Mattias Ankarberg

President & CEO, Thule

Search every verified Mattias Ankarberg interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Mattias Ankarberg, President and CEO of Thule, appeared on EFN's Börsfrukost program on July 20, 2026, following the company's quarterly report. He stated that Thule plans to raise prices in the coming quarters as a direct response to rising raw material costs, particularly aluminum, which he said had "stuck away." Ankarberg explained that the company raises prices annually to adjust to external conditions and that new product launches also drive up the average price point. He said the current price increases are intended to "defend our profitability" in order to continue investing in product development. During the interview, Ankarberg noted that Thule's highest-priced products, which have the most features and are the most advanced on the market, are selling best. He said the company's best-selling products by price are those with the highest price, and that consumers are "willing to pay where they have a great interest."