, I think that's when he had the belief. And obviously he doesn't do the business properly, but he gets customers for me now and he talks about it all the time. I think he thought a little bit - he's a cop as well - that there was some sort of scam going on here, and the area knew I'd won this holiday and then COVID came and they already got cancelled, and I think he was thinking, 'Something not quite right.' So when we got to that airport and we got the envelope with thousands of dollars in it to pay for our food and all the Disney park passes, etc., I think that's when he realized this was quite real. He gets quite a lot of pairs of free trainers out of it as well, so he's well on board now. But to begin with, yeah, I had a couple of years of my husband giving me grief.
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Stephan Longworth44:05
Okay, so right in closing, Claire. There's a lady in the team that hasn't been able to recognize, become a one-star senior group leader, that's Nicola Taylor. That's because obviously you've been promoted to senior group leader as well. We'll interview her next month. What's the one for a newer person? Because this is all about the new people, obviously the seasoned pros in the call. Fantastic. Thank you so much. So I'm brand new, as I asked before, what would you advise me, brand new? Supported appointments?
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Claire Gracie44:43
Appointments: go make sure you're being supported on your first, you know, six to ten appointments, because that is how you're going to learn this trade and you're going to learn the knowledge that's required to get those appointments over the line. I think what you have to understand is people, they're investing in you as a partner, so not necessarily the company that maybe they've not heard of, but they're investing in you. And if you're able to answer their questions confidently and you understand what's what, the services are, etc., then you're going to get a lot more success from that. So I'm a big believer in knowledge is power. But for a brand new person, you're going to get the vast majority of that knowledge on your supported appointments, so don't skip them, take as many as you can.
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Stephan Longworth45:29
Love it, love it. Okay, well thank you. Can we have a big round of applause for our brand new Christmas Day senior group leader? Go on, Claire, just wave your hands.
There, thank you so much, Claire. Right, let's move on if that's okay. Stuart Burnett, Mr. CEO, are you on the call, sir? And I'm sorry we're 10 minutes late.
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Stuart Burnett45:52
Not a problem at all. Yes, I'm here. Good to speak.
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Stephan Longworth46:00
Fantastic. All right, let's just get right into it. And thank you so much, it's taking me months to get you on the call. And thank you. Happy New Year to everybody at HQ, and Happy New Year to everybody. Would you just share a little bit about your background? You're joint CEO currently but you become full CEO in a few months time, which is a remarkable thing. And our compliments go out to you. But would you just share a little bit about yourself, please? That's okay for the newer people on the call.
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Stuart Burnett46:28
First of all, happy new year. Thanks Stefan for inviting me, thanks Dan for the opening, thanks all of you for being here tonight. Also massive congratulations to everyone who's been recognized, some really incredible achievements. I was actually going to cover three things briefly this evening: first, a little bit about me; second, a bit about why W; and finally, why now. One of the themes that's come across in all the conversation so far tonight is confidence. I'm actually sat here right now feeling more confident about the future with W than I ever have done at this stage of a new year. And you might think it's easy for me as co-CEO, but let me let you in on a secret: for much of my life I found confidence pretty tough. Growing up with a birthmark, I got bullied, called freak Gorbachev, especially in early teenage years. The things that helped me: first, talking to close friends and family; second, throwing myself into football as a Manchester United fan, where being part of a team helped; third, I found I could identify others who felt uncomfortable and build rapport with them; and finally, I realized that being different made me memorable. So I found positives in a negative. And so if I then fast forward to where I am now, I started my career as a corporate lawyer in the City of London, and I went out to New York during the financial crisis. I saw the consequences of Wall Street greed on Main Street, people losing their homes. I pledged to find a business that was different. It took a while, but I eventually found W, a business that ticks three special boxes: uniqueness, structural cost advantage, and social good.
Let me explain those three characteristics. First, uniqueness: we have a unique customer proposition by bundling energy, broadband, mobile, and insurance. No one else does that. Second, the structural cost advantage: we have multiple revenue streams with one set of overheads, allowing us to share savings with customers through discounts and market-leading broadband deals. Third, word of mouth as a barrier to entry: the only way to build a multi-service business is through personal recommendations. Our sales force, you, are the key. No one else has that. And most importantly, the social good: instead of putting money into corporate advertising, we put money into the pockets of real people. This is the opposite of what I saw on Wall Street. These characteristics make W a truly special business.
Now, why now? Over the last couple of years, the business has picked up tremendous momentum. We're approaching the 1 million customer mark, and I believe we could double that in the next five years. With only 3% market share in energy and 1% in broadband and mobile, the opportunity is enormous. Even when we double, we'll still be the seventh largest energy supplier, challenging the new Big Six. The business is in the best shape ever: competitive pricing, record new partner recruitment. Additionally, societal trends are in our favor: the rise of the multi-income individual. Our average active partner earns over £500 per month, which can offset rising household costs. We're also working on future enhancements like EV tariffs, business club relaunch, and expanded insurance products. The time to seize the opportunity is now. Rising tides lift all boats, but for those who really commit, this can be a life-changing income.
We are on the cusp of a major breakthrough. In just a few months, we'll hit 1 million customers. After 22 years to reach 650,000, we've added nearly 350,000 in just 2.5 years. Imagine doubling that again. With 3% energy market share, doubling to 6% still leaves us as the seventh largest supplier. That's the size of the runway. And we have the momentum: we're recruiting 600-700 new partners every week. The research shows 20 million people are looking for extra income. Our model delivers. And we're constantly improving our proposition: EV tariffs, business club, home insurance, and more. This is a business that deserves to win, and you have the chance to ride this wave. Not just to double your business, but to triple or quadruple it. The opportunities are there for those who stand up and surf the tide.
Let me share some research: there are now 20 million multi-income individuals in the country. A decade ago, that was unusual; now it's the norm. We are slightly underweight in that market, meaning huge potential to attract new partners. The average active partner earns over £500 per month, directly addressing the £500 increases households face from mortgage and rent hikes. This income opportunity is unique. But we're not stopping: we're working on EV tariffs, relaunching the business club, and expanding insurance lines like motor, travel, and pet. The competitive landscape has cleared, and we are back in a position to win. So for you, if the business doubles in size, you can double your team and income. But for those who see the opportunity and seize it, you could triple or quadruple. The time is now.
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Stephan Longworth1:06:25
Yeah, we have, Stu. Thank you so much. I was in - I turn my speaker there because I was so enthralled from the vision perspective. We're seeing a lot of, like, Aldi. You know, the question is: are we finding, because obviously it's a sort of a growing market, with getting loyalty from these big companies - are we seeing? And you can't name names, you know, for the new people, not like you just said, not where we are now, where we're going to be in the future by holding on to the rope with us, not getting despondent if you have a few 'no's. The magnitude of maybe the cashback card - this side is that I believe it's our hidden gem personally.
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Stuart Burnett1:07:12
Look, the cashback card is a totally unique tool that you as a W partner have that no one else has. The ability to offer somebody something where you can guarantee everybody that you speak to that you can save them money, come what may. Depending on where they shop and how much they shop dictates how much you can save them, but you can save every single person money with that cashback card. It's genuinely unique, there's nothing quite like it out there. And absolutely, we've already got massive relationships on that cashback card with Marks & Spencer, Sainsbury's, Boots, John Lewis, you name it. And we're constantly having conversations with other businesses about joining that cashback card. Aldi being obviously one of the big recent ones. But as we grow, when good things are happening with a business and when a business is growing, opportunities are created and it becomes like this sort of exponential growth effect. You become able to have conversations that you weren't previously able to have with people. As we get bigger, we'll be able to not just go to Aldi but to whoever else the next big news is in five years time and say we're now two million customers and we're going to get to three million customers over the next five years, do you want to be on that journey with us? And they'll be nipping at our heels to jump on board. So absolutely, as we grow there'll be opportunity for us to improve the products that we offer, expand the products that we offer, and again make it even easier and even more enjoyable for you to do what you do, which is going and talking to people about this amazing business opportunity.
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Stephan Longworth1:09:10
Yeah, so you've bet on the right horse, basically. Well, I certainly know that, Stuart. But where else could you get? A kid who was asked to leave school at 15 with no qualifications locking arms together with a top corporate lawyer, and where we can change people's lives. I'm blown away. You know, one of the things I often call this business is the equal opportunity opportunity. What I mean by that is it doesn't genuinely matter where you came from, what age you are, what sex you are, what religion or race you are, what qualifications you've got. None of that is relevant. All that matters is: do you have a mouth so you can do the talking to people about things, and do you have some sort of heart to go out there and really give it a shot and build that confidence and ambition to make it work? That's all it takes. And that's something that cuts through and transcends all of the differences between different types of people because all sorts of different people have those things. It's a bit like the ability to be on time. Anyone has the ability to be on time, it's just whether they put in the effort to actually be on time. It doesn't matter what your background is. You can be on time if you decide you want to. And that's the amazing thing about this business, and one of the reasons why I jump out of bed every morning. And it's why the team that we've got supporting your customers - every set of new joiners that we have to the business, I stand up in front of them and I tell them a little story. I say: you get to the end of your first week of work with W, you finish your induction and you've learned all about the products and how to sort of support the customers. And someone says, we got to the end of the first week, let's all go out for a bite to eat to celebrate. And someone puts their hand up and says, I know a great little restaurant around the corner. And you all go off to that restaurant, have a great evening celebrating together. And you come back in on Monday morning and everyone's had food poisoning. Someone recommended something that wasn't as good as it could have been. I say that is why we have to do things differently to how everybody else does it. It's why we have to think differently, operate differently, look after each other and our customers differently. Because if we do that, then that customer was signed up by one of our partners who was a friend or family member or business associate. And if that's the relationship, they're going to go back to them and say, I've got food poisoning from that restaurant you recommended. And they're going to stop recommending restaurants to you. So the mindset that everybody from the get-go gets this extra sort of feeling of people as employees, people as customers, and our partners as our word-of-mouth route to market. It gives people an extra special feeling and buzz that makes them go above and beyond that other businesses just don't have. And it's really special.
Fantastic, Stuart. Look, we're seven minutes over, I don't think anybody's bothered about that. Could we get you on another call in maybe a few months time, would that be okay, where we can do maybe more of a Q&A session?
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Stuart Burnett1:13:00
Yeah, I'd love to have a Q&A. And also if we do that, you can ask me more questions both about the business but also about football and who Man United should sign and all the rest of it.
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Stephan Longworth1:13:12
So well, listen, I'll take you down. I'm down in London, I'm a United fan for my sins. John Bolman's a big Gunners fan, so it might cause ruptions tonight. Listen, we're very grateful that you've come on the call. It's been an amazing call. The comments we're getting in the chat are fantastic. So I'm going to close off if that's okay with everybody. About really taking your business seriously and thanks for staying on till the end. Because I've learned in my life that the pain of discipline of working this business like a business weighs ounces, but the pain of regret weighs tons. Happy New Year everybody. We'll see you at some big event. God bless you. Over and out.