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Mattias Ankarberg
President & CEO, Thule Group

Oljepriset stiger – Thule höjer priserna

🎥 Jul 20, 2026 📺 EFN Ekonomikanalen ⏱ 23m
Vd Mattias Ankarberg gästar studion efter morgonens kvartalsrapport. Dessutom snackar vi Teqnion som gärna ser sig själva som ...
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About Mattias Ankarberg

Mattias Ankarberg, President and CEO of Thule, appeared on EFN's Börsfrukost program on July 20, 2026, following the company's quarterly report. He stated that Thule plans to raise prices in the coming quarters as a direct response to rising raw material costs, particularly aluminum, which he said had "stuck away." Ankarberg explained that the company raises prices annually to adjust to external conditions and that new product launches also drive up the average price point. He said the current price increases are intended to "defend our profitability" in order to continue investing in product development. During the interview, Ankarberg noted that Thule's highest-priced products, which have the most features and are the most advanced on the market, are selling best. He said the company's best-selling products by price are those with the highest price, and that consumers are "willing to pay where they have a great interest."

Source: AI-verified profile updated from Mattias Ankarberg's recent appearances. Browse all interviews →

Transcript (44 segments)
H
Host2:25
The Korean AI frenzy continues. Oil prices pass $90 per barrel. And Thule, which reports today, raises growth, margins, and prices. This is Börsfrukost. Yes, a warm welcome to Börsfrukost here on EFN on Monday, July 20. Here I am with Gabriel Mellqvist. Welcome.
G
Gabriel Mellqvist3:06
Mm, welcome. Exciting. I must say thank you. Exciting Monday. Many balls in the air.
H
Host3:10
Yes, but few companies reporting today. On Friday we had 77 listed companies reporting their second quarter. Today we have four.
G
Gabriel Mellqvist3:20
Only one that counts and that is Thule, which gives us a taste of the consumer and hopefully a scent of a recovery.
H
Host3:27
Mm. And their CEO Mattias Ankarberg is with us later in the studio. Then we'll grill him.
G
Gabriel Mellqvist3:34
Mm.
H
Host3:35
But
G
Gabriel Mellqvist3:36
Speculation? A quick reflection is that we had many large caps last week. They haven't always been reported so well or received so well despite strong reports. A bit more small caps in the mix or more focus on small caps this week. Will be fun to see if they get a warmer welcome from the market.
H
Host3:55
And then there are a few large caps left. I'm thinking of Boliden, eh Securitas, eh Alfa Laval. Eh it will be exciting. Eh some quick news then Gabriel. Eh, the South Korean KOSPI was down 3.7% overnight Swedish time. Renewed concerns about AI investments and price increases on semiconductor equipment are believed to be behind it. Eh, we often talk about the Korean stock exchange.
G
Gabriel Mellqvist4:29
Yes. On the other hand, we've learned that 3-4% isn't much with Korean measures. It should be 10-8-10% to get really worried. But this AI worry that characterized last week got new momentum from a Chinese AI upstart, a new DeepSeek moment one could say, where we suddenly think that all the money plowed into AI in the US and Korea, or especially the US, which benefits the Korean stock exchanges, now eh should be unnecessary, or a Chinese player could like zoom past the Americans very quickly. This is an exciting and worrying time, and you can add political unrest in Iran to the worry list, and we may have continued work in the stock market ahead.
H
Host5:11
Mm. From eh China and Korea on to Ireland, the airline Ryanair has released its quarterly report and profit fell by a full 34%.
G
Gabriel Mellqvist5:23
Yes. Due to the conflict in the Middle East, which has partly driven up fuel costs for Ryanair and partly made consumers eh a bit less willing to fly. That we might come back to when we talk about and with Thule later, because Thule likes nearby vacation trips. Ryanair pays the price in profit development.
H
Host5:42
Mm. Another thing that happened on Saturday was that the technology group Teekon reported on Saturday and eh I raised my eyebrows a bit that CEO Johan Stene compared Teekon to the Argentine national football team.
G
Gabriel Mellqvist5:58
This word was written after the match against Egypt when they were down 2-0. Everything looked hopeless, then they made a historic comeback, but it was written before the match against Spain where they were down and didn't come back. And Teekon's report is strong but no super winner if you want to describe it that way. Significantly improved profitability. Eh, the profit measure EB rose by 36%. This is the fourth consecutive quarter of margin improvement. So I don't know if it's like Argentina class on this team, but it is at least a clearly upward-pointing form curve after a dip.
H
Host6:33
Upward-pointing form curve and confidence, one might add from Teekon. Eh, but eh if we rewind the tape Gabriel, I think that last week we had a really heavy reporting week eh with several large caps. It was ABB, SEB, SAB, Atlas Copco, eh Volvo. Eh if in some way eh you touched on that summary earlier. You mean that they didn't receive these fairly strong reports so well. Is is is that an expression that expectations are so high on Swedish listed companies right now? Yes, I think so. It almost feels like it's not enough to beat eh profit expectations as we see in analyst compilations. You need even more forward-looking optimism. You can come in with strong numbers but if you have a fantastic like upward forecast adjustment, it's not enough. That's my feeling. And I thought we saw it in the US on Friday, a company called Cadence Design which is interesting because a Swedish company is Cyrical eh sorry eh a company called Intuitive Surgical, excuse me, which is like Surgical Science beats the report but they don't have enough bombastic forward-leaning comments and then they are traded down heavily despite good numbers. That applies to Swedish large caps too. It takes a lot to get eh an upward push on the stock exchange in this climate. Mm. Now the Stockholm Stock Exchange has opened and while you get acquainted with that screen, we can report that we have some changed price targets and estimates. The fat company AK's stock was punished heavily on Friday. The stock was down as much as 13% at close and now several analysts are lowering late forecasts and price targets. The furthest goes Handelsbanken Capital Market which lowers the price target from SEK 300 to SEK 233. Companies that instead get raised price targets are Sveko, Lagerkrans and Billrud. Eh, how Thule's eh price target will be adjusted after today's report. We'll find out later today and tomorrow. But what we know right now is that Mattias Ankarberg, CEO of Thule, is here in the studio. Warm welcome. Thank you very much. Eh, you have delivered your second quarter today and eh I can only state that eh a bit surprising. Organic growth is up 2.5%. Eh, but it declines in North America and you increase in Europe. That's a bit of a reversed world. Eh, if you could give us a picture of your market.
M
Mattias Ankarberg9:14
Yes, that's correct as you say. Eh, for us it's really a continuation of a trend that has been going on for a while. Ehm and one could also say that the second quarter is our peak season. We sell outdoor gear and in spring there is a lot of sales. So it's still fun to see that first of all the positive development continues both on the growth side and on the margin side. Eh, we have actually had better development in Europe than North America for quite some time and we have done a lot of measures to improve development specifically in North America. Eh, we are not satisfied with it being minus two in this quarter, it was zero in the previous. It's a better trend than last year. We see that the measures are biting but it's the toughest market we are in. Eh, and there are some special things that we can also go into that are actually bright spots in North America in the quarter that are not yet visible in the results. But it is the market where the consumer has it toughest of our markets, simply put.
H
Host10:05
Because intuitively it feels like the US economy is doing quite strongly. Consumer figures, okay, people are negative in surveys but they still spend, while Europe is struggling with a lot of headwinds. But this is a bit the opposite. Report.
M
Mattias Ankarberg10:17
Mm. Yes, but eh in a way it's true as you say, if you look at what consumers say about their own well-being and spending, American consumers have it the toughest. It's probably a 60-year low in these consumer indicators, I think. Then it started to get better during the spring and it has actually for us too. And then we look at how it's going for us in eh the second quarter. So our own sales on thule.com are going great and actually our retailers' sales of Thule products are also going well and growing. But there is also a dynamic where they are more cautious with inventory eh to not put money in the wrong places and despite selling more Thule products, they have bought fewer products from us and reduced their inventories. So that will even out over time of course. It's positive that we see that trend now, but still not in our numbers yet.
H
Host11:05
Back to the report eh you you raise the margin compared to the same period last year from 20 to 22%. What what is behind that eh increase? Eh, both positive, what we call mix effects, so we have sold better of products that have slightly higher margin eh and some own sales, thule.com for example, slightly higher margin but also [clears throat] a work we do with efficiency improvements. So we have two priorities one could say. Partly to drive growth of course and we focus on what we call champion product categories, categories where we can be global market leaders and drive innovation. Eh, but our second priority is to become more efficient and there we have worked on lowering costs and we also have nine own factories that we like trim further so that also contributes in the quarter. You still manage to raise prices which is impressive. Can you tell us more about what you manage to raise prices on and how difficult it is?
M
Mattias Ankarberg12:00
We haven't raised prices that much so far this year. The industry usually has a price eh dynamic that says new price lists come on January 1. That was the case for us too. It was up and down and 1.5%. That's quite modest. We will raise prices by about 2.5% going into the third quarter to simply counteract the effects we see of higher material prices now as a result of the conflict in the Middle East. Eh, generally speaking, what sells best for us when we talk about price is actually the highest-priced products. And in almost every product category we can see that yes, our best products with the most features and the most advanced products on the market also sell best. So that consumer is doing well eh is willing to pay where they have great interest, obviously spend money, and then we also drive quite a lot of innovation there which perhaps also means there are many new things to take part in.
H
Host12:54
Sounds like the K-shaped economy. The top is doing well. Exactly. But eh do you raise prices because you have to or because you can, or a combination? Eh, but right now we raise prices every year and we do that to like update to external conditions and on top of that we launch new products that also drive up our price point. Now we do it to counteract these raw material prices. For us it's mainly aluminum that has shot up and we need to defend our profitability to continue to invest in product development and like sales and marketing. So that's why. Mm. Eh, Thule, you have headquarters in Malmö where you sit, but it is still a company with roots in Småland and Gnosjö. Eh, I still have to ask if in some way it is noticeable that Thule is a Gnosjö company?
M
Mattias Ankarberg13:41
Absolutely, I really think so. Our largest office is still Hillerstorp in Gnosjö municipality. Ehm, where Thule was once founded over 80 years ago. There we have almost 300 development engineers from 20 countries and a large factory, and it just so happens that I myself am a party goal because I am also from Småland by roots and upbringing. Eh but I think there is a common sense Småland culture that also characterizes Thule with like entrepreneurship and cost awareness and like willingness to do business. So I definitely think so. Yes. Something that eh is atypical for the Gnosjö spirit is that you don't really have a clear strong main owner. The three largest shareholders are Swedish fund companies. Eh, does that show for you as CEO, in your way of running the company, that you don't have like a clear strong eh main owner? No, I actually don't think so. is our largest owner. We have good dialogue with all our largest owners, but one should also say that they have been with Thule for a long time. We went public in 2014 and all our large owners have been with us for a long time and we have like a good dialogue with them. So in that way I feel we have good partners to talk to on the ownership side. But I wouldn't want a strong eh main owner who can like dictate.
H
Host14:56
Do you have someone with a drawer of secrets there maybe?
M
Mattias Ankarberg14:58
Yes, it looks like you have something exciting going on. You'll hear about it after the broadcast later. Yes. Eh, I'll I'll think about it. Eh, possible I have something in my pocket here. But
H
Host15:06
Gabriel, what do you think?
G
Gabriel Mellqvist15:07
Maybe I'm thinking of dog owners, not shareholders. Dog owners and eh active parents, right? Active with kids and dogs is like the bright spot or fastest growing segment. Can you give me some color there?
M
Mattias Ankarberg15:19
Absolutely. [clears throat] Yes, that's absolutely right. It grew fastest this quarter as well as the previous one and it is also one of our four product areas and eh and that's where we have invested most for growth. So we have three product categories there that are all growing fast. Eh, dog product for dog transport that we launched about two years ago. Eh, dog crates came then. Then more products have come, growing great. Eh, bike trailers that we launched eh a bit later, half a year after that, also growing great and where we are also expanding the product portfolio with more and more products and jogging strollers. Very niche product but where Thule is the clear market leader and being more sporty as a parent is a trend and we take advantage of that and in addition of course we have launched new products also in that category so the three are doing great and driving development in that product area as we call it.
H
Host16:14
Now you've made a small acquisition, harnesses it was, right. Eh it sounds from you like that future acquisitions will come too. Yes, but we like what we call eh our champions then, product categories where we can be global market leaders and we have six today. And looking at Thule's journey since the stock exchange introduction that we talked about, actually 90% of our value creation has come from this group of categories despite having so much more. Then we have now identified a few that can become champions, among others the ones I talked about, and we want to invest in them. So buying a company that makes some of the world's best dog harnesses fits perfectly with our investment in dog transport for example. So in that way yes, we want to grow our existing champion categories and the future identified champion candidates, our fund transport. Yes. Eh, CEO Mattias Ankarberg believes in champions within product categories. Remains to be seen if Thule's stock becomes a champion on the stock exchange today. We'll see how eh it develops as we can get up a eh a spring start screen there. Do you keep a close eye on like analyst you missed expectations on some points and beat on others and it looks like the stock is actually trading down eh a bit here. Reflection on partly the expectation picture, communication with the market, and partly how does it feel when you present a strong report and get a cool reception?
M
Mattias Ankarberg17:46
Yes, but after quite a few years as a listed company CEO, you probably learn that it might not be exactly on the report day and certainly not the first quarter that you should evaluate yourself. But I think that your eh one of your competitor media had some compilation that shows that usually companies that beat or meet expectations over time get positive reactions also in the days or weeks over time, and that is my personal experience too. But then on the day itself, it can go as it goes because
H
Host18:14
A long-term question then eh the organic growth here is positive and that's good but you have a target of 7%. How much is how much is up to you to reach that target and how much does the market have to turn?
M
Mattias Ankarberg18:29
Mm. Fun question. Eh, that's correct. We actually raised that target from 5% or from to 7% at our capital markets day last year. Eh, and it's a pretty ambitious target. One can say this. Eh, we have a lot in our own hands but of course we need a market that is at least okay for us to deliver on it. Eh, when we set that target we said it applies in the medium term. We will reach it in two to four years. Eh, the reasoning behind is that Thule has grown 5% organically on average since the IPO and almost however you measure. And we believe, not least with these new product categories that are growing very fast, that we can increase that pace from 5 to 7. But of course we have done that in a market dynamic that has been maybe a GDP environment of 2-3% growth. And we have grown five and a consumer that has felt pretty good for many years. If we are in an environment that is, well, you know better than I, volatile and the consumer is not doing so well. Of course that holds us back. But at some point that will even out. Whether it takes six months, 12 months, 24, we can all speculate. But it is getting better and better. We see that in the signs and we can do even more ourselves. So a combination but much is in our own hands.
H
Host19:40
Yes, Thule which eh announces price increases. I thought Gabriel that this was a consequence of the oil price which has passed $90 per barrel. But it is mainly aluminum prices.
G
Gabriel Mellqvist19:54
But it must be plastic too, right?
M
Mattias Ankarberg19:56
Plastic too and some freight costs that have also gone up. So there are several factors. But for us, this energy crisis, if we may call it that, mainly has consequences on the aluminum price. Manufacturing aluminum is very energy-intensive. So it's connected of course.
H
Host20:11
Besides the energy crisis, we have had a tariff crisis. Eh, how much detail do you give about tariff effects and tariffs in the report and is it that you can get reimbursement like some companies do?
M
Mattias Ankarberg20:23
Yes, that's how it is. Eh, we have about 25% of sales in North America. Eh, so of course tariffs affect us. It has been a moving landscape but the levels are roughly at the same levels now as they were a year ago. Then eh we don't have any eh reimbursements in the quarterly report for the second quarter, but we have received now at the beginning of the third so we expect about $5 million in reimbursement during the third quarter which will have a positive impact. Then
H
Host20:55
I wonder if a focus on dogs can mean that the dog years are over for Thule, that could be like the headline here. But I
M
Mattias Ankarberg21:02
eh yes, what can I say? I am I am speechless at your phrasing.
H
Host21:09
You are a sporty parent of young children too, right?
M
Mattias Ankarberg21:12
No. Eh, sporty possibly but not a parent of young children. But listen, eh, many thanks to Mattias Ankarberg from Thule who was here. Eh, interesting, fun to have you in the studio. I think we'll bring up this calendar image one more time. I want to hammer in what we have to look forward to the rest of the week. Eh, there it is. Eh, a packed week this one too. And I think Gabriel Mellqvist a packed stock market lunch at 11:45.
G
Gabriel Mellqvist21:44
Yes, today we will actually continue talking about Thule. We'll also talk about Arus Karlssam which was downgraded earlier after last week's disaster report.
H
Host21:54
Who is the guest? Then Johan, the analyst at Handelsbanken who has written about both Thule, Erik Sedberg, sorry, eh written about both Thule and AAK and consumer goods. Maybe a little salmon will also be covered.
G
Gabriel Mellqvist22:08
Exciting.
H
Host22:10
Eh, we look forward to the stock market lunch. Now we say thank you for your attention. We'll be back here on EFN at 11:45. Goodbye.